SquashedPeas

SquashedPeas sQUASHEDpEAS

12/12/2025

$20. This weekend. 📲

11/12/2025

This weekend only. . 📲

Emotional branding aka storytelling always starts with facts and information. Communicating to a customers needs and fee...
17/05/2022

Emotional branding aka storytelling always starts with facts and information. Communicating to a customers needs and feelings via building a narrative takes time. Done right = FEELING the by product is the sales… we are all wired for connection.

Who would have thought? Soup and Jatz?! Friday night dinner sorted 👊
28/04/2022

Who would have thought? Soup and Jatz?! Friday night dinner sorted 👊

21/04/2022

So clever with
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On King's Day in 2017, McDonald's in Amsterdam paid King Willem a special tribute by flipping its golden arches. The logo change earned McDonald's 30 minutes of live broadcast on national TV, 3.5 million viewers and a Facebook post from the King himself. It's a brilliant example of how spontaneity can enable the perfect PR opportunity.

King Willem | ’s | Amsterdam | 2017

🥉 1 Bronze Lion
🎗️ 1 Shortlisted

Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com

15/04/2022

❤️ with
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Sometimes it’s not the story we tell, but how we tell it. This is your moment to drive progress through creativity. Make it count. ⠀
⠀
The deadline for submissions to is tomorrow, 14th April, enter via the link in our bio.

: You Can’t Stop Us | Portland | 2021

Brilliant 👏
22/03/2022

Brilliant 👏

1988 the FIN Review published ‘It's hard to grow a liquid wine grape’, in 33 years not much has changed (except the numb...
14/12/2021

1988 the FIN Review published ‘It's hard to grow a liquid wine grape’, in 33 years not much has changed (except the number of Aussie wineries). Hopefully the year ahead will see the small guys remembering individuality in marketing holds the key to survival… (and they will call me!) 🍷🍇

*Flasback* B2B Branding. Most food manufacturers focus on sales initiatives to land B2B clients rather than marketing st...
14/09/2021

*Flasback* B2B Branding. Most food manufacturers focus on sales initiatives to land B2B clients rather than marketing strategies like branding. Branding ties it all together, generating more business from B2B customers

Loving this soup packaging design. So sick of the usual closeup of ingredients on tubs and cans. This design technique ...
13/09/2021

Loving this soup packaging design. So sick of the usual closeup of ingredients on tubs and cans. This design technique suggests the ingredients are gigantic in scale. Clever use of colour as well.

I’ve been fortunate enough to plan and art direct many different types of photoshoots over the years. Due to stupid Covi...
16/11/2020

I’ve been fortunate enough to plan and art direct many different types of photoshoots over the years. Due to stupid Covid, 2020 has only allowed 1 photo shoot in person, remote shoots just don’t cut it!
If I knew it was my one and only for the year what would I have done differently? Nothing! It was a successful blast, I crave to do it again! I love photo shoot days. The energy, the pressure, the instant results... oh I miss it! What made (makes) it (and any shoot) successful?
1. DECISION by committee rarely gets results. Make sure that final say is reflecting the needs of the client and product requirements.
2. SETUP a process for remote client buy in, keeping them out of the hustle of the studio. This gives them the ability to give final signoff and see how things are progressing, but also forces them to provide their opinions quickly and simply.
3. KNOW the product and shot application it will make you a stronger decision-maker. A photo shoot, is very fast paced and you need to make a lot of decisions on the fly. Coming prepared helps skip the need to ‘try different things’. If time allows, going ‘freestyle’ for those different angles / props / lighting approaches may be attempted, but after you get the shot.
4. PLAN your shots. Have an assembly line of shots being prepped while others are being photographed so there’s no downtime or waiting.
5. TEAM. Have a photographer and stylist you trust and work well with.
6. Value TIME. Lean on your photographer when in doubt about what should be saved for post-production versus handled on the shoot.
7. MOCK-UP artwork in real time. Have a few layouts ready to go so you can test how the images will work in context.
8. ENERGY. It can be exhausting. Rely on each other to keep things rolling.

Business branding today. Shirts & Car decals. In Melb and need a Plumber? Call Luke & Lisa 👊❤️ (need signage or anythin...
13/11/2020

Business branding today. Shirts & Car decals. In Melb and need a Plumber? Call Luke & Lisa 👊❤️ (need signage or anything to display / promote your business? Call me! 😘)

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