13/04/2026
The era of passive careers is over.
You can’t sit back, apply via job boards and wait to be chosen.
That version of the market is gone.
With 10 years in career transition work, the ones who are succeeding in getting interviews are those who have visibility and clear positioning right now.
Here’s four things I would do to achieve that:
1. Optimise your LinkedIn profile for searchability and positioning
Recruiters aren’t just posting roles but are searching.
And they’re not searching for job titles alone. They’re searching for signals.
→ clear positioning
→ skillsets and keywords aligned to problems you solve
→ content that shows how you think
If your profile isn’t built for search, you’re invisible.
2. Get closer to the people making decisions
Most roles won’t make it to job boards. They’re filled through:
→ referrals
→ internal conversations
→ “someone we already trust”
Which means your strategy isn’t just applying but to have proximity to the decision makers.
Because the best opportunities aren’t applied for. They’re accessed.
3. What people say about you when you are not in the room matters
Waiting until you’re ready to move is already too late. Build your brand today.
Your reputation is being formed daily:
→ what you share
→ what you comment on
→ how you show up in conversations
You don’t need to be loud, but you do need to be clear.
Because when the right opportunity comes up, people should already know exactly where to place you.
4. Become AI-leveraged
You don’t need to be an AI expert but someone who knows how to (in your own field / industry):
→ use AI to increase your output
→ speed up thinking, synthesis, and ex*****on
→ while doubling down on judgement, communication, and decision-making
That’s where the real advantage sits. It’s not enough to be just AI aware now.
Which of the above will you work on this week?