Brand Tomorrow

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Brand Tomorrow

We are going to untangle your message and brand your own tomorrow. You want in right?! Untangle your message and make a greater difference in the world.

You are a passionate business woman and you have a great business but you struggle to talk about it in a compelling way. That means your marketing is not working right!? Let’s untangle your message so that your customers:
1. Get it.
2. They gravitate to it and take an action.
3. They are willing to pay well for it. Sound like what you are after? "If you are ready to take your branding to the next

level and see your business take off then work with Heera, she is the master!" Louisa Claire

Make a time with Heera and get a 3 step brand strategy today. Book your time here. https://offer.brandtomorrow.co/book-a-time

16/02/2023

People are increasingly asking ‘what do I make with my choices?’ ‘What do my decisions put their weight behind?’

And importantly people are asking ‘what does this brand have to do with climate change?’

There is a marked increase in scrutiny.

We are past the era of a one off marketing campaign, it’s not a matter of patching climate change on to your brand.

You see, something interesting is happening.

As our planet comes under threat people will be moved to protect it - even if we are a bit slow at times.

The notion a business can take from the planet and not give back is under heavy fire.

‘We are part of the problem so we need to be part of the solution,’ say Håkan Samuelsson, head of Volvo.

It is a big picture recalculation required. It can be actioned incrementally, but it has to be done.

Your core brand strategy needs to address the big questions of our age.

15/09/2022

You gotta love a guy who says 'I was in Forbes magazine as a billionaire, which really, really pi**ed me off.'

Interesting to watch a business tack left when others are tacking right.

25/08/2022

Quite chuffed to be speaking at RMIT Entrepreneur Week today on ethics and values in business - alongside some awesome women may I add!

Why do ethics matter in business? Try operating one without!

In our experience it is crucial for a business to establish a meaningful competitive advantage that drives social change. Why settle for less?

26/07/2022

I asked myself a few years back, how can branding be more collaborative, more co-creation and less on the dark arts side of things?

For a long time a relationship with a brand designer or brand agency and a client was well, oppositional. In the same way that a lot of brands are oppositional to their customers.

It is you vs us.

Often a battle to the death ensued and the relationship suffered rather than grew.

Read more here

https://www.linkedin.com/pulse/doing-together-heera-ananda

24/06/2022

Your people want to know you care.

They want the branding equivalent of a soy chai in a hand made mug on a winter’s day.

It warms the soul.

Are we stuck in out-dated modes of relating to our people, both customers and staff?

Are we OK with same same or do we need to recheck our rear view mirrors not to mention our GPS and our telescopic sights?

Umair Haque says we are letting our customers down when we adhere to out-moded ways of doing business.

It worked once, it doesn’t now.

So folks, where to from here?

The question is what currently constitutes good relations as opposed to what used to?

If we fail to smell the wind, fail to perceive subtle shifts in expectation, we risk becoming…irrelevant.

11/05/2022

If you’re not feeling it yet, hold tight because our customers are raising bar.

There is increasing pressure to relate in a more meaningful way with our customers.

So how are we going to do that!?

Brands are going to need to engage on that level more.

We are going to have to ask the big questions and deliver on the little things that matter.

09/05/2022

Edible typography. My favourite kind!!

08/05/2022

Beautiful breakfast makes for a beautiful life.

06/05/2022

Just outside my window. What a way to end a week! A little poetry in the sky.

04/05/2022

We need to fall in love with disruption!

Staying the same is no plan at all.

Like a rainy day that interrupts the sunshine, disruption is a part of the cycle.

We've been taught to dislike and avoid disruption, but maybe a fresh view will bring a - change in the weather!

Luke Williams, who heads a leading innovation agency, puts it like this ‘disruption is the only real strategy in today’s climate’.

Having been in the business of design for a while now I have been struck by how much of our ideas and systems for education, business and culture generally are formed around industrial models of production - yesterday's child.

If you conform to how things used to be done you’d do well at school, get a job for life and live happily ever after.

Maths and science are good, pottery and dance are bad. That kind of thing.

But what happens when the status quo isn’t cutting it any more and the problems of our age are no longer addressed by these ideas?

Hello 2020’s!

So where to now?

READ MORE...
https://lnkd.in/e2y2j

23/03/2022

We are witnesses to some of the most rapid changes the world has seen.

You may have noticed. Things are speeding up.

Expectations are shifting along with these changes.

Branding too has to grapple with these shifts and consequent changes in expectation.

There has been a growing expectation in the market that they, the audience, should be active in their engagement with a company.

They are looking for less they and more us.

10/03/2022

If the Cannon-Brookes backed Who Gives A Crap is donating 50% of its profits to humanitarian work what can your brand contribute to social equity or social wealth?

It is a question pressing your customers. It is a question that presses all of us as business owners. It is something that keeps me awake at night.

Moving forward post pandemic there are some big questions on the table and this one is an area I am really passionate about.

Join me as we take on the big questions on branding.

Address

Melbourne, VIC
3057

Website

http://www.brandtomorrow.co/

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