Sally Cameron Copywriting

15/03/2022

After three years and two babies, I’m thrilled to be back to work and back on the blog! First up, a post covering all things pandemic, the arrival of our second baby, our recent tree change and my plans for work in 2022. 🦠👶🏻🌳🏠📝✨

Hello! How are you? Again, it’s been a long time, no speak blog. What’s been happening? And what’s up next? Let’s catch up. A pandemic The last time I blogged, we were 40 days into lockdown. It felt like a looong time. And I thought we were nearly through it when I wrote hopefully about […...

24/04/2020

Hello, friends! How are you? It’s been a long time between posts but I’m finally back on the blog with an update from day 40 of isolation. Are you feeling all the feelings too? 🙂😭🤔🤪😴🥴 Come on over and let me know.

Hello, friends. How are you? It’s been a long time between posts. Almost 21 months, in fact! When I last wrote I was on the cusp of motherhood, preparing for maternity leave and contemplating the next phase of my business. I got some great advice – the crux of which was ‘forget work for a …

07/09/2018

At the end of today, I’m officially on maternity leave! I always thought pregnancy would go slowly, but my goodness, this time has flown by! It feels quite surreal to be finishing up today and starting the next exciting chapter. Three and a half years ago, I took a huge leap of faith when I started my little business. That faith has been rewarded a million times over, enabling me to work on some wonderful projects with some truly wonderful, inspiring people - and enjoy freedom, flexibility and creative fulfillment I’d previously only dreamt about. Now, it’s enabling me to greet this next chapter on my own terms and return to work when and how I want to too. So, rest assured, in my best Terminator voice: “I’ll be back!” In the meantime, thank you to all my wonderful clients and supporters. And if you need a copywriter while I’m gone, check out the list of awesome ladies I recommend on my Contact page below! xx 🙋🏻‍♀️📝🤗🤱🏻💜

https://sallycameroncopywriting.com.au/contact/

25/07/2018

After a long, hard journey, my husband and I are thrilled to be expecting a little bundle of joy in October! We are over-the-moon excited and a little bit terrified. This will be the biggest life change we’ve ever experienced – and will also mean some big changes for my little business.

Parental leave and then the return to work are looming on the horizon for me as huge unknowns. So, as always, I reached out to my awesome copywriter pals for advice. How does one prepare their business for parental leave? And how on earth do you keep your little person alive and manage your business when you return to work?

After a long, hard journey, my husband and I are thrilled to be expecting a little bundle of joy in October. To be honest, I still can’t quite believe it despite my ever-expanding tummy (or ‘guts’ as hubby has affectionately started calling me!). We are over-the-moon excited and also a little ...

28/05/2018

NEW WEEK, NEW SITE LAUNCH!

Eon Design Architecture + Interiors specialises in architecture and interior design services within the hospitality, food retail and residential sectors. Last week, they launched their new site which has been a long time in the making. Working with Karen and Rob was a blast and their passion for what they do is infectious. Like so many of my clients, they knew what they wanted but found it difficult to articulate. As a copywriter, this means asking the right questions, reading between the lines and – most importantly – trusting your intuition!

These challenging projects are always the most rewarding and the end result speaks for itself. Sublime visuals and considered copy marry seamlessly together to articulate a message that is uniquely Eon Design. Thanks Karen and Rob for trusting me with this project and being such a pleasure to work with!

We specialise in architecture and interior design services within the hospitality, food retail and residential sectors in Melbourne and Adelaide.

05/03/2018

Last week, I made a big mistake.

I decided to punch ‘melbourne copywriter’ into google and take a quick walk around my virtual neighbourhood. And whoa! I ended up with a nasty case of comparison-itis.

Here's what happened next (plus some thoughts on keeping things simple and staying small)...

Last week, I made a big mistake. Since launching in early 2015, my site has hovered around the top spots on Google for competitive key phrases like ‘melbourne copywriter’ with hardly any maintenance on my part. That’s the power of great SEO copy (if I do say so myself)! Google is my main sourc...

01/03/2018

There’s a chill in the air and the leaves are starting to turn, which can only mean one thing - autumn is here! Here are five simple ways to celebrate my favourite season. 🍁🍂😍

They say Christmas is the most wonderful time of year and in the thick of Christmas ham, fairy lights, Mariah Carey’s ‘Merry Christmas’ album on repeat, and ‘Lovely Actually’ on TV almost daily, I tend to agree. Until it gets to this time of year and the leaves colour and fall, crisp air t...

09/02/2018

I’m lucky enough to work with amazing people who are the very best in their field. Faz Fakhiyardi, Owner of Iconic Pictures, is one such person. His incredible wedding films are simply next level! He was such a blast to work with and his new copy now does his exclusively crafted films justice.

Faz said working with me was, “Worth every penny and so much more!” Thanks a bunch, Faz!

Wedding Video Melbourne

23/01/2018

Hey there! I welcomed some new followers on Instagram overnight as a result of ‘The Happy Gardening Life’ sharing a pic of our , so did a little intro to officially say hi which I thought I’d share here too!

This is me, Sally, in a rare moment (15 mins to be precise! 😂) of presentability because of a client Skype call. Rest assured once the call was done, the makeup came straight off, old T-shirt went back on, and all was right with the world! , am I right, Healthy Natty?! 😉

Seriously, I really am happiest at home, either writing my little heart out, head in a book, or fingers in the dirt.

A few other random things about me:
1. After too many years commuting to the city and spending my days in a corporate high rise, I threw myself into the ether of self-employment as a freelance copywriter and haven’t looked back. You can find my home by following the link in my bio.
2. I’ve been married to my darling husband for coming up 4 years ( ⏱😱). We are complete opposites in many ways and yet somehow fit perfectly together. What connects us most is our love of family and the simple things in life. Oh, and motorsport. 🏎😉
3. One of our simple loves is camping and adventure, so naturally we drove from Melbourne to Darwin and back again for our honeymoon. A lazy 10,000+kms in 4 weeks, as you do! Those were some of the BEST days of our lives. Get a glimpse on insta at .
4. My favourite colour is grey. My husband says that’s a totally bland choice; I say sensible and sophisticated. 😉 See: opposites.
5. My mum is my hero and I admire her more than anyone in the world.
6. My sister is my best friend and we can pretty much communicate telepathically (I’m not kidding).
7. Other than home, my favourite places are the Dandenongs, the library, and any open country road.
8. My favourite podcast is Slow Your Home and I’m currently obsessed with all things Esther Perel.
9. One of my favourite quotes is ‘The longer I live, the more beautiful life becomes’ by renowned architect, Frank Lloyd Wright. Last year (the hardest year of my life) really tested this belief, so much so that I deleted the quote from my insta bio in a moment of despair. And yet, slowly, slowly, I’m understanding that it still holds true. For me, the quote speaks to the journey of life opening our eyes to greater insight, compassion, and love. And what better way to open our eyes and grow than travelling all the way to hell and finding our way back to the light?
10. When I’m old and grey, I hope I can say that I was present, grateful, and kind in the little moments that make a life. Most of all, I hope I can say that I was free - and reminded others to be the same. 💫

12/01/2018

First proper day of work for 2018 (because a one-day working week makes a lot of sense! 😉).

In all seriousness though, may your working year be full of exciting exploration, effortless abundance, rewarding relationships, challenges that stretch you in positive ways, and - most importantly - a tonne of fun. That’s what I’m aiming for! 🤓🌺🙏

#2018

30/12/2017

Behind the scenes, 2017 has been the hardest year of my life. It's been a rollercoaster ride of the highest highs and some despairingly-low lows. But... I survived! And on the blog today, I'm sharing the lessons I've learned. Because there's always some salvation in that.

“There is no path to peace. Peace is the path.” – Gandhi +++ Behind the scenes, 2017 has been the hardest year of my life. It’s been a rollercoaster ride of the highest highs and some despairingly-low lows, and now I find myself here in December feeling pretty shell-shocked. Did that really ...

28/11/2017

A potential client commented yesterday on how impressed she was by my prompt communication versus the other copywriters she'd reached out to. With service providers becoming increasingly unreliable (that's definitely been my experience), it's the little things that really do make such a difference - and help you stand out from the crowd.

Read more in this post - an oldie, but a goodie!

In the saturated world of online business, it’s not easy to differentiate yourself. Or, is it? What about good old fashioned customer service?