Tavi & Co

Tavi & Co We are a specialist market expansion consultancy with a track record in market activation in Asia.

09/09/2019

There are two kinds of export fails:

You could jump in too quick and crash and burn
Or... you could never take risks and your business will go nowhere.

Which one are you?
Or is there a way you can avoid these traps and get where you want to be?

How can we help?
Book a chat with David and see where you can go.
https://tavi.kartra.com/page/6oh15

Would you pay an influencer $16,000 for a photo of a dog on Instagram?Pet brands are now prepared to spend truckloads of...
29/08/2019

Would you pay an influencer $16,000 for a photo of a dog on Instagram?

Pet brands are now prepared to spend truckloads of cash to get their product featured in the pet influencer community.

It's not just on Instagram. In China, KOLs are mobilising the entire pet industry by posting about their pets and recommending the best products to their followers.

They are today's pet educators and entertainers... and unlike Instagram (yet!) followers can buy the products directly from their WeChat account.

We have a team of KOLs and WeChat account managers in Beijing. We're seeing more and more Chinese buying Western products through these channels.

If you're a pet food maker and you'd like to buy in, check first whether your product is able to get into China: https://tavi.kartra.com/page/ceR2

If you make other pet products, get in touch to talk export!

If you own a cute pet... why not become an influencer?
https://www.scmp.com/magazines/style/news-trends/article/2180154/how-pet-influencers-can-earn-us16000-one-photo-their-dog

It's pet fair season! The world's biggest pet trade expos are happening this week: SuperZoo in Las Vegas starting tomorr...
19/08/2019

It's pet fair season!

The world's biggest pet trade expos are happening this week: SuperZoo in Las Vegas starting tomorrow and Pet Fair Asia in Shanghai starting on Wednesday.

We're excited to see what products and consumer trends come out of these events. Wishing all brands the best. Talk to us if you want to find out more!

Meet Lixue!Lixue is a Chinese kitten. One of 100+ million pet cats in China. Lixue is named after snow because of his fu...
15/08/2019

Meet Lixue!

Lixue is a Chinese kitten. One of 100+ million pet cats in China. Lixue is named after snow because of his fur.

Lixue's owner, Patrick, only feeds him fresh food. Lixue has developed an appetite for tuna, but this worries Patrick. He says the average tuna brands use chemicals to preserve the meat. He doesn't trust the average Chinese cat food brand much either.

Patrick's attitude towards cat food is increasingly common in China. He wants the best products for Lixue, and is actively researching them.

Perhaps you have a product that would be great for Lixue? If so, take a look at our China export quiz. It will tell you if your product is ready. Maybe we can send Patrick a sample!

https://tavi.kartra.com/page/ceR2

Do the Chinese eat dogs?Many people have responded to our pet food export quiz with this question. Don’t the Chinese eat...
08/08/2019

Do the Chinese eat dogs?

Many people have responded to our pet food export quiz with this question. Don’t the Chinese eat dogs? Why would you want to export pet food there?

It’s a complicated question. To answer it we need to go on a little history tour.

Like most places, the Chinese have historically kept dogs for protection, hunting and companionship. As dogs became a more important part of hunting in the Ming Dynasty (14th century) certain breeds became popular as pets with the nobility. So owning a dog was a sign of wealth and status.

At the same time, China had millions of peasants, who primarily lived on rice and vegetables. Meat was rare and precious. In some remote parts of China, peasants would sometimes rely on dog meat to supplement their diet. This practice was outlawed at various times thanks to the rise of Buddhism and Islam which forbid the consumption of dog meat, but China is a large country and in certain areas the practice continued.

During the 20th century China experienced radical changes under the leadership of Mao Zedong:
- Pets were treated as symbols of upper class Western capitalism and were strictly forbidden
- The Great Chinese Famine caused tens of millions of deaths, and survivors desperately ate anything they could including tree bark - which made pet meat an extravagant luxury!
- The one-child policy meant that many Chinese felt the absence of children to nurture. When it became legal again many Chinese turned to pets for companionship.

All of this means that in today's China, far from being a widespread source of food, pets (especially dogs and cats) are embraced as an important part of Chinese society. Although there is a generation that never had access to pets (or that once ate dog meat out of desperation), they are making way for a new generation who love their pets, spend large amounts of money on the best care products for their pets, and actively reject the remaining rural tradition of eating dog meat.

What is known is that 75% of pet consumers in China are millennials. We know they have a higher disposition to spend on their pets than people of other generations, and we know that the ageing population with no children to care for them are also turning to pets for love. We know the pet food industry is about to explode, growing from US$2b to $6b in the three years coming.

So although it’s fair to say China has a complicated history with dogs, we think now is a great time to export pet food to China as it will be well used by Chinese consumers. If you’d like to find out more about that process, click the link and discover if you’re ready to go.

https://tavi.kartra.com/page/0Wm17

29/07/2019

Find out if you can export your pet food to China

25/07/2019

I was recently in Hippo Fresh in downtown Beijing. Customers can buy products from around the world using their phones. It's a snapshot into what the export process might involve for you... our Go-To-Market process is designed to help brands enter this space.

Hopefully my other post convinced you.That now is a really good time to get your pet product into China.But there’s alwa...
22/07/2019

Hopefully my other post convinced you.

That now is a really good time to get your pet product into China.

But there’s always a catch right?

The catch is that you’ve got to have the right ticket to get in.

You need to register your product with Chinese authorities before you can sell.

That sounds hard enough as it is. But here’s another catch.

Your manufacturer also has to be approved for your product to be considered. The Chinese are pretty strict about it, with good reason.

There's an official ‘whitelist’ of countries which have approved manufacturers. 19 countries, and about 100 manufacturing plants in total.

This might actually work in your favour! If you produce in an approved plant, you could enter the China market with far less competition than other industries. If you work through the risk now, you could get a bigger slice of that $4b pie…

I want to help you get there. I’ve helped hundreds of brands launch in China and find their place. My team understands China registration very well, we regularly meet the officials who would approve your paperwork. We’re in touch with importers. We’re on top of the trends.

Here’s something I’ve worked on to help you work it out.
The China Pet Food Assessment Tool. It’ll take you 3 minutes to work out what your status to export is. At the end, you’ll get a comprehensive report with your results and other information. It’s free and secure.

https://tavi.kartra.com/page/ceR2

This is a very quick way to find out if your manufacturer is ready or if your product is up to scratch, and if you can afford to take a risk now.

Good luck.
David

Here it is: the China pet food survey. This tells you whether your product is ready to go to market and includes a repor...
15/07/2019

Here it is: the China pet food survey.

This tells you whether your product is ready to go to market and includes a report with information about the export process to China. It's free and secure.

Find out if you're ready!

Pet Food Export To China Survey

A pet food white paper went viral recently as Chinese fretted about how much money is being spent on pets at the moment....
11/07/2019

A pet food white paper went viral recently as Chinese fretted about how much money is being spent on pets at the moment.

There’s a rising number of pet owners - and a rising appetite for spending big on pets - in China. Check out the article in the comments for the stats.

The business community is clocking onto this. Only a matter of time before others catch up.

How are you positioned to take advantage of this?

I'll be making a new tool available in the next few days. Designed to help you work out your next steps. Hit the like button to stay in the loop!

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