Probe CX

11/08/2026

We are thrilled to announce that we were named Frost & Sullivan’s 2026 Australian Customer Experience Management Services Company of the Year. Following last year's success with the 2025 Customer Value Leadership award, this back-to-back milestone highlights our team’s relentless drive to redefine what is possible in customer experience.

As the CX industry rapidly integrates AI into human-led operations, we are uniquely positioned to guide partners through these complex transitions.

Frost & Sullivan’s in-depth analysis of our company in the context of the greater Australian CX landscape highlighted how we transform partners into future-ready, digital-first organisations, noting that Probe ‘sets the pace in the Australian CX transformation conversation by putting advanced technology to work while keeping human empathy at the center of delivery, an approach that turns capability into measurable client outcomes’.

Reflecting on this recognition, our CEO Sanj Ahuja emphasised that delivering these consistent outcomes comes down to the Probe team’s balance of expertise and reach:

“By blending our deep local expertise with our robust global delivery, we continue to generate significant, measurable value for our clients and their customers. Frost & Sullivan’s recognition perfectly highlights what we strive for every single day: delivering exceptional, human-centric experiences while leading the market in digital CX transformation.”

👉 Read the full Frost & Sullivan report and discover how your business can lead the transition to digital CX here: https://ap1.hubs.ly/H01f-5B0

09/08/2026

At Probe Group, we recognise the significant challenge of balancing career commitments with family demands, particularly during the school holiday periods.

With the support of KidsCo Australia’s qualified teachers, children from 38 of our La Trobe St office families spent part of their school holidays engaging with hands-on STEAM experiments, art and creative play, learning through play while their parents worked.

Listening to our people’s feedback gives us valuable insight into how we can continue to assist our working families. Parents shared that this type of support is essential in helping them manage their professional and personal responsibilities.

Thank you to the team at KidsCo Australia for the amazing partnership as we continue championing workplace flexibility and gender equality.

06/08/2026

As cost-of-living pressures continue to affect families across Queensland, many families are finding it tough to keep up. On the Sunshine Coast alone, an estimated 9,000 children go to school without a full lunchbox each day.

To help make a direct difference close to home, our Probe CX team in Maroochydore has teamed up with Inclusive Kids for the Fuel for School program. In monthly volunteering sessions, our team prepares nutritious, ready-to-eat packs that schools later distribute discreetly to students who arrive to class without food.

As Maroochydore Contact Centre Manager John Mills shared: "Our team lives and works on the Sunshine Coast, so these are kids in our own community. It’s a simple, practical way to help, and knowing this initiative means a child can focus in class or does not feel left out at lunchtime makes every session worthwhile."

A huge thank you to John Mills, Rebecca Walpole, Marni Tracey for leading this initiative and our passionate Maroochydore team who keep stepping up month after month to support our local community! 🤝

👉 Discover how our team is helping make an impact: https://ap1.hubs.ly/H01bk5z0

29/07/2026

Customer scores tell you what happened, but customer conversations tell you why.

In the latest edition of The Interface, Probe CX Head of Customer Delivery, Simon Spong outlines three critical CX questions retail leaders must ask to turn frontline conversation data into actionable operational fixes.

If any of these are difficult to answer, it’s time to take a closer look at your customer conversations.

👇 Read the full story here: https://ap1.hubs.ly/H018vbD0

Discover how AI is transforming retail contact centres into powerful tools for enhancing customer experience and operational efficiency.

21/07/2026

How a major energy operator scaled their QA without adding a single platform.

The breakthrough came from optimising their existing tech stack rather than replacing it. By implementing Automated Quality Management (AQM), they turned a manual bottleneck into a high-output engine. Early testing is already showing a transformed operation.

✅ Effort: Reduced manual QA work by 50%.

✅ Volume: Increased calls reviewed from four per agent a week to up to 50 per agent per day.

✅ Accuracy: Achieved a 70-75% confidence level with ongoing optimization.

Read the success story here: https://ap1.hubs.ly/H015THg0

Or book a Digital Discovery Session with our exceptional team: https://ap1.hubs.ly/H015TBT0

19/07/2026

To kick off the new financial year, our Digital & Technology team in Melbourne came together for an amazing Sip and Paint session.

A creative way to celebrate and recognise all the great work our team does to deliver exceptional experiences.

Turns out, our creative energy flows just as well on canvas as it does when building digital solutions for our clients.

👉 Swipe through to check out our artwork and meet the exceptional team behind our digital solutions here: https://ap1.hubs.ly/H01654d0

Thanks for having us Pinot & Picasso Melbourne CBD

16/07/2026

We are incredibly proud to announce that Probe CX has been named a finalist in two categories at this year’s Internal Talent Awards (ITAs) by TaPod - We Talk Talent! 🎉
Our first finalist nomination is in the Excellence in Innovation category, celebrating the outstanding results of our bespoke, AI-driven conversational agent, AVA.

Developed collaboratively by our talented Probe CX Digital and Convai teams, AVA has transformed our recruitment process since launching in November 2025. By managing thousands of candidate calls and closing critical non-engagement gaps, AVA has saved our recruitment team hundreds of hours, freeing them up to focus on what matters most: building deep, human connections.

We are also proud to be named finalists in the Best Vendor Solution category alongside our partners at Noble Agency. This nomination recognises our digital candidate attraction strategies, which have successfully connected top-tier talent with exciting career opportunities at our Springfield and Maroochydore sites.

The awards gala will take place on 3 September in Melbourne, wish us luck! 🤞🏆

👉 Curious to see how we built our award-nominated conversational agent? Read AVA's story here: https://ap1.hubs.ly/H0160Vz0

14/07/2026

Precision in finance is the foundation for innovation in digital CX. 📈

Meet our Chief Financial Officer, Manish Gupta.

With a career defined by strategic financial leadership and complex global integrations, Manish is the finance leader behind our fiscal resilience. As CFO, he ensures that Probe CX doesn't just grow, but scales with the stability and precision required to remain an industry leader.

Manish brings a solid analytical perspective to our executive team. His focus is on bridging the gap between digital evolution and sustainable profitability. By managing the intricate balance of investment and risk, he provides the financial framework that allows our human-centered excellence to reach a global scale.

Under his leadership, our vision is backed by value and our growth is built to last.
Meet the leaders driving our global growth: https://ap1.hubs.ly/H015HTP0

Or book a discovery session with Manish here: https://ap1.hubs.ly/H015HMl0

09/07/2026

Data is only as valuable as the impact it creates.

We move beyond the hype to deliver measurable ROI. By consolidating siloed reporting into a secure and multi-tenanted architecture, we ensure your CX insights are accurate and actionable.

Our goal is to turn complex data into a permanent competitive advantage for your business.

See where insight meets impact or book a discovery session with our exceptional team here: https://ap1.hubs.ly/H014Dl40