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Monday 8:30am - 5:30pm Tuesday 8:30am - 5:30pm Wednesday 9am - 5:30pm Thursday 8:30am - 5:30pm Friday 9am - 5:30pm

Diadem

Name: Diadem
Address: Level 5/405 Collins Street, Melbourne, VIC, 3000, AU
Telephone: +61396706767

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We are an integrated design and project management practice operating across Australia, New Zealand and Asia, on projects that connect people to place.

For more than 20 years we have helped people navigate and engage with branded spaces around the world. For more than 20 years we have helped people navigate and engage with branded spaces around the world, enhancing not only brands but the experiences of end-users in airports, shopping centres, workplaces, universities and beyond. We design, procure and manage with a multi-disciplinary approach that meets the individual needs of each project. With our global insight, technical expertise, trusted experience and proven processes, we’re able to create innovative solutions that add value and deliver certainty from the beginning. Our collaborative approach safeguards the interests of clients, preserves the integrity of designs, and delivers smarter outcomes for all. Integrated mindset
Whether we are engaged for all or part of a project, we consider each element from every perspective. Our services can be broadly described as design, procurement and project management. However, it is our integrated mindset which is unique to Diadem, and which delivers enduring value for clients long after our work is complete. When we are engaged to design, we also consider procurement and management factors such as how to realise those designs best in terms of time, cost and quality. When we work in procurement, we ensure fit-for-purpose specifications are matched with appropriate suppliers. As project managers, the focus of our work is to uphold the integrity of the design. We are many specialists, with one holistic approach. Integrated team
The Diadem team comprises around 80 strategic, creative and technical specialists who work across six offices, providing support and services to local and international projects. Clients value our people for their expertise, creative thinking and independent advice.

06/10/2026

How do you attract and retain tenants in an increasingly experience-driven workplace market?

The expectations of office tenants have changed. Premium workplaces are no longer defined by location alone. They are measured by the quality of the everyday experience, from intuitive arrivals and end-of-trip facilities to hospitality offerings, wellness amenities and places to connect.

At 500 Bourke, IFM Investors and CBRE transformed a landmark Melbourne C*D tower into a contemporary workplace and lifestyle destination, with architecture by Fender Katsalidis. Diadem was engaged to design, develop and deliver a comprehensive wayfinding and signage system that supports the building’s repositioning and elevates the tenant experience across every touchpoint.

Grounded in user journeys, the strategy connects people seamlessly from workplace to retail destinations, wellness facilities and end-of-trip amenities, creating an experience that is both intuitive and inviting. The signage design draws directly from the architecture, taking inspiration from the building’s distinctive waffle ceiling pattern, robust material palette and refined interior finishes to create a cohesive and enduring identity.

Building on the success of the tower repositioning, Diadem later extended the design language to Plaza Eats, a new food and beverage precinct accessed via Little William Street. Inspired by the same engraved grid motif that informed the base building signage, the activation creates a vibrant destination that attracts workers, visitors and the surrounding community while strengthening the building’s lifestyle offer.

The result is a workplace destination that goes beyond office space, demonstrating how thoughtful placemaking, amenity and design can help attract and retain tenants in an increasingly competitive market.

To learn more, https://diadem.co/projects/500-bourke/

01/10/2026

How do you give a building a musical identity before a single note is played?

Melbourne Conservatorium of Music is Australia’s oldest and most prestigious music institution. When the Conservatorium relocated to the purpose-built Ian Potter Southbank Centre, it faced a unique challenge: establishing a strong identity within Melbourne’s vibrant arts precinct while creating an intuitive experience for students, staff, performers and visitors.

Diadem joined the consultant team to help announce the Conservatorium’s arrival and design a wayfinding system that balanced clarity, accessibility and architectural expression. The solution needed to support a broad range of users, guide visitors through performance and teaching spaces, and clearly communicate the building’s dual role as a world-class education facility and public cultural destination.

Taking cues from musical notation and the structure of a musical stave, the wayfinding system transforms functional information into an expressive design language. Illuminated signage, rhythm-inspired typography and clear navigation cues help visitors move confidently through the building while reinforcing the Conservatorium’s unique identity and creative spirit.

To read more, https://diadem.co/projects/melbourne-conservatorium-of-music/

Client - University of Melbourne
Architect - Wardle
Photographer - Trevor Mein

23/09/2026

Creating a sense of belonging starts long before students enter the classroom.

For students moving into accommodation for the first time, finding their way isn’t just about navigation. It’s about feeling comfortable, confident and connected in a new environment.

At Yugo Adelaide City, Diadem was engaged to design the wayfinding and signage system for the first Yugo site launched anywhere in the world. Home to more than 700 students, the 35-storey development brings together living, learning and social spaces within a vibrant student community.

Our challenge was to create an experience that reflected Yugo’s bold personality while ensuring students could move easily through the building, find key amenities, and feel at home from day one. The result was a wayfinding system that balances brand expression with clarity, helping students navigate confidently while supporting a stronger sense of belonging and community.

The project also became the foundation for Yugo’s global signage and wayfinding standards, demonstrating how human-centred design can create consistent, welcoming experiences across a growing international portfolio.

As universities and accommodation providers continue to focus on student wellbeing, retention and experience, creating environments that are intuitive, inclusive and easy to understand has never been more important.

To learn more: https://diadem.co/projects/yugo/

17/09/2026

For more than 25 years, Diadem has partnered with RMIT to create environments that are intuitive, inclusive and easy to navigate. Most recently, we were engaged to develop a wayfinding strategy and signage system for RMIT UP, supporting a diverse student cohort as they transition into university life.

Designed with accessibility and user experience at its core, the solution simplifies navigation, reduces uncertainty and helps students confidently connect with learning spaces, services and support facilities. By combining clear information design with a human-centred approach, the program enhances the overall campus experience while aligning with the broader RMIT brand.

Complementing the wayfinding system, bold environmental graphics bring the RMIT UP brand to life across the campus. More than decorative elements, they create memorable destinations, strengthen campus identity and contribute to a welcoming, engaging environment that supports student connection and belonging.

To read more, https://diadem.co/projects/rmit-up/

15/09/2026

How do you create a seamless and inclusive wayfinding experience across four campuses, 60+ buildings and more than 64,000 students? That was the challenge facing Deakin University.

Diadem developed a campus-wide wayfinding strategy and signage standards framework that transformed a fragmented information system into a unified, future-ready solution.

By introducing a logical zoning system, reducing cognitive load through clear information hierarchies and embedding universal design principles throughout, the strategy improved accessibility, enhanced navigation and established a consistent foundation for future campus growth and asset management.

To learn more, link in bio

14/09/2026

How do you create a consistent campus experience across 10 campuses, 6 training centres and learning environments ranging from specialist workshops to aircraft hangars?

That was the challenge Fiji National University faced after merging six colleges.

Diadem developed a campus-wide wayfinding strategy and designed a signage system that improved navigation for more than 26,000 students and 2,000 staff, embraced Fijian culture, supported local supply chains, and created a sustainable foundation for future campus growth.

To learn more, https://diadem.co/projects/fiji-national-university/

09/09/2026

Three projects, three awards at the 2026 Sydney Design Awards!

GOLD — World Square
SILVER — AERIA Bankstown Precinct
SILVER — 1 Eden Park Drive

A true testament to our team’s talent and dedication. Thank you to everyone who helped bring these projects to life; this recognition reflects the care, creativity, and collaboration that went into each one.

To learn more about each project:

World Square https://betterfutureawards.com/syd26/project.asp?ID=38882

AERIA Bankstown Precinct https://betterfutureawards.com/syd26/project.asp?ID=38887

1 Eden Park Drive https://betterfutureawards.com/syd26/project.asp?ID=38877

Better Future Design Awards

28/08/2026

The strongest brands aren’t necessarily the loudest. They’re the most recognisable.

At today’s dTalks - Thinkerbell, Tom Wenborn shared how distinctive brand assets, behavioural science and consistent experiences work together to build lasting brand meaning. From Cadbury and Patagonia to airports, hotels and retail environments, the session explored how brands earn a place in people’s minds through repetition, consistency and every interaction along the way. Whether it’s a colour, a sound, a material, a space or a ritual, every interaction shapes perception.

One idea that particularly resonated with our team was that “an ad should be the last place a brand shows up”. The most powerful expressions of a brand often happen through the spaces people move through, the products they use, the services they experience and the small details they encounter every day.

For those of us working in branded environments, it’s a valuable reminder that every touchpoint is an opportunity to reinforce meaning, shape behaviour and create memorable experiences.

Thanks, Tom, for an engaging session and for sharing a fresh perspective on how brands come to life beyond traditional communications.

18/08/2026

We’re thrilled to share that World Square is a finalist in the Best Awards in the Environmental Graphics category.

This project transformed wayfinding across Sydney’s iconic mixed-use precinct, creating a clearer, more intuitive and brand-connected experience for the thousands of people who move through the site each day.

From reimagined laneways and improved navigation to a cohesive signage family inspired by World Square’s brand identity, the project demonstrates how a creative signage system can shape both movement and experience.

Congratulations to our team, collaborators and client for helping bring this vision to life.

View our entry: https://bestawards.co.nz/graphic/environmental-graphics/diadem-2/world-square/

13/08/2026

Recently, our dTalks series welcomed the team from Solid Lines, a First Nations-led artists agency dedicated to creating meaningful opportunities for First Nations artists while championing culturally safe creative practice.

Through an insightful and generous presentation, Solid Lines shared the story behind the agency, the importance of Indigenous Cultural and Intellectual Property (ICIP), and the role it plays in connecting artists, communities, and clients through respectful collaboration.

We heard how the agency was established to address the lack of pathways for First Nations creatives in the commercial design industry, while ensuring that artists are represented fairly and that their cultural knowledge and stories are protected.

A key discussion centred on what good collaboration looks like: engaging artists for their unique creative practice, lived experience, and visual language, not simply because they identify as First Nations. The team shared practical guidance around briefing, community consultation, cultural protocols and creating the conditions for culturally safe outcomes. They also unpacked the importance of place, transparency and ensuring the right voices are involved throughout the process.

The conversation around ICIP was particularly valuable, exploring the responsibilities that come with commissioning, licensing and using First Nations artwork, and why ongoing education is critical for both clients and creatives. It challenged us to think more deeply about cultural appropriation, attribution and how we can contribute to more respectful and equitable creative industries.

A huge thank you to Mae, Steph and Emrhan for sharing their knowledge and experiences with us. We came away with a deeper understanding of how thoughtful engagement, consultation and cultural respect can lead to stronger creative outcomes for everyone involved.

Address

Level 5/405 Collins Street
Melbourne, VIC
3000

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	9am - 5:30pm

Telephone

+61396706767

Website

http://diadem.co/

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