27/10/2025
From someone who was a "Jill of all trades" (Aussie slang for someone can do most things okay, but is not a master of any) to someone who took a deep dive into events, the emergence of AI was starting to get me worried. Worried that it would take my job (which it will), and worried that even if I know how to use, how will I be able to use it to improve what I do.
Petra Zink, of IMPACCCT Personal Brands explains in this podcast episode "This is why building your own IP is probably the one thing that future proofs you because you can then monetise it in different ways. So when we are an EA and my focus and my specialization is I can turn random people structures into org charts that increase retention by 50% or anything. What's my brand promise? What I've done so many times, what people have recognised me for, what I enjoy doing, how can I systemise that? So if I go into another EA role or if I'm a virtual assistant, because we can do that. It's the same thing, it's the same value proposition, but I don't have to research and figure out how am I doing that again, I've got my template. It's like, hang on, we do this. And with that you are a more predictable with your outcomes and also repeatable, so you get more confidence in what you actually offer."
This week I'm running a lunch and learn to demonstrate how I've taken my skillset in event planning, and am building my personal brand, using my own IP. My career journey has been admin officer, to personal assistant, to project officer, but it still really felt like I was a "Jill of all trades". Even when I hung a shingle and said I was an Event Planner, I was still at risk of my job being swallowed up by firstly, offshore labour, then technology, and now AI.
Listen to this podcast episode and then Join me for this insightful lunch and learn and figure out for yourself what your IP advantage is, and how you can use AI in the context of events, to not only stay relevant, but to elevate your outputs and improve your results. You can find the link in my bio. It's free to attend, so bring your questions, concerns and ideas, and let's start working on how you can use AI to elevate your event planning.