Brand Truth

22/11/2021

In the last 12 months in Australia 2,384 men have taken their own lives. Some of these men might still be alive today if they had felt able to speak to someone about how they were feeling.

Generations of men have grown up with the idea that "Boys Don't Cry" - that when the going gets tough, a man should keep his feelings to himself, "man up" and put on a brave front.

The Boys Do Cry project aims to put an end to this idea once and for all, so that when the going gets tough, men get talking.

In the last 12 months in Australia 2,384 men have taken their own lives. That's an average of 7 men every day, making su***de the leading cause of death in A...

12/11/2021

McDonald's new big thing. Wait for it... chocolate soft serve! Hardly a big idea. But you can bet it will sell its socks off. Another example of applying some of the classic innovation principles outlined in this previous blog post: http://brandtruth.com.au/2013/06/11/to-develop-new-products-that-sell-like-hot-potatoes-think-hot-potatoes-guidelines-for-breakthrough-innovation-in-todays-risk-averse-business-climate

29/03/2021

Don't know who originally wrote this. But a timely contribution to moving the gender equality discussion from rhetoric and broad good intentions to self-awareness and action.

10/10/2020

One of our suggested brand responses to Covid-19 is simply to help people feel a sense of normalcy. The fanfare that has greeted the return of the Bunning's sausage sizzle is evidence of the appeal of this.

Sausage sizzles are back at Bunnings Warehouse stores across NSW from Saturday.

06/02/2020

11/12/2018

For those that like analogies. A viewpoint on one of the key challenges facing marketing today.

According to the Australian Institute of Company Directors, companies, government and society as a whole are suffering from “excessive short-termism”. One driver of this is visibility. As the AICD…

29/11/2018

Roadrunner Guidelines from Chuck Jones 'What's Up Doc?' travelling exhibition. Clarity of creative expression for every brand to aspire to.

18/05/2018

Another example of brands getting a bit weird to create distinctiveness

After Jeff was impaled by a dolphin, he stopped taking his health for granted. Now he’s drinking POM Wonderful and feeling better than ever.

10/12/2017

If your marketing plan for 2018 revolves around creating more online content, it might be time to think again.

An almost absurdly simple point made recently at EffWeek 2017 should give marketers cause to reconsider their content marketing expectations and efforts. To state the obvious, driven by the ‘conten…

31/10/2017

Happy Halloween!

28/08/2017

This weepy ad is getting millions of views. We're big on brands having emotional truths. But stuffed if we know if this will sell product. But it will be interesting to watch and find out.

What’s between us, connects us. Windex®: Give Life a Sparkle. Song: Beautiful Thing Artist: Grace VanderWaal Buy or Stream Here: http://smarturl.it/Perfectly...

31/07/2017

This is funny! One for long-suffering graphic designers and those who have worked with them. (And a reminder why sometimes it's better to be on the strategy side of brand development rather than the creative side).

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