19/05/2026
We love a great collaboration and this print packaging job was no exception. It’s so meaningful to see stories being passed on through design. Beautiful work by Honey & Fox Pty Ltd and tasmanianaboriginalseafoods
We were thrilled to see our Wild Tasmanian Culturally Fished Abalone sleeve for Tasmanian Aboriginal Seafoods ready to eat product acknowledged with our partner Mercury Walch as a print packaging finalist in this year’s The Diemen Awards.
Our brand development and packaging design work for TAS was a special collaboration with the late Craig Everett, proud Palawa man and artist, whose artwork, Culture is Sacred Not Secret, features across the Tasmanian Aboriginal Seafoods brand, designed to carry their beautiful product and the story of Sea Country, care and continuity.
In Tasmania lutruwita, the story of abalone harvesting is carried through generations. Ancestor women swam with woven baskets, levering abalone from rocks with skilfully crafted tools and placing them carefully within. That same technique, knowledge and care still run through the abalone harvesting process today.
Our role was to help translate this story into a brand and packaging that felt premium, contemporary and commercially strong, while staying grounded provenance and truth.
Congratulations to everyone recognised in this year’s awards!