20/04/2026
It’s Month 2 of a 3-month project.
The team feels busy, the energy is high . . .
But then a key stakeholder says, "Wait, this isn't quite what I had in mind."
That single sentence can derail everything.
Morale plummets. Weeks of work go down the drain. We've all felt that sinking feeling.
The root cause isn't a lack of effort. It's a lack of alignment from Day 1.
The most productive teams we’ve ever worked with are almost religious about their kickoff process.
Before anyone writes a line of code or builds a single slide, they lock in the answers to these questions:
1️⃣ Can we all state the core problem we're solving in one clear sentence? (If not, you're not ready).
2️⃣ What does success look like? Let's paint a picture of the finish line so everyone is running towards the same one.
3️⃣ What are the 3-5 specific, non-negotiable things that must be true for this project to be considered complete?
This isn't bureaucracy. It's the ultimate project accelerator.
What’s the one question you’ve learned to always ask before a project kicks off?
Alexium
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