A.P. Web Solutions

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A.P. Web Solutions Award-winning SEO agency providing premium SEO services to some of Australia’s market-leading bran These are exactly the questions we answer for you at A.P.

How much money are you losing out to your competitors by not being at the top of Google? How many people are actually searching for your services online and who are they going to? Web Solutions

Results-Oriented Digital Marketing

Our only focus is your ROI and your Google rankings. We specialize in one thing and one thing only and that is search engine optimization (SEO). We find how many people are searching for your service online and what it will take (and cost) to get you to the top and surpass all your competitors. Gone are the days of Yellow Pages and franchise websites that sell you poor quality leads. Get the leads straight from Google instead of a middleman. Client Criteria:

Our services are most suitable for established businesses that have a marketing budget. As we only take one client per industry per city, we like to ensure that we're a good fit to work together. We do not work with startups. For more information, please see the Discovery Page on our website. Give us a call to discuss how we can help or fill out the Discovery Form on our website to get a video analysis of your website!

30/09/2026

Is SEO dead?

Discovery isn't going anywhere, it's just changing shape. Yes, AI has disrupted SEO and traditional search volumes on Google, but here's the part most people miss: if your SEO foundations aren't solid, and you don’t have visibility on search engines like Google and Bing, you’re not even part of the data that ChatGPT and Claude research, and thus your brand will not be surfaced in your buyers’ conversations with AI.

Traditional SEO and AI Search overlap more than the industry lets on.

We help Australian mid-market brands build the foundation that keeps them visible everywhere buyers are searching, Google and AI included.

Last week, we hosted a small Lunch n Learn for some of the sharpest operators and marketers we've had the pleasure of wo...
25/08/2026

Last week, we hosted a small Lunch n Learn for some of the sharpest operators and marketers we've had the pleasure of working with over the years. No pitches, no presentations - just good food, honest conversation, and real insight shared around the table.

Thank you to everyone who joined us! 🙌

🏆 Big news from the team!A.P. Web Solutions has been shortlisted as a finalist in the Best Local Campaign (SEO): Small c...
08/07/2026

🏆 Big news from the team!

A.P. Web Solutions has been shortlisted as a finalist in the Best Local Campaign (SEO): Small category at the 2026 Global Search Awards, recognising SEO work from agencies in over 190 countries.

This nomination reflects the results we've delivered for one of our long-standing clients, and we couldn't be prouder of the partnership behind it.

Winners are announced in Dublin on 23rd September, and we'll share the full story either way. Read more on our blog (link below) 👇

If you have ever tried to get a straight answer on what SEO costs in Australia, you will know how frustrating it can be....
04/06/2026

If you have ever tried to get a straight answer on what SEO costs in Australia, you will know how frustrating it can be. One agency quotes $800 a month, another quotes $4,000, and a third will not give you a number until you have sat through a 45-minute discovery call.

The variation is real, and it is not always a red flag. SEO is not a fixed-output service. The investment depends on your industry, your competition, the size of your website, and how far you want to reach geographically.

What we can tell you is this: if you are being quoted under $1,000 per month, the level of work being done is unlikely to generate a meaningful return. Below that threshold, most providers are running templated, low-effort campaigns that rarely move the needle.

We have updated our pricing guide for 2026 with current market rates, a breakdown of what each investment level includes, and an honest look at what the 2026 shift toward AI search means for your budget.

Link in the comments below

Big change in SEO land 📢Google has officially removed FAQ rich results from Search for all websites, as of May 2026.If y...
13/05/2026

Big change in SEO land 📢

Google has officially removed FAQ rich results from Search for all websites, as of May 2026.

If you've noticed those expandable FAQ dropdowns disappearing from Google over the past couple of years, this update makes it official. Even government and health sites that still had access have now lost it.

But before you start ripping FAQ schema off your website, don't. Google has confirmed that FAQ structured data can stay in place, and it still helps search engines (and AI platforms) understand your content better.

The real shift here is that structured data is moving from a visual SERP feature to a comprehension signal for AI search engines like Google AI Overviews and Bing Copilot.
We've put together a full breakdown of what's changed, the key dates to know, and what your next steps should be 👇

https://www.apwebsolutions.com.au/google-officially-deprecated-faq-rich-results/

Got questions about how this affects your website? Get in touch with our team.

Most businesses that feel let down by paid social advertising have the same thing in common: they went straight for the ...
13/04/2026

Most businesses that feel let down by paid social advertising have the same thing in common: they went straight for the conversion without building the foundation first.

A prospect who has never heard of your business is unlikely to enquire the first time they see an ad. That is not a platform problem. It is a funnel problem.

A full-funnel paid social strategy works because it meets people where they actually are in their decision-making process. YouTube introduces your brand to a broad audience while they are in research mode. Meta keeps you visible and relevant as they move into consideration, using retargeting to stay in front of the people who have already shown interest. LinkedIn brings the conversation to a close for B2B audiences, reaching the specific professionals who have the authority to act.

Each platform earns its place. And when they are coordinated properly, each one makes the next one work harder.

We have written a practical guide on how this works for Australian businesses, including what audience continuity means, why measurement matters across channels, and what needs to be in place before you scale.

Read it here: https://www.apwebsolutions.com.au/how-to-build-a-full-funnel-paid-social-strategy-using-linkedin-meta-and-youtube/

Here is something worth thinking about before you launch your next paid social campaign.LinkedIn, Meta, and YouTube are ...
12/04/2026

Here is something worth thinking about before you launch your next paid social campaign.

LinkedIn, Meta, and YouTube are not interchangeable. Each platform attracts a different mindset. Someone scrolling LinkedIn is in professional mode, actively seeking business solutions. Someone on Facebook or Instagram is in a personal, discovery-oriented headspace. Someone watching YouTube has a specific intent and is already in research mode.

Those differences in mindset shape everything. The platform you choose, the creative you run, and the audience you target all need to match where your prospect actually is and what they are actually thinking about when they see your ad.

We have written a practical guide for Australian businesses trying to make sense of which platform, or combination of platforms, makes sense for their goals. No generic advice. Just a clear breakdown of what each platform does well, who it suits, and the questions that tend to clarify the decision quickly.

Read it here: https://www.apwebsolutions.com.au/linkedin-ads-vs-meta-ads-vs-youtube-ads/

Address

527 Spencer Street, West
Melbourne, VIC
3003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 3pm

Telephone

+611300780112

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