SVED

28/09/2026

✨Got a question? Ask me anything. I love hearing from you! ✨

24/09/2026

Your wardrobe is one of the most powerful environments you interact with every single day.

It influences what you choose, how easily you get dressed, what you avoid, how you see yourself and how you move through the world.

That’s why SVED looks beyond simply finding better clothes.

SVED's wardrobe sessions bring together personal styling, coaching, wardrobe strategy, style education, decluttering and organising to understand what works, what doesn’t, why, and what you want to change.

Your identity, lifestyle, body, values, routines, goals and lived experience all matter. So do work, family, culture, expectations, budget, health, time and the realities of modern life.

The goal isn’t simply a better wardrobe or great outfits. It’s creating a wardrobe that genuinely supports your everyday life and where you’re heading.

Got a question? Send me a DM!

SVED is an award-winning Australia’s Leading Styling School

04/09/2026

DM to join the waitlist for Wednesdays and Fridays

20/08/2026

Still trying to find my words! I’ve been named the winner of Personal Styling Excellence at the 2026 Australian Style Institute Awards. Sharing some very special feedback from the judging panel here:

SVED founder Anna Svedberg wins Personal Styling Excellence at the 2026 Australian Style Institute Awards for her human-centred approach to styling.

15/08/2026

https://www.facebook.com/share/p/1BgHUi6d6i/

12/08/2026

One more sleep. I’m a finalist for TWO 2026 Australian Style Institute Awards: Personal Styling Excellence and Business Excellence. Read why this recognition means so much to me and SVED:

Melbourne wardrobe consultancy SVED is a 2026 Australian Style Institute Awards finalist for Personal Styling Excellence and Business Excellence.

10/08/2026

Subscribe to my free newsletter via the link in my bio.

This is where you'll find updates, insights and offers that I don't share anywhere else.

Anna x

07/08/2026

Two weeks ago I was named a finalist in the 2026 Australian Style Institute Awards in two categories: PERSONAL STYLING EXCELLENCE & BUSINESS EXCELLENCE.

Huge congratulations to all nominees and finalists

I'm so thrilled to be in the running for these awards. Of course it'd be super cool to win an award, but the why for me runs really deep.

It's wild to be recognised alongside such accomplished talent in the Australian styling industry, particularly in my first year of running SVED.

My approach to personal styling is pretty unconventional, to the point where I sometimes wonder if I should even call myself a stylist. I oscillate wildly between rejecting so much of the fashion industry and being completely drawn to it.

Over the past 18 months I've been living and breathing clothes and building SVED, around so many different, sometimes seemingly disparate, aspects of fashion, culture, identity, meaning and belonging.

When I chose to study personal styling at the Australian Style Institute, I wanted to learn the technical styling "rules" so I could answer specific questions, with every intention of breaking those rules and encouraging clients to do the same.
I got so much more than rules. I learnt a way of guiding clients through styling that has become the backbone of my work.

There are so many stereotypes about what a personal stylist is and does, and the Australian Style Institute turns so much of that on its head. With serious kindness and expertise.

The COOLEST thing about the Personal Styling Excellence Award is that it isn't just about technical styling. It recognises client-centred practice and genuinely transformational client outcomes.

My win is getting texts from clients telling me they're loving themselves fully sick after we work together. Or that they've been trying something new. Listening to the little voice inside their head again.

The winners will be announced next Thursday night.

05/05/2026

SVED

Will you do my whole house?

Watch this space...