SOLD by Social

SOLD by Social Social media marketing, consultancy, management and strategy. www.soldbysocial.com.au

Social media is increasingly playing a massive role in educating and warning communities during emergencies.
28/05/2018

Social media is increasingly playing a massive role in educating and warning communities during emergencies.

PM speaks to Dr Trent Penman, a research leader with the Bushfire and Natural Hazards Co-operative Research Centre and a lecturer in Bushfire behaviour and management at the University of Melbourne.

Don't be fooled by an 'influencer' that is only influencing a pack of robots!Use these free tools to find the truth.
26/05/2018

Don't be fooled by an 'influencer' that is only influencing a pack of robots!

Use these free tools to find the truth.

Can you tell if an influencer has fake followers or fans? Learn how to tell the difference between the real deal and the overinflated egos with our expert tips and tools to analyse your potential influencer partners. After reading you will be able to measure your influencers influence like a pro!

Looking for a contest to create a buzz on your social channels?Contests and sweepstakes on social media are excellent wa...
24/05/2018

Looking for a contest to create a buzz on your social channels?

Contests and sweepstakes on social media are excellent ways to increase online engagement, grow email lists, and reach more people, often with just the costs of monitoring the contest and prizes.

Contests and sweepstakes on social media are excellent ways to increase online engagement, grow email lists, and reach more people, often with just the costs of monitoring the contest and prizes. The formats can vary — contests usually require some sort of action on the entrants’ part, like subm...

Predictably, Facebook is No.1
03/09/2015

Predictably, Facebook is No.1

We have heard everything about Facebook. It is on the decline, users are leaving the platform, especially youngsters.... Some people thought Facebook could not survive the new era of social media platforms such as Snapchat, Instagram or Tumblr for example. But the truth is very different: Facebook i…

This is great advice!
01/09/2015

This is great advice!

You can’t get great digital marketing results if you’re always try to do EVERYTHING. To be effective in digital marketing you have to BE PICKY about which things you do.

Looking for ways to increase your visibility or productivity?Here it is!
29/08/2015

Looking for ways to increase your visibility or productivity?

Here it is!

Looking to simplify your social media marketing? This article offers the best tips and tools shared on the Social Media Marketing podcast so far this year.

60% of small businesses reported no return on investment for their social media marketing. So what are the other 40% doi...
28/08/2015

60% of small businesses reported no return on investment for their social media marketing.

So what are the other 40% doing differently?

A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60…

Neither LinkedIn or Twitter experienced “any significant increase in usage between September 2014 and April 2015"
27/08/2015

Neither LinkedIn or Twitter experienced “any significant increase in usage between September 2014 and April 2015"

New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, is now starting to slow.

Nail your Instagram posts with this handy Infographic.
23/08/2015

Nail your Instagram posts with this handy Infographic.

What goes into the perfect Instagram post? Calls to action, direct questions, and hashtags, to name a few.

Are you a LOL or a hahah?
22/08/2015

Are you a LOL or a hahah?

Do you "LOL" to reveal your jovial side to the online masses? Or do you "HA HA" to extol your peers' social smack-talk?

For what it's worth, I liked Google+ even though I didn't use it as often as the others.
20/08/2015

For what it's worth, I liked Google+ even though I didn't use it as often as the others.

Create a social network or risk everything. That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief arch...

The information Facebook is gathering about you is going to start playing an even bigger role in your life.
19/08/2015

The information Facebook is gathering about you is going to start playing an even bigger role in your life.

Facebook's latest patent suggests lenders could approve or deny loans based on a user's social connections.

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