DataSauce Digital Marketing

DataSauce Digital Marketing We implement digital strategies that solve problems & deliver results that pay for themselves.

What if we told you your social posts have been doing WAY more for your Google presence than you thought? And now there’...
12/08/2026

What if we told you your social posts have been doing WAY more for your Google presence than you thought? And now there’s proof.

Until very recently, the answer to: “Are people discovering our social content through Google?” was basically: 🤷

Social content has been appearing in Google Search for years, but if those posts lived on Instagram, TikTok, X or YouTube, brands had very little visibility into what happened once Search entered the picture.

Google has now changed that with platform properties in Search Console.

You can see which social posts are earning impressions and clicks through Google, which search queries are leading people there, top-performing content, and how that traffic changes over time.

In other words? Another attribution black hole eliminated.

More importantly, it gives brands a new way to understand how social, content and search are actually working together – then feed those learnings straight back into strategy.

Aaron, our Strategy Lead, covers all the need-to-knows in his blog in our Linktree 🔎 Including how to set it up per best practice.

As our Senior Project Manager, Laurence is one of the great glues holding this place together. It’s one of the reasons w...
11/08/2026

As our Senior Project Manager, Laurence is one of the great glues holding this place together. It’s one of the reasons why he was voted our recent Ketchup of the Month, and why we’re entrusting him to start the brand new DataSauce and Sticki home base in the UK 😛

But in all seriousness, this is an especially bittersweet KOTM post for us.

Laurence will be moving back to the UK next week (but continuing on with us, of course) – and he’s really made sure to leave his IRL mark by spending all of last month leading the charge on some *very* revolutionary AI-powered changes across both our agencies.

He’s a funny guy, we’ll give him that.
And July saw him connect teams, projects, clients, campaigns, people and 500 other moving parts more efficiently than ever, building an agency brain that houses everything we collectively know in one place.

All of us will surely notice the Laurence-shaped hole at our HQ immediately. But till then, here’s some words from the team giving him his well-deserved flowers:

🌶️ Hungry to learn, eager to impress, and never fails to execute without complaint. This bloke’s really really good at his job.

🌶️ Thank you for constantly improving systems and processes across both agencies! Definitely the next big step for us and will change the game.

🌶️ Master at finding efficiencies, consumes training videos on YouTube when he falls asleep, and gonna be missed IRL but look forward to still having him bettering us every day.

🌶️ Keeps levelling up our ops. We’ve learned a lot from him and know there’s plenty more to pick up. Thank you for everything that you do!

🌶️ Laurence is like the little dowel that you put in after the glue in a hole (when assembling IKEA furniture) because he really holds everything together and stops the whole thing from falling apart with his work behind the scenes.

Congratulations to the L Man!

Meta has become extremely good at finding the right people.But if it’s good at finding the right people for everyone, th...
07/08/2026

Meta has become extremely good at finding the right people.

But if it’s good at finding the right people for everyone, then how do you make sure you get to those people before your competitors do? We asked Lauren (our Creative Lead) and Dylan (one of our Strategy Directors) – who know the ins and outs of effective and measurable creative strategies – and they’re spilling all.

Our latest blog covers their take on why brands should now be:

👉 Targeting motivations, not audiences.
👉 Hooking with primal desires before closing with learned ones.
👉 Running tests that generate meaningful insights (not just variations).
👉 Thinking about brand as a mosaic of moments, not one central message.
👉 Finding inspiration beyond competitor research.

And of course, how to go about doing all that.

In 2026, AI continues to automate bidding, placements and audience selection, ad creative has become the biggest lever brands can pull.

Swipe through for a few key takeaways, then head to our Linktree in bio for a deeper dive.

Celebrating another year with two of our favourite strategists:🏓 Four years with Dan.🏓 Three years with Chris.And if you...
05/08/2026

Celebrating another year with two of our favourite strategists:

🏓 Four years with Dan.
🏓 Three years with Chris.

And if you’re wondering about the choice of 🏓 emoji, it’s because representing DataSauce in a corporate table tennis competition definitely counts as a career highlight.

Ball and bat aside, Dan and Chris have accumulated enough wins over the last 12 months to fill a LinkedIn post three times over. From countless client wins to ideating new strategies daily, the difference between these guys and other experts is how willing they are to share and grow with the broader team.

Whether it’s the latest Google Ads feature, a new AI workflow, a GPT to try, or an obscure shortcut that eventually saves everyone an hour a day, Dan and Chris are relentlessly curious. Better yet, they’re generous with that curiosity.

Dan has a rare ability to make anyone feel like they’ve known him for years 🤝 Equal parts strategist, elite conversationalist and all-round great person, it’s no surprise he’s become such a trusted partner to both clients and team mates alike – one who casually looks after millions in ad spend like it’s no biggie.

As for Chris? He secures the greatest results for our clients without acting like it. Calm, thoughtful and endlessly humble, speak to him once and you’ll suddenly feel safer, more seen, and certain everything’s under control. He’s also a whizz with tools aplenty, but that’s an entire conversation on its own.

We’re so lucky to have them both 🏆 Happy anniversary to Dan and Chris!

17/07/2026

If there’s one client that never leaves us hungry for great content, it’s Good Food & Wine Show 🧀

Today, the Good Food & Wine Show officially kicks off in Perth – so what better time to look back at some of our favourite moments from Sydney just a few weeks ago?

With hundreds of exhibitors, free tastings, live cooking demonstrations, immersive masterclasses, and enough food and wine to keep any foodie busy for days, it’s one of Australia’s most iconic consumer events for good reason.

Behind the scenes, it’s also one of our most collaborative partnerships.

For the third year running, we’ve had the pleasure of working alongside the Good Food & Wine Show team across just about every touchpoint imaginable. From creative production, organic social and paid media, through to CRM, campaign strategy, and everything in between.

A huge thank you to the GFWS team for another fantastic year of collaboration, across opportunities that get our creative juices flowing as freely as the wine at this week’s show 🍷

If you’re in WA this weekend, consider this your sign to go hungry.

Before everyone dives into the deep end of this new FY, we need to talk about a win that wrapped up FY 25-26 at our HQ. ...
03/07/2026

Before everyone dives into the deep end of this new FY, we need to talk about a win that wrapped up FY 25-26 at our HQ. And that’s who emerged Ketchup of the Month in June – a month ft. EOFY sales, hundreds of campaigns, and pod mates out of action because of a violent tackle on the footy field.

Most people might spend the month wondering where to start, but not Buddy Burke. She simply started.

Threw herself into the weeds of it all, and stepped up in a way that made everyone realise she’s had a way of effortlessly operating at 200% this entire time. Between collaborating with new people, taking ownership across every account, and delivering results that left clients in awe, Buddy spent all of June proving exactly why she’s so valuable.

And the team agreed enthusiastically:

🌶️ Riding solo but has been absolutely crushing it. Always so cool, calm and collected even when taking the lead on accounts for the first time.
🌶️ The definition of stepping up and filling some BIG shoes! Love that she’s never afraid to ask questions and continues to deliver for clients.
🌶️ So great to see someone build up relationships with everyone across the agency to have that support network, all while making it look easy.
🌶️ You’d think Buddy has been here for 5 years the way she ran the show so smoothly. Breezed through new challenges with confidence and no complaints.
🌶️ Coming up with great ideas for her clients and producing high quality output no matter the task? A true hero.

There’s just something about the way Buddy locked in all month and rallied the troops that really levelled up our agency’s collaboration, and in the midst of holding down the fort, she’s made us all better for it as well.

Safe to say, Buddy for KOTM? 🏆 So well-deserved.

Great pubs are about more than what’s on the menu. The Napier Hotel is an institution in itself, and when our long-time ...
16/06/2026

Great pubs are about more than what’s on the menu. The Napier Hotel is an institution in itself, and when our long-time client Baxter first told us about his purchase of the famed Fitzroy venue, the first question Lauren (our Content Lead) asked was: “Can I do photography for it?”

Answer: Absolutely, and she sure did.

The Napier Hotel might have existed since 1866 and has (quote, unquote their website) “remained relatively unchanged since your granny was a girl,” but even the most established of venues can do with a little bit of a refresh on socials. Many in our team are regular patrons of the pub ourselves, so getting to work on this has been both an honour and a privilege 🍻

From perfectly poured pints and signature dishes to an atmosphere that keeps locals coming back for more, we like to think that Lauren’s photos capture the little moments that make people pull up a chair, breathing new life into the Napier Hotel name whilst still retaining its very heart and essence.

Thank you to Baxter for yet another opportunity to work together, and if you’re after a beer? 210 Napier St, Fitzroy might be the place to be.

Passion, care, enthusiasm and an unparalleled amount of heart. Those are the ingredients to make one Will Blazey, especi...
10/06/2026

Passion, care, enthusiasm and an unparalleled amount of heart. Those are the ingredients to make one Will Blazey, especially when it comes to the work he’s done since day dot.

And as of last month, Will’s officially secured his fourth KOTM win in just a little over two years of tenure.

For good reason too, including (but not limited to) everything the team has said below:

🌶️ It’s like the boy has never eaten. Will is so hungry, his passion is infectious, and it’s great to see how much he cares about delivering great results.
🌶️ Will is so dedicated to his craft and to his clients. Keep smashing it!
🌶️ The very definition of SAUCE, killing it across whatever account he touches.
🌶️ Going the extra mile all month, and so cool to see him bring new innovation to the team across every channel.
🌶️ Will is always quick to share other people’s wins but rarely shouts himself out, so here’s to Will! Just a kind, genuine, hard working king!

There you have it.

Congratulations to our May ’26 Ketchup of the Month 👑 We’re almost certain you’ll hear about this guy again soon…

Two years with 🍅Over the last two years, we’ve had the pleasure of bringing LaManna’s biggest moments to life through C...
04/06/2026

Two years with 🍅

Over the last two years, we’ve had the pleasure of bringing LaManna’s biggest moments to life through CRM. Easter feasts, new menu launches, brand collaborations, seasonal gifts, events (incl. high tea, kids classes, immersive activations, expos and tastings) and more recipes than we can count.

Every big announcement that’s happened at LaManna, we’ve had the privilege of learning about – then sharing it with – their community first.

And we aren’t just romanticising our client here, because LaManna truly isn’t just a supermarket. It’s a destination for people who love food, not unlike ourselves 🍴Every email is an opportunity to inspire the next dinner party, weekend gathering, new go-to favourite snack, family tradition, or indulgence just because.

They’re also a brand where creativity is always invited, and we’re so grateful to the LaManna Supermarket team for giving us a partnership where beautiful produce, beautiful design, and beautiful community moments all exist in the same place.

Here’s to another year of looking at photos of burrata and pastries during work hours!

(Anybody else starving all of a sudden?)

02/06/2026

Sometimes, the best portfolio pages live on our clients’ pages itself. And when it comes to .albertpark, this is absolutely the case.

This month marks two years of working together with the team at Wally’s – although technically, our partnership started before Wally’s was even Wally’s. Back when Baxter was running his wine delivery service, DataSauce was there. And when that partnership evolved into one of Melbourne’s most-loved wine bars, we simply kept the corkscrew turning.

Over the past two years, we’ve worked across just about every touchpoint 🫆 Ads, eDMs, socials, photography, CRO, launches, promotions, and enough wine-related content to make our camera rolls look like a sommelier’s dream.

And while we’re proud of every piece of work that’s come out of this, we’d be remiss not to mention the visual identity that people know and love today.

Chances are, if you’ve stopped to admire a post on Instagram .albertpark, it was shot by Lauren (our Content Lead) 📸 At this point, she’s spent so much time shooting at Wally’s that it’s become her personal HQ instead of our office in Prahran. Here’s a perfect example of some of the work that’s come out of Lauren’s time there.

Thank you to Baxter and the entire Wally’s team for the trust and collaboration over the years 🍾 To very many more!

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