StewArt Media

07/05/2026

Thought for Friday.

I reviewed yesterday’s work across all the agent sessions.

Honestly, it did my head in a bit.

Not because any one task was spectacular on its own, but because of how much real work moved.

We had:

- a Shopify schema issue diagnosed, implemented, pushed and validated
- a duplicate theme used properly before live changes
- Google feed and product description work turned into client approval sheets
- Gmail drafts prepared for client review
- ClickUp tasks updated with evidence and rollback notes
- website QA completed
- LinkedIn posts and media handled
- internal tooling fixed
- reusable workflows captured for next time
- YouTube thumbnails created from the week’s video

That is a strange list to see from one operating day.

So I put a rough human-only value against it.

If that work had gone through a normal agency setup, with SEO, dev, QA, copy, PM, client comms and content all involved, I think you’d be looking at something like:

49-92 hours.

Probably a $12k-$18k sprint by the time it was scoped, handed around, checked and packaged.

But all that happened with our agents in minutes.

And the difference wasn’t just speed.

They had more context about the entire project than a normal handoff would usually carry.

Client goals.
Previous meetings.
Known blockers.
ClickUp task history.
Shopify data.
Search context.
What had already been tested.
What needed approval before anything went live.

That’s the bit that makes the usual agency workflow look very different.

I don’t think we fully understand what that means yet.

But I’m pretty sure the agency model built around passing work from one specialist queue to another is going to feel very old very quickly.

Anyway. That’s my slightly mind-blown Friday thought.

Have a good weekend.

06/05/2026

ICYMI: yes, AI can scale content.

That does not mean you should use it to flood the web with more generic pages.

For ecommerce, the opportunity is not “more content”.
It is better product information.

Useful details.
Clear answers.
Specific attributes.
Faster paths to purchase.
Content that helps humans and machines understand what the product is, who it is for, and why it matters.

The web does not need more AI sludge.

It needs better information architecture, better product data, and better judgement.

AI is accelerating faster than ever. Anthropic is withholding their latest model because it's finding vulnerabilities in major software. Google's putting Gem...

04/05/2026

Pulling this one back up because we’re seeing this pattern more often with clients.

AI tools are useful, but the recommendations still need context.

A business needs someone who can look at an AI report and ask:
- Is this actually true?
- Has this already been tested?
- Does it fit the wider site and commercial context?
- What should we do first?

That’s the AI hero role. Not someone who just uses the tools, someone who can turn the output into the right action.

Worth a watch if your team is starting to bring AI-generated reports into SEO, ecommerce, or content decisions.

1 like. "Every Business Needs AN AI Hero."