Sassy Marketing & Communications

23/10/2025

When unforeseen circumstances creates cost pressure, the instinct is to slash. But the smarter move is to refocus on your business plan, refocus resources to protect what matters (your brains trust, your culture) and don’t get distracted by forgetting that you do have a plan! Don’t derail your business plan in a panic. It’s about finding sustainable savings that strengthen operations and unlock future potential—not just trimming for today. Explore how we help Disability Service Providers like you reduce costs without reducing impact since 2014:

Happy to discuss what you are hoping to plan for yourself. You might want to discuss how to become a sole trader, or how to find new clients. Either way, this session is free and you can make the most of it.

13/06/2025

We’re proud to share another client who’s bringing quality work to the South Australian community. If you or anyone you care about need a fabulous OT for a functional assessment, child or adult, please give Katrina at Bridging Potentials a call. Plans are being slashed, and quality reports are more important than ever.

🌟 Unlock Your Child’s Full Potential with Occupational Therapy! 🌟

At Bridging Potentials, we believe every child deserves the opportunity to flourish in their own unique way. Our Occupational Therapy services are tailored to support kids in developing the everyday skills they need to grow in confidence and independence.

Occupational therapy can help children with developmental delays, autism, sensory processing challenges, or learning difficulties to better navigate daily life — both at home and in the classroom.

Through fun, play-based sessions, our passionate therapists work closely with families to unlock each child’s full potential.

👩‍⚕️ Our licensed therapists work closely with families to create a nurturing environment that brings out the best in every child. Let’s bridge the gap between potential and progress—together!

📍 Based in Adelaide, South Australia, we’re here to support your child’s journey with compassion, care, and expert guidance.

23/03/2025

I’ve spent the last few weeks working with an amazing team of people who figured out they need to change in order to grow their business. Figuring out how to move away from selling your services and becoming a true provider that connects with their ideal clients takes planning, and commitment to the process. But the results are engagement! With their staff, their clients , potential clients and their network of partners they have been trying to build real reciprocal relationships with for ages.

I’ve worked for a decade to get providers to understand why simply spraying and praying your services in ad after ad simply doesn’t work! To see it come to life in these brave businesses is an honour and a privilege! 🙏

Thank you Home Care for the opportunity to create something great for our community in South Australia who will benefit greatly from working with your team. What an amazing experience the last few months have been. And what’s to come next will be even greater! Watch this space…

19/01/2025

Posting on socials daily is not a Marketing Strategy. Developing a Sales and Marketing Strategy for your services as a Disability Service Provider requires a targeted approach that emphasises understanding and addressing the needs of individuals with disabilities.

First, it's crucial to conduct thorough market research to identify the specific needs and problems of NDIS participants and their caregivers. Leveraging insights from this research, tailor your messaging to highlight how your offerings enhance independence, accessibility, and quality of life.

Second, engage with potential ideal clients through channels they trust, such as community groups, healthcare professionals, and disability advocacy organisations. Building strong, mutually beneficial relationships through trust and transparency is key, so consider offering free workshops or informational sessions to educate potential business partners and clients about the benefits of your services.

Third, ensure that your digital presence is accessible, providing easy navigation and clear information.

Lastly, stop trying to chase clients and sell your services to them! You have to attract your ideal clients through utilising the above mentioned strategies. That is how you build credibility and trust within the industry and your prospective clients.

19/01/2025

A very important and heartfelt comment for families like us with children who live with disabilities. We have a private group T21 Mum Australia Network - Down Syndrome Parent Support that Joelle Wedd started over 10 years ago. The question was ‘should we share our kids online to educate or not’. I posted the comment below.

The amount of advocacy and divulging of extremely personal and difficult information to get the NDIS to understand our needs are overwhelming and beyond comprehension.

Please take the time to read this. And if anyone from the NDIS sees this, pass it onto every colleague. Do yourself a favour and visit Joelle’s business page Sierra Kids Disability Services, you won’t be sorry.

14/01/2025

As I reflect on my beautiful daughter turning 4 years old, I realise how much she teaches me every day. Lessons that apply on a personal level, but also a professional one.

Recently I’ve had to take stock professionally to make decisions for the future, and I couldn’t help but notice, as I was doing the birthday preparations, that her teachings are some of the most important ones I’ve ever learned.

Firstly, persistence.

My girl never gives up. It might take 3000 times of trying to master a task. It might take (and has taken) up to 3 years to master certain skills. But she never gives up. You only ever fail if you give up trying. Even when it doesn’t always happen in the timeframe you set for yourself. Eventually, through changing the way you approach it, or even being brave enough to ask for help, you’ll get there!!

Secondly, emotional intelligence.

Being tuned in and reading the room is vital! My girl sits back and watches everyone for a while before she engages with her chosen people. If you take a leaf out of her book, you’ll see that she engages with individuals that matches her character, her personality, and therefore her personal values ultimately. This saves a lot of time and energy wasted, and can help you build better quality, long term relationships. If you trust your instincts, you rarely regret it. Don’t let anyone make you doubt your gut. Believe me, it’s not worth it.

Thirdly, and for the sake of this long post, lastly, don’t compromise your own value.

When a situation arises that compromises or conflicts with our value, this can have a significant impact on our well-being, our self-esteem and self-belief. However it can be hard to recognise that this is happening, leaving us feeling confused by our emotions and often doubting ourselves. In my daughter’s world, feeling like she’s forced into something she doesn’t agree with causes complete overwhelm and disregulation which ultimately leads to conflict. Know your true value and stand your ground. Walking away and closing a door most certainly opens another. Believe that!

Thankyou for the lessons my sweet girl. Your value in this life is beyond measure, and I’ll walk through fire to ensure that you grow up believing that.