CFO2Grow

CFO2Grow’s a virtual CFO service that will strategically manage the financial, commercial, administrative and company secretarial sides of your business.

From Great Ideas To Serious Growth

The financial health and wellbeing of a business is vital to its growth and success, but let’s be real - it’s usually the least exciting and most time-consuming part. If you’re like most small to medium business (SME) owners, you probably have better things to do than worry about figures and spreadsheets. CFO2grow’s virtual CFO services will strategically manage

the financial, commercial and administrative side of your business – the key aspects that can contribute to its success. Our team has years of experience behind us and we partner with you to offer a pro-active and strategic approach to growing revenue and maximizing cash flow, leaving you free to focus on your growth.

18/05/2026

The Desert Before the Destination - Last Shabbat we opened Sefer Bamidbar — the Book of the Wilderness.
The Jewish people stand at Sinai. The Torah is behind them. The Promised Land lies ahead. And God’s first instruction? Take a census. Count everyone. Pause before you march.
Strange leadership advice. But the Torah is making a point about liminal space — the gap between where you’ve been and where you’re going.
Rabbi Sacks noticed something beautiful in the Hebrew. Midbar (wilderness) and medaber (speaking) share the same root. It is precisely in the empty, uncertain space that the deepest listening happens. The desert isn’t a detour. It’s the training ground.
James Clear put it differently this week:
“Mastery requires both impatience and patience. The impatience to have a bias toward action, to not waste time, to work with urgency each day. The patience to delay gratification, to wait for your actions to accumulate, and to trust the process.”
That’s the midbar in one paragraph.
Whether you’re building a career, a company, or a marriage — the in-between space is not wasted time. The steps that feel invisible are accumulating. The process is working, even when you can’t see it.
You cannot skip the desert. You need it.

AtomicHabits RabbiSacks CFO2Grow

09/05/2026

This week, a woman stood under a chuppah and said something that stopped me completely.
Aviah Slotki’s husband Yishai was killed on October 7.
He and his brother Noam heard the news in Beersheba. Without hesitation, they put on their uniforms, grabbed their handguns and first-aid kits, and drove toward the Gaza envelope.
Security cameras captured their final moments — charging toward an ambush of heavily armed terrorists to protect their country.
Their father later said:
“Noam was secular and Yishai was religious. The story of them fighting together, defending all citizens regardless of religion or opinion, speaks to a fellowship beyond disagreements — brothers who were never parted.”
Two and a half years later, Aviah remarried.
The day before the wedding, she visited Yishai’s grave with his family. The next day, that same family stood beside her as she walked down the aisle.
At the moment under the chuppah where Jewish tradition mandates we remember the destruction of the Temple, Aviah spoke:
“I experienced the destruction of my own private home when Yishai was killed. And yet, precisely within that deep sadness and ruin — today, I feel a taste of redemption.”
Ta’am shel geulah. A taste of redemption. From within the ruins.
This is Parashat Behar-Bechukotai.
The land lies fallow. Empty. Broken.
And then the Torah promises: Az tirtzeh ha’aretz — the quiet does its work. Life returns. Not despite the emptiness. Through it.
This week Romi Gonen — 471 days in captivity — shared her own journey back to herself:
“In the end, I find the strength to get up again. This reminds me how strong I am.”
Two women. The same Torah. The same ancient promise.
The covenant holds. Life returns. 💙🕍
CFO2Grow MoreThanACFO

02/05/2026

This Shabbat, three voices converged for me — and they’re saying the same thing across three thousand years.
Rashi on Parshat Emor notices a doubled phrase: “Speak to the priests... and say to them.” His reading: l’hazhir gedolim al haketanim — the adults are obligated to transmit to the children. Not passively. Actively. Intentionally.
Scott Galloway, in Notes on Being a Man, presents a finding that stops you cold: the single greatest predictor of a boy coming off the tracks is losing a male role model through death, divorce, or abandonment. Boys become more likely to be incarcerated than to graduate. Girls maintain consistent outcomes in single-parent homes. The data is stark. The intervention that saved Galloway himself? His mother was intentional about finding men to show up for him after his father left at nine.
And then there is Edith Eger z”l, who passed away this week at 98.
She survived Auschwitz at sixteen. She rebuilt. She spent decades as a therapist helping others escape the prisons inside their own minds. And when her son was born with cerebral palsy, a doctor told her something she never forgot: “Your son will be whatever you make of him. Push him to the level of his potential.”
Three voices. One message.
The chain of transmission — of values, of resilience, of identity — does not maintain itself. The Torah mandated it. The data confirms it. Edith Eger lived it.
Who are you showing up for?
Shabbat Shalom.

28/04/2026

THE SHOE WARS JUST ENTERED A NEW ERA ⚡
On Sunday, Sabastian Sawe ran 1:59:30 — the first official sub-two-hour marathon in history. Sawe, second-placed Kejelcha, and women’s world record-breaker Tigist Assefa all crossed the line in the same shoe — the Adidas Adizero Adios Pro Evo 3. One brand. One morning. Sporting history.
But this story starts with Nike.
Nike launched its “Breaking2” moonshot in 2016 — the spark that ignited the entire carbon-fibre supershoe revolution. Kipchoge got there first in 2019. Didn’t count. Adidas played the long game and won the moment.
Then Kipchoge posted this:
“Today is a historical day. Seeing two athletes break the magical 2-hour barrier is proof that we are just at the beginning of what is possible when talent, progress, and unwavering belief in human potential come together.”
Nike’s reply? “The clock has been reset. There is no finish line.”

The business lesson:
One company defined the category. One proved the belief. One won the day.
None of them are done.
First-mover advantage is real. Sustainable advantage goes to those who build better — not just faster.

27/04/2026

1:59:30. 🏃🇰🇪
Sabastian Sawe just ran the first sub-2-hour marathon in competitive history.
And he ran the second half faster than the first. Closed it in 59:01 — quicker than the American half-marathon record. On tired legs. In mile 26.
At the finish line, he said: “What comes for me today is not for me alone but all of us in London.”
That’s the generosity of a great champion. He knew what he’d just given the world.
Paula Radcliffe, watching on BBC: “The goalposts have literally just moved for marathon running.”
Before the race, one reporter asked Sawe whether he believed he could go sub-2.
His answer: “Yes.”
One word. Full stop.
Preparation so deep it becomes quiet certainty. No noise. Just work — and then results.
Whatever your marathon is right now: do the work, believe the answer, cross the line.
MoreThanACFO

25/04/2026

📖 Stayed up late this week to finish Theo of Golden by Allen Levi. Worth every lost minute of sleep.
An 86-year-old man. A café with 92 hand-drawn portraits of strangers. A quiet, anonymous mission to return every portrait to the person it belongs to — asking nothing back but their story.
This week’s parsha: Kedoshim tihyu — be holy.
Not in a sanctuary. In the street. In the way you see people. In the way you choose, as Levi puts it, between bitter and wise.
“Sadness can make us bitter or wise. We get to choose.”
That’s Acharei Mot into Kedoshim in one sentence.
And Theo’s credo — which I haven’t stopped thinking about:
“Do good, bestow kindness, strive for beauty, seek and find the river that leads to life everlasting, and draw from the fountain that never runs dry.”
Read this book. Shabbat Shalom. 🕯️

22/04/2026

After 15 years, Tim Cook passes the baton. 🍎
Apple just announced that John Ternus will become CEO on 1 September 2026, with Tim Cook moving to Executive Chairman.
This isn’t just a leadership change — it’s a masterclass in succession planning.
What Tim Cook taught us: ✅ Operational excellence IS a competitive advantage ✅ Values aren’t a soft concept — they’re a strategic asset ✅ You can scale a $4 trillion company without losing its soul ✅ The best leaders build the next leader before they need one
And now, John Ternus.
25 years at Apple. The architect behind the iPhone, iPad, Mac, AirPods and Apple Watch. A builder through and through.
Here’s what Tim Cook said about him:
“John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future.”
That’s not a job description. That’s a character endorsement.
Ternus is a rare bridge — someone who worked under Steve Jobs and was mentored by Tim Cook. He carries the design obsession of one era and the operational discipline of another.
Apple didn’t just pick a CEO. They picked a custodian of two legacies.
The best transitions aren’t surprises. They’re the result of years of culture-building, trust, and intentional leadership development.
Apple just showed the world how it’s done. 👏
What’s your take — is a technical founder-type CEO what Apple needs right now? 👇
Innovation BoardRoom CFO2Grow MorethanaCFO

20/04/2026

Justin Bieber. 125,000 people. A laptop. And “Baby” playing on YouTube.
No pyrotechnics. No backup dancers. Just radical vulnerability.
Half the internet called it underwhelming. The data told a different story — 77 million streams in a single day.
Business coach Steph Gorton () nailed it:
“When everyone zigs → you zag. The contrast IS the strategy.”
Here’s the business lesson 👇
Build before you show up. Two albums. Four Grammy nods. He earned the stage.
Play to your audience, not the critics. They wanted spectacle. His fans wanted him. He chose his fans.
Authenticity converts. Stripped back. Vulnerable. Apple Music up 80% overnight.
Own your value. He negotiated his own $10M Coachella deal. No agent. His terms.
Your story is your edge. He didn’t hide from the journey. He made it the show.
The zig/zag in your business?
→ Everyone automating sales. Pick up the phone. → Everyone using AI to write. Share your real voice. → Everyone sending generic emails. Tell your actual story.
Bieber didn’t try to outdo anyone. He just showed up as himself.
That’s not a concert strategy. That’s a business strategy.
💬 Where are you zigging when you should be zagging?
(Hat tip — go follow her)
MoreThanACFO

19/04/2026

I love good coffee. ☕
This Shabbat, four stories collided — and they all pointed to the same truth.
Story 1: A baker named Matthew watched mourners lining up outside a funeral home on a freezing December night. He couldn’t take away the grief.
All he could do was make coffee. So he made coffee. 🫶
Years later, a mother who had buried her sixteen-year-old son tracked him down to say thank you.
Story 2: Sahil Bloom’s Black Coffee Theory — focus on what you don’t want, and the universe delivers exactly that. Your thoughts are your order. Choose them wisely. ☕➡️🎯
Story 3: This week — Rory McIlroy won back-to-back Masters titles. 🏆⛳
Down multiple shots in the final round. Instead of crumbling:
“Process over prize. Process over prize. Process over prize.”
Story 4: In northern Israel, a man named Chaim ran a small falafel stand. 🧆
Any soldier in uniform eats for free.
Thousands passed through. The generosity became financial collapse — debt, on the verge of shutdown.
Then one Friday, a reserve unit heard what happened. Dozens of soldiers showed up — not to receive, but to give. Within hours, the stand was sold out.
In the tip jar: tens of thousands of shekels and a note:
“You fed us before battle. Now it’s our turn. With love, the company.” 💙
He sat down and wept.

This week’s parsha teaches the same lesson.
The path back from brokenness isn’t one grand gesture. It’s small steps. Pure process.
“Small things become big things.” — Sahil Bloom
Matthew couldn’t reverse grief. Rory couldn’t undo a collapsed round. Chaim couldn’t stop a war.
But each did the next right thing.
☕ The next coffee. ⛳ The next shot. 🧆 The next falafel.
And the circle closed every time.
Chesed begets chesed. Kindness generates kindness.
You probably can’t fix everything.
But you can do the next right thing.
And sometimes, that’s everything.

11/04/2026

We cannot choose a life free of hurt. But we can choose to be free.
That line is from Dr. Edith Eger — psychologist, author, Auschwitz survivor. “We cannot choose to have a life free of hurt. But we can choose to be free, to escape the past, no matter what befalls us, and to embrace the possible.”
It stopped me this week alongside Parshat Shemini.
At the peak of the Mishkan’s (Temple) inauguration — eight days of preparation, the nation watching — Aaron’s sons are consumed by fire. In the most devastating moment of his life, Aaron’s response is three words:
Vayidom Aharon. Aaron was silent.
Not broken. Not absent. Forged.
Rabbi Alex Israel writes that some tests measure you. Others change you. You enter one person. You emerge another.
Shemini is the second kind of test.
Aaron couldn’t undo what happened. He couldn’t choose a life free of this hurt. But he made the only choice available — not to be imprisoned by it. To continue. To embrace what was still possible.
Carole King asked the question Aaron sat with in that silence: “I have often asked myself the reason for the sadness in a world where tears are just a lullaby.”
No clean answer. There never is.
Malala Yousafzai, in her 2025 memoir Finding My Way, points toward what comes next: “The river may rise and carry you away... Let go. Trust the water to hold you, trust yourself to float.”
Three voices. One truth.
The test doesn’t measure who you are. It forges who you’ll become.
Whatever river is rising in your life right now — you cannot choose to avoid the hurt. But you can choose what you do with it.
Trust the water.

04/04/2026

The self is not only what it gives. But what it keeps. 🌅
Charlotte Ree moved home to care for her mother through breast cancer treatment. Her days were consumed by medication schedules, hospital appointments, and the emotional labour of holding everything together.
Like so many carers — like so many of us — she stole her personal time late at night. Exhausted. Running on empty.
So she flipped it. 5am. Silent and still. A pilates class. Cold hands around a coffee. A few lines in a journal. Not to optimise. Just to begin the day as herself — before anyone else’s needs arrived.
“Before the day begins negotiating for your attention.”
That line hit me differently this week. 📖
Because this Shabbat during Pesach, three ancient texts say the same thing:
🔹 Moshe stands on a rock before revelation comes — not doing, just present 🔹 Yechezkel stands in a valley of dry bones before national resurrection begins — still, waiting, in the dark 🔹 Shir HaShirim opens not with action, but with longing — presence before transaction
Pesach is the festival of freedom. But we usually think of freedom as freedom from — from Egypt, from Pharaoh, from slavery.
The deeper freedom is freedom for. For presence. For selfhood. For the capacity to wait for something holy to pass before the noise begins.
What’s your thirty minutes this Pesach? 🕯️
Shabbat Shalom and Chag Pesach Sameach 🫓
JewishWisdom Shabbat Mindfulness MorethanaCFO CFO2Grow

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