Marketing Collab

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Melbourne, VIC
Marketing Collab

Helping start-ups and SMB’s increase revenue with flexible and scalable marketing support.

11/08/2025

✨ Something powerful is coming…
Not a course. Not a workshop.
Something faster. Sharper.
One hour that could change the way you see your marketing forever.

If you can’t wait for the reveal, DM me and I’ll let you in early.

03/07/2025

We’ve been working behind the scenes with a client who had a strong service and real value — but sales were flat.

The problem wasn’t what they were offering. It was how they were positioning it.

Through a strategy workshop, we uncovered the real disconnect: the audience didn’t understand why this service mattered to them. The messaging was too broad, too general — and it wasn’t cutting through.

So we stepped back.
Dug into the audience.
Got clear on their pain points, desires, and decision triggers.
And rebuilt the strategy from that lens.

Now we’ve got a message that lands, a strategy that connects and the shift is already underway.

If you’re in that “we know it’s good, but no one’s biting” zone — a discovery call is the best way to explore how we can help.

28/05/2025

Here’s a seriously clever campaign that’s turning an everyday item into a powerful health tool. Bowel Cancer Australia has partnered with Kleenex to print important bowel cancer awareness messages directly on toilet paper!

Yes, you read that right — vital info about what to look out for is right there on the toilet roll you use every day. It’s a brilliant way to break the awkward “poo taboo” and remind Aussies to check their poo regularly, because early detection can save lives.

This campaign nails the strategy of meeting people exactly where they are — literally in the bathroom — making the message impossible to ignore. It’s smart, practical and deeply impactful marketing with a purpose 🚽💙

Check it out at poocheck.com.au

22/05/2025

FY26 is around the corner — is your marketing setting you up for the kind of business you actually want?

If you’re unsure what to focus on next (or it’s all felt a bit reactive), you’re not alone. EOFY is the perfect time to take stock — and reset.

That’s where the EOFY Marketing Audit comes in.

💬 We’ll unpack what worked (and why), what didn’t (and what to drop) and map out practical next steps based on your goals and resources.

No fluff. No starting over. Just clarity, strategy and direction — tailored to your business.

✨ Want to find out if it’s a good fit? DM us to learn more — limited spots available.
👉 Know a business that could use a reset? Feel free to share this with them — it could be just what they need to kick off FY26 with clarity.

21/05/2025

✨ Client Love from Jim's Building Inspections ✨

“I had a great experience working with Vanessa at Marketing Collab. I needed help getting my marketing off the ground—especially staying in touch with clients and building a more professional presence online.

Vanessa set up an email marketing system that actually works, developed and managed a monthly content strategy and helped refresh my online profile so it reflected where I’m at professionally.

What stood out most was how clear and supportive she was throughout the whole process—she kept me in the loop, explained everything and always followed through.

I’d highly recommend Marketing Collab to any business that’s feeling a bit lost with today's marketing platforms—it made a big difference for me.”

🙌 Whether you’re looking to reconnect with your audience, elevate your brand, or finally get clear on your marketing strategy—I’m here to help.

💬 Ready to make your marketing feel easy (and actually work)? Let’s chat.

12/05/2025

So I’ve noticed a common problem coming up with almost every client I work with…

They know they need to be doing marketing.
But they’re stuck wondering:
👉 What’s actually working?
👉 What should I tackle first?
👉 What’s going to make the biggest impact on sales?

To fill this gap, I’ve introduced something new at Marketing Collab, Marketing Audits.

They’re designed to help you get clear on where to focus, what to fix, and what’s worth your time and energy. No fluff. Just real, practical insights you can use.

And because every business is in a different place, there are three different audit options to suit your needs.

If you’ve been feeling unsure about what to do next with your marketing, this might be just what you need 💬

You can take a look here 👉 marketingcollab.com.au/services

06/05/2025

Only 9% of small businesses say their marketing is “very effective.”
(Source: Constant Contact, 2024)

That means 91% of small businesses are doing marketing that isn’t really working — or worse, they don’t even know if it is.

Here’s why that matters:
Marketing isn’t just about “getting the word out.”
It’s about:
• Reaching the right people
• Saying the right thing
• Showing up in the right places
• At the right time
• With a clear intention behind every move

Otherwise, it’s just busywork that feels like marketing.

The businesses that win?
They have a clear plan, a focused message, and a rhythm that works for them.

If your marketing feels like a guessing game, you’re not alone.
But there is a better way.

💬 Ready to bring more clarity to your marketing?

30/04/2025

Hey there — it’s been a little while!
Like many small biz owners, I’ve been deep in the work… helping amazing businesses simplify their marketing, build momentum, and finally feel clear on what to focus on.

So if you’re new here (or just forgot what I do — fair enough!), I’m Vanessa from Marketing Collab — I work with small and growing businesses to create real-world marketing strategies and hands-on ex*****on support that actually moves the needle.

If your marketing’s been feeling messy, inconsistent or like it’s always at the bottom of your list — I’m here to help.

I’ve got some exciting new content coming soon, but for now — hi again. I’m so glad you’re here!

25/07/2024

Big news for business owners and marketing teams!

But first…

I’m Vanessa, a marketer who LOVES helping brands find opportunities, tackle gaps, create strategies, and set goals that boost revenue.

My approach brings clarity, structure, and a good dose of planning to keep things from feeling overwhelming. With over 14 years of experience, I’ve helped countless businesses and marketing departments stand out in crowded markets and achieve their goals.

Now for the BIG news! We’re thrilled to launch a new range of packages inspired by our most popular services, offering value, efficiency, and consistency. Plus, we’ve expanded our lineup to include more stand-alone options that target specific and common marketing gaps.

Swipe through to check them out and visit us online for full package details! www.marketingcollab.com.au

Not sure what you need? Just send me a DM, and let’s figure it out!

Remember, a goal without a plan is just a wish!

23/07/2024

You spoke, we listened...

Based on our most highly demanded services, we've crafted a range of packages to offer value, efficiency, and consistency. We’ve also refined our service offerings to provide more stand-alone options that address specific marketing gaps.

Check them out at www.marketingcollab.com.au

17/07/2024

It's no surprise that millions of people use social media every day but did you know that 54% use the platform to research products and 71% are more likely to purchase based on social media referrals?

With so many eyes on your profiles, it's crucial to have a solid strategy in place. One way to do this is by building strong social media content pillars.

Here's a step-by-step look at how you can build them for your business:

Identify Your Brand’s Core Values and Goals:
Think about your brand’s mission, vision, and values. What are your business goals, and how can social media help? Clear goals will shape your content pillars.

Understand Your Audience:
Get to know your target audience. What are their interests and pain points? Use analytics tools, surveys, and social media insights to gather data. Understanding what resonates with your audience helps you create engaging content that adds value.

Analyse Competitors:
Take a peek at what your competitors are doing on social media. What content pillars are they using and what seems to be working for them? This can inspire you and help you spot gaps in your own strategy.

Define Your Content Themes:
Based on your brand values, goals and audience insights, pick 3-5 core content themes that will be your pillars. These could include educational content, behind-the-scenes glimpses, customer stories, product features, and community engagement.

Stay True to Your Brand Voice:
Make sure all your content reflects your brand voice. Consistency in tone, style, and messaging builds a recognisable and trustworthy brand identity. Remember, social media is a powerful tool to connect with your audience and stay top of mind.

Create a Content Calendar:
Plan your content around these pillars using a content calendar. This ensures a balanced mix of content types and keeps things consistent. Regular posts for each pillar will keep your audience engaged.

Monitor and Adjust:
Keep an eye on your content’s performance using social media analytics. Track metrics like engagement, reach, and conversions to tweak your pillars and content strategy over time.

Happy pillar building!

14/07/2024

Want a FREE copy of our Marketing Strategy Roadmap document?

Send us a DM and we'll send it your way! 📩 Let's collaborate!

Address

Melbourne, VIC

Website

http://Www.marketingcollab.com.au/

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