15/05/2026
“Millennial PR Team vs Gen Z Social Team” posts are becoming the marketing equivalent of trying too hard to prove you’re in on the joke.
And honestly… I’m not loving the trend.
Somewhere along the way, experience and customer insight became “cringe”, while writing “this slaps” on a Canva tile became strategy.
Not every customer wants brands speaking in TikTok comments.
Not every customer even knows why “slaps” became a thing.
And more importantly… not every brand should sound the same.
The best marketers I know, many of them millennials, built brands before algorithms spoon-fed trends to everyone at once.
They understand:
• customer psychology
• retention
• buying behaviour
• brand positioning
• commercial outcomes
Not just what’s trending for 48 hours.
Yes, Gen Z creativity can be brilliant. Fast, reactive, culturally sharp. But acting like long-term brand building and strategic thinking are outdated because someone wrote “hot people go to STRONG” or it looks expensive, trust…is simply marketing commentary.
A clever line isn’t a strategy.
A viral post isn’t always a business model.
And customer insight will outperform trend-chasing every single time.
The irony is, the brands winning right now usually have both:
Cultural relevance AND experienced marketers behind the scenes making sure the whole thing actually converts.
