04/09/2026
You can have a great strategy and still struggle to make it happen.
The goals are clear.
The priorities are agreed.
Everyone knows where the organisation wants to go.
But then delivery begins.
Decisions take longer than expected. Priorities compete. Teams become stretched. Dependencies emerge that nobody accounted for.
It can look like the strategy is failing.
But the problem may sit somewhere else entirely.
Knowing where you want to go doesn't mean the organisation is equipped to get there.
Ex*****on depends on what sits beneath the strategy — the capability, governance, decision-making and ways of working that turn intent into action.
When those aren't aligned, even a strong strategy can stall.
🎙️ This is one of the ideas explored in Fatimah Abbouchi's recent conversation on strategy, ex*****on and organisational capability.
Listen via the link in the first comment.
Where do you see the biggest gap between strategy and ex*****on?
*****onMatters *****on