04/09/2024
True story: My personal trainer once thought that being a "midwife" meant that I was a stay-at-home mum, not a health professional.
My talk of "catching babies" translated that I played with my kids by throwing them up in the air 😖
👉 Have you ever had someone not 'get it' when you tell them what you do for work?
It happens more often than you'd think.
Those outside of business, sales and marketing commonly confuse copywriting with copyrights (and if you need help deciphering that one, DM me!)
When we rely on our job titles to explain what we do, we assume the person listening already understands our industry.
So, it's better to explain what you do and how you provide value rather than just relying on your title.
👉 The thing is, I see so many people use creative but vague ways to describe what they do and their value to customers.
You've probably seen it too ... like the business coach who says something like, "guides creative souls to find their north star."
But do your best-fit customers really get what you do when you say it that way?
When we use vague language, we're assuming our clients think like we do.
And assumptions are dangerous.
Why? Prospects won't get what it is you do or why it matters to them.
It's the same when people use dense, technical jargon. It creates the view that your product is complicated or hard to use.
So, what's the secret to making sure people easily catch on and understand your value and what you do?
It's simpler than you might think.
It's all about speaking your customer's language.
This makes the core value of your service easy to grasp.
Remember, in business, being understood is everything.
Don't let your message get lost in translation.
Want to know how to explain your work so clearly that even my PT would get it?
Let's chat!
