Michelle Curtis - Retail Lifesavers

Michelle Curtis - Retail Lifesavers Helping Independent Retailers grow sales, cash flow, and profit by uncovering quick wins to take your business where you want it to be.

WHAT I DO: I help Independent Retailers grow sales, achieve positive cash flow and profit to uncover the quickest path to results

y YOUR brand's equity. WHAT MAKES ME UNIQUE: What sets me apart is my industry upbringing and extensive retail experience, ranging from a 1-store operator to managing multi-sites and collaborating with national and international brands. This deep connection to the industry inspired my development of the 'Cash Finder Quick Wins Program,' a methodology I developed through my own learning constantly testing, measuring and correcting, from brand to brand to increase stores results. MY STORY: Having spent 20 years as a senior manager in retail and running my own business as a Coach and Consultant for clients such as Julex Nails, Ross Caia, and Glen Waverley Shopping Centre, I take a training approach to coach owners and I am passionate about the importance of developing retail owners as leaders and managers that have freedom of choice. To have a profitable business to make a lifestyle choice or they can sell or scale their business. WHAT OTHERS SAY
“When I hired Michelle, we were in trouble. We had taken back licensee stores in Australia as well as company-owned stores, we had a culture issue, stock issues, a lack of operational consistency, and we were in the red. Hiring Michelle was one of the best decisions and investments we made. She had a very systematic approach, while motivating, and cultivating our culture, steering the ship around while ripping off the Band-Aid at the same time.” MD - Hugo Boss

HOW IT WORKS:
Retail Owners: I have a 3-month program and personalised 1:1 coaching

Retailers, level up your ever upselling skills.Let's change that with proven strategies.First, know your customers well....
01/08/2024

Retailers, level up your ever upselling skills.

Let's change that with proven strategies.

First, know your customers well.

Use data to understand their preferences.

Offer personalized add-ons based on past purchases.

This builds trust and shows you care about their needs.

Train your staff to upsell effectively.

Teach them to listen actively and offer relevant products.

Confidence and knowledge make a big difference.

Consider bundling products to add value.

Create irresistible package deals that benefit your customers.

Highlight how these bundles solve their problems.

Don't forget to use visual merchandising.

Showcase complementary products together.

Make it easy for customers to see the benefits.

Utilize technology for seamless upselling.

Incorporate AI and machine learning for personalized offers.

This modern approach can boost your sales significantly.

Remember, upselling should never feel pushy.

Focus on enhancing the customer experience.

Satisfied customers are more likely to return.

Finally, measure your success.

Track your upselling efforts and adjust strategies as needed.

Continuous improvement is key to staying ahead.

Start transforming your upselling approach today.

Empower your team with these insights.

Watch your sales soar and customer satisfaction rise.

Implement these tips today.

We’ve all been there—staring at a blank screen, feeling stuck with lots of goals and to-do lists.It can seem like you’re...
26/07/2024

We’ve all been there—staring at a blank screen, feeling stuck with lots of goals and to-do lists.

It can seem like you’re not getting anywhere.

But here’s the thing: frustration is normal.

As a consultant, I've learned that these frustrating moments can help you grow if you handle them right.

Embracing the struggle is key because it means you’re pushing yourself and stepping out of your comfort zone.

This isn’t failing; it’s growing.

Sometimes, you need to take a step back and rethink your goals.

Are they realistic?

Do they match your long-term plans?

Even small changes can make a big difference.

Don’t try to handle it all alone.

Getting advice and support from mentors, colleagues, or a business consultant can give you new ideas and solutions.

Also, celebrate the small wins.

Progress isn’t always a straight line, and these little victories lead to bigger successes.

Remember, success doesn’t happen overnight.

It’s the result of hard work, learning, and adapting.

Stay persistent and keep going, even when it’s tough.

Every entrepreneur and business leader faces frustration.

It’s part of the process.

Use it to push yourself forward.

Your breakthrough could be just around the corner.

Stay strong and keep moving forward! 💪

25/07/2024

5 tips for cultivating an exceptional team culture.

Building a thriving team culture is about creating an environment where everyone thrives.

𝐋𝐞𝐚𝐝 𝐛𝐲 𝐄𝐱𝐚𝐦𝐩𝐥𝐞:
Actions speak louder than words.

Show your team what you value through your own behaviours.

𝐅𝐨𝐬𝐭𝐞𝐫 𝐎𝐩𝐞𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧:

Encourage transparent dialogue where everyone feels heard and valued.

𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲:

Different perspectives fuel innovation.

Celebrate and leverage your team's unique strengths.

𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐬𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:

Acknowledge both big wins and small victories to boost morale and foster positivity.

𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐆𝐫𝐨𝐰𝐭𝐡:

Support continuous learning and development to empower your team and drive business success.

Cultivating an exceptional team culture takes commitment, but the rewards—increase morale, productivity, and staff retention—are invaluable.

What's your top strategy for nurturing a thriving team culture?

𝙒𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙙𝙤 𝙩𝙤 𝙘𝙡𝙚𝙖𝙧 𝙮𝙤𝙪𝙧 𝙢𝙞𝙣𝙙? 🧘🏼‍♀️Ever feel like your mind is a whirlwindMaking it impossible to relax or focus?We...
24/07/2024

𝙒𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙙𝙤 𝙩𝙤 𝙘𝙡𝙚𝙖𝙧 𝙮𝙤𝙪𝙧 𝙢𝙞𝙣𝙙? 🧘🏼‍♀️

Ever feel like your mind is a whirlwind

Making it impossible to relax or focus?

We all have those moments

The key is finding what clears your mind amidst the chaos

Maybe it's a walk in nature

Hitting the gym for an intense workout

Or diving into the serene depths of the ocean

These activities aren't just distractions

They're pathways to clarity

When your mind is freed from constant rumination

Solutions to your challenges often emerge effortlessly

Personally, I find solace in walks, gratitude practices

And occasionally unwinding with a glass of wine

If near water, a swim would be my go-to

These moments ground me

Allowing space to plan and envision my goals clearly

It's amazing how stepping away from the problem can pave the way for its resolution

What's your mind-clearing ritual? 🤯

What is the distinction between a boss and a leader?The difference can make or break your experience.Let's break it down...
19/07/2024

What is the distinction between a boss and a leader?

The difference can make or break your experience.

Let's break it down!

A Boss tends to tell you what to do without much explanation.

They're focused on results and often micromanage to make sure things go their way.

They might criticise more than they praise, and it can feel like they're just giving orders without really listening.

A Leader on the other hand, is all about inspiration and growth.

They empower you to take ownership and make decisions.

They're like a coach, giving you feedback and celebrating your wins.

Leaders collaborate with you instead of just dictating, valuing your ideas and trusting you to do your best work.

In today's fast-paced world, having a leader who supports your growth and trusts your abilities can make a huge difference.

It's not just about getting things done—

It is about feeling valued and motivated in what you do.

Think of a time you had a boss, what did you do differently when you became a leader?

Share your thoughts with us.

In today’s evolving business landscape, consumer behaviour has shifted due to the pandemic, technology and generational ...
19/07/2024

In today’s evolving business landscape, consumer behaviour has shifted due to the pandemic, technology and generational changes.

Customers crave even demand in-store experiences from the brands they trust.

Customer more than ever speak up from behind their device offering reviews of your brand and their experience of your brand for others customers to read and make decisions about your brand before they shop with you.

Here’s why this matters:

⭐️ Not acceptable: Bad service at any level—poor, terrible, or subpar—is simply unacceptable.

⭐️⭐️ Average: Commodity and minimum standards—the baseline.

⭐️⭐️⭐️ Good: Customers find your service “satisfactory.”

⭐️⭐️⭐️⭐️ World Class: Beyond satisfactory—your company is great, creating value.

⭐️⭐️⭐️⭐️⭐️ Exceptional: You set the industry benchmark. Others aspire to your level of service.

Q: When stepping into an in-store shopping experience, what differentiates you as a business? 🛍️

A: It’s the sensory journey: the touch, smell, and vibe of the store. Expert brand ambassadors connect features and benefits to customer desires. Take control—it’s your opportunity! 💫

Strategies for Thriving in Uncertain TimesHave you ever felt like your business is in quicksand?The marketplace is hurti...
10/07/2024

Strategies for Thriving in Uncertain Times

Have you ever felt like your business is in quicksand?

The marketplace is hurting with businesses foreclosures higher than in the pandemic

Forced closures, rent increases, cost of goods, cost of living, plummeting sales—feeling disempowered by the current landscape?

If your business was struggling before, now more than ever you need a clear strategy and plan

To navigate the marketplace and the tighten of customer spend

You must pivot

Or you risk becoming a statistic

👉🏼 You need to be clear of the problem you solve for your customer

👉🏼 You need to market you know how to solve this problem

👉🏼 You need to tell your customers how their life will be better when it is solved

In most cases this will not happen overnight

If done well and consistently you'll see result between 30 - 90 days

You will need to test, measure and correct

To get the right ingredients for your business

Validating this new approach remains crucial amidst ongoing uncertainties

You are not failing if you cannot do this by yourself, thats why more than ever we invest in coaches to up-level our skills to navigate uncertainty and grow into the best leader for our business, teams and family.

Let's work together to develop a clear strategy that addresses your customers' needs and elevates your business. Reach out today and let's start this journey towards success! 🚀

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗙𝗿𝗼𝗺 𝗔 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 - 𝟯𝟱𝘆𝗿𝘀I’ve seen a lot in my 35yrs as a retailerThe first decade in the Cosmetic & Fra...
10/07/2024

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗙𝗿𝗼𝗺 𝗔 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 - 𝟯𝟱𝘆𝗿𝘀

I’ve seen a lot in my 35yrs as a retailer

The first decade in the Cosmetic & Fragrance industry

The industry was a machine there was so much to learn

I changed categories to luxury leather goods

Ironically I was exposed to a lot of what not to do

Which is where I learned the most

It was the first time I was exposed to a brand not getting its heritage

Not leveraging its 3 generations of loyal customers

With a close eye on a competitor

That wasn't our competitor at all

It was an apples and banana comparison

Both are yummy but very different

Meanwhile not being focused on our real competition A serious leather goods brand was acquired by a National player

And the game changed now we had real competition

Over the next 2yrs, the brand was massively impacted by the competitor

It impacted sales, profit, staff turnover, productivity, and the brand itself

The brand was officially lost

If only I knew then what I know now

BUT

This was the first time I started to get what I now call

The 5 Fundamental Key Pillars of Retailing

Over the years being exposed to many more situations like this one

I designed a process and these are fundamental lessons I learned

1️⃣ Must have Brand Clarity
2️⃣ You need to know who your Ideal Customer is
3️⃣ Need a clear Product | Service Offering
4️⃣ Designed Customer Experiences
5️⃣ Clear Plan and Strategy

What Does This Mean For You?🪴

💥 Growing Sales
💥 Gain Control Of Your Time
💥 Total Brand Clarity
💥 More Ideal Customers With Increased Spend
💥 Business Certainty

📞 Let’s connect and explore how these principles can transform your business
or message me for more insights!

Retail Is a Tough GameOver the years, I’ve worked with many top brands to fix poor performance.One of my first projects ...
08/07/2024

Retail Is a Tough Game

Over the years,

I’ve worked with many top brands to fix poor performance.

One of my first projects was with a well-known Australian brand that was really struggling.

When I started, I quickly realised my initial approach wouldn’t work in the long run.

It would just lead to the same issues coming back.

We couldn’t afford the time and sales losses that came with this cycle.

The problems were deep and across all divisions, with an added cultural disconnect.

We weren’t designing for our end-use customers, and our brand lacked clarity.

Our in-store experience didn’t match what our ideal customer wanted, and we had no solid strategy to fix things.

Fast forward 20 years, and many retail owners still face the same challenges today:

Lack of brand clarity
Unclear target customer
Unclear product or service offering
Inconsistent customer experiences
No plan or strategy for success

Bottom line: Retail is a tough game.

Even the most experienced retailers can lose their way.

They might not see the problem or the solution, often because they’re too close to the issue.

After 35 years in corporate retail, I reached a breaking point.I worked with some of the biggest global brands, helping ...
04/07/2024

After 35 years in corporate retail, I reached a breaking point.

I worked with some of the biggest global brands,

helping them dominate the Australian market,

but it lost its charm.

Constant battles with owners who didn’t understand the Australian and NZ markets and didn’t value our customers took their toll.

So, I made it my mission to help local retailers outperform global brands and give their owners the lifestyle they dreamed of.

Retail is a tough game, and we see many owners facing the same challenges:

❌ Sales
❌ Cash Flow
❌ Staff
❌ Marketing

This often translates to:

No CASH, No TIME, No LIFE, and NO CERTAINTY.

Does this sound like you?

You're stuck on the sales, cash flow and profit roller coaster

You want to turn your existing products, stock, and services into cash and gain certainty

You want to transform your customer network into super-hungry loyal ambassadors

You want your ideal customers,

gain loyal buyers,

entice first-time shoppers,

and encourage repeat purchases

You need cash flow solutions tailored to make your products and services highly sought after

Resolving cash flow issues is just the beginning.

We tackle a variety of challenges:

✅ Increase foot traffic
✅ Turn staff into brand champions and sellers
✅ Transform marketing
✅ Boost sales with improved in-store experiences

𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻 𝗙𝗼𝗿 𝗬𝗼𝘂?

Increase sales, cash flow and profit

Taking back control of your time

Total brand clarity

More ideal customers with higher average spend

Absolute control over stock

More certainty

We believe there has never been a better time to develop a healthy cash flow and profit-driven business model.

Book your Free Consultation Today

Ever find yourself stuck in the same old routine?Feeling like you're just going through the motions? 🤔It's so easy to ge...
03/07/2024

Ever find yourself stuck in the same old routine?

Feeling like you're just going through the motions? 🤔

It's so easy to get caught up in the day-to-day grind

That we sometimes forget to take a step back and really look at the bigger picture

Stepping away from our usual routine can be incredibly refreshing

It's like hitting the reset button on our minds 🌱

When we give ourselves a break, we gain a fresh perspective on things

Suddenly, we start to see what's truly important in our lives, and those little stressors don't seem so big anymore

Think about it:

When was the last time you took a moment to just breathe and reflect? 🧘‍♀️

Whether it's a walk in the park, a weekend getaway, or simply an evening unplugged from technology, these breaks help us reassess our priorities

We get the chance to identify what truly matters and maybe even discover new passions or interests

So, let's make a pact to give ourselves that much-needed time out every now and then

Our mental health and overall well-being will thank us for it ❤️

What can you do to gain a fresh perspective?

Share your thoughts and experiences below! 👇✨

Ever thought about that one change you could make today that might completely transform your results?It doesn't have to ...
02/07/2024

Ever thought about that one change you could make today that might completely transform your results?

It doesn't have to be business-related.

It could be a personal goal like improving your health or fitness.

Here's Your Challenge!

Take a moment to reflect on what's important to you right now.

What’s that missing piece that could make a difference to win?

Here are a few things that might be holding you back:
➡️ You don’t have a consistent routine to achieve your goal
➡️ You aren’t planning ahead to set yourself up for success
➡️ You lack clarity on the outcome you want to achieve
➡️ You’re not in the right headspace
➡️ You don’t have an accountability partner to keep you motivated

Time to Take Action!

Now that you've identified what's missing,

what's that ONE thing you can change?

We’d LOVE to hear from you.

Share your thoughts with us in the . 🙏

Let’s grow together!

Address

Bayside
Melbourne, VIC

Opening Hours

Monday 9am - 5am
Tuesday 9am - 5am
Wednesday 9am - 5am
Thursday 9am - 5am
Friday 9am - 5am

Telephone

+61 419 415 983

Website

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