Dhanuka Consulting

07/10/2022

15/05/2022

Contact us for more info regarding our full service web design and SEO Services provided by MCSITLABS

Contact MCSITLABS for all your digital marketing needs.
Mail Us @ [email protected]
Visit Our Website : https://mcsitlab.com.au

02/04/2022

This shows just how important it is to invest in proper SEO practices as this can increase your ranking on Google and other search engines. Essentially, ranking your company or business website high on search engines can turn out to be the best form of advertising for your product or service.

27/03/2022

REACH THE RIGHT AUDIENCE WITH AN EFFECTIVE SOCIAL MEDIA PRESENCE

Mail us @ [email protected]
Website : https://mcsitlab.com.au/

22/01/2022

According to Internet Live Stats, the average number of people who use Google on any given day is 77,000. This translates to at least 2 trillion searches within a year. What this means is that one of the best search engines to leverage is Google. If your website ranks high on this search engine, you’re likely to get more organic traffic.

26/11/2020

23/10/2020

Check out this great article about Facebook Ads vs Google Ads

There are several ways to evaluate where your media budget should go between Google Ads and Facebook Ads. Here's what to think about and calculate.

17/09/2020

7 Reasons why every business should use Google Ads

Google Ads enables you to reach customers in your local area
Location targeting features in Google Ads allows you to show your ads based on the geographic locations that you want. It can target countries or areas within a country, a radius around a location or location groups, which can include places of interest, your business locations, or tiered demographics. So, if you are a locally based business, you can focus on the areas to find your target audience. Location targeting will improve return on investment of your ad campaigns significantly.

Show your contact information
You’ve probably seen ad extensions on ads everywhere, but you might not have known how they worked. Ad extensions let businesses like yours enhance their Google Ads with phone numbers, addresses, app downloads, site landing page links, reviews, previous page visits and lots more. They show up in blue and appear just below your ad description.

Target highly specific searches
Users are not directly searching for your service or products. They search for their needs using keyword phrases. The highly targeted keywords will help Google to rank your ads better. You can tailor the keywords to target specific demographics or any other attribute. Google ad service providers usually do hard work on researching more targeted keywords for your service or products. The in-depth analysis of keywords will help to reach a wider audience which is exactly looking for what you are advertising.

Customer retargeting
Retargeting enables a way to connect with customers who previously visited your website or mobile app. It allows you to strategically target your ads in front of these audiences as they browse Google or its partner websites; this will significantly improve your brand awareness and remind them to make a purchase.

Reach your mobile customers
The mobile audience has specific expectations when they use a mobile device to find products or services. You can highlight any calls to action or offers that work particularly well on mobile devices, such as ‘buy from your mobile phone’ or ‘Call now’. Mobile ad campaigns let you reach your customers while they’re on the go.

Ability choose where your Ad is seen
The Google Display Network helps you find your target audience and let you strategically show your message to potential customers at the right place and at the right time. Google will display your ad while your target customers are browsing their favorite websites, YouTube video, or checking their Gmail account or using mobile apps. With Google Ads, you can see which webpages run your ads, which ads deliver the most clicks, and which sites give you the most value for the lowest cost.

Measured results
Google Ads enables you to track and measure all of your campaigns in one dashboard.

You can track your own goals for:
• Return on Investment (ROI)
• Traffic to your Website
• Brand Awareness
• Sales and Conversions

You can see metrics like:
• What keywords are performing the best
• What headlines get the best click-through-rate
• The times your ads are best performing

17/09/2020

How useful Google Ads for a small business?

Reach your target audience
When you find the right keywords to target your customers with PPC ads, you can get in front of them at the exact moment they’re looking for your products or services. If someone is looking for plumbing services, Google will show Ads attached to relevant keywords. Having an ad that serves up your service on transactional keywords is a great way to get new customers.

Target based on geography
If you run a local business, Google Ads lets you target customers based on geography, which can help you get in front of potential buyers near you. Combined with local SEO, geographically-targeted PPC ads can help you get more customers from your community.

Target multiple audiences in the same campaign
If you sell products that can be consumed by multiple different audiences, PPC ads can help you reach those by letting you target different keywords. For example, you sell Masks that can be used by both clinicians environment general public.

Landing pages
One of the major advantage with PPC ads are that you can send the user to a landing page. This landing page can be designed to convert a total stranger to a customer. Most campaigns send users to their website home page, that is ok but not ideal. You must use landing page capability to increase your chances of converting them into customers.

Track results
With PPC ads, you can track clickthrough rate, ad spend, and conversion rate on landing pages. You can A/B test different ad copies and landing pages to maximize ROI. PPC is an attractive digital marketing tactic because you can track ROI without much effort.

Get results quickly
Search engine optimization can take a long time to generate results and will depend on many factors. The conversion process is long and hard to measure. PPC ads provide you with much faster results than most other digital marketing tactics.

17/09/2020

How to use Google Ads to grow your business

Google Ads work faster than SEO
The key benefit of Google Ads is that it works faster than Search Engine Optimization(SEO).
Both SEO and Google Ads are search engine marketing strategies to generate more traffic to your website or generate leads to an optimized landing page. But, a well-optimized Ads campaign can work much faster for a business to get measurable results.

Increase brand awareness
Google Ads is an efficient way to inform people about your brand. Google research has discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Reconnect with visitors to your website
One of the significant benefits of Google Ads is rejoining with your website visitors. Google Ads provides the capability to connect with users who previously visited your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites. Google Ads can target previous visitors to your website right when they’re searching elsewhere and are more likely to make a purchase. For example, when they added something to their shopping basket but didn’t complete a transaction.

Measure your performance consistently
It is difficult or sometimes impossible to measure the results of traditional advertisements like newspapers, radio, broadcast television, brochures etc. Also, they are much more expensive than Google Ads. With some conventional advertising methods, you can’t control the budget and spend. Additionally, you know the source of the leads. As a result, it would be tough to measure ROI.