Catch Me Marketing Co

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Catch Me Marketing Co

Hi there! I’m Trish McLachlan, the marketing brain behind Catch Me Marketing. Why Work With Me?

Helping ambitious businesses turn marketing into measurable growth
Senior Marketing Strategist | Ecommerce + Service Businesses
3×2026 Global Search Awards Finalist
Postgrad Marketing | 25+ Years Experience
Strategy | SEO | Paid Media | Websites | Content With over 20+ years of driving strategic growth across B2B/B2C, I’m your go-to marketing partner for your business. I blend data-driven strategy

, creative storytelling, and hands-on technical skills (SEO, paid media, web design, customer journeys) to deliver marketing that actually moves the needle

What I Do

Marketing Strategy: I build clear, actionable plans based on real‑world data and measurable goals—no BS, no distraction dialogue. Website Conversion: I design responsive, engaging websites that turn visitors into customers. SEO & Google Setup: I boost your visibility and set up analytics so you can actually see what works. Digital Ads: From Google to Meta to LinkedIn, I tailor campaigns that convert, making sure your ROAS exceeds industry benchmarks. I cut through the clutter to solve your toughest marketing problems—no jargon, just results. I only take on clients where I know I can deliver serious impact, and I’m not afraid to call it if we’re not the right fit. Beyond the Desk

When I’m not crafting campaigns, you’ll find me exploring the Mornington Peninsula, sipping a fine local wine, supporting my boys at soccer, or supporting my fellow committee members at Mount Martha Soccer Club. I believe in real connections—whether through community events and sponsorships, hands‑on workshops, or long‑term partnerships. Let’s Connect
Coffee’s on me—spark up a conversation and let’s see if we’re the right fit to turn marketing headaches into growth.

02/09/2026

A new website I loved building.

These beautiful fences deserved a website that did them justice. Clean, clear and built to convert.

timberpostandrailfencing.com.au

31/08/2026

Does your business website have a Meta Pixel installed?

If you’re not sure, click through. I explain exactly what it does, why every business needs one (even if you’re not running ads), and how to check if yours is working right now.

And one rule I always tell my clients: make sure it’s installed under YOUR Business Manager. Not your agency’s. If they own it and you part ways, you lose everything it’s collected.

Save this and share it with a business owner who needs to know.

28/08/2026

Our story is now featured on the Global Search Awards website.

Three nominations. One campaign. And a result that genuinely exceeded every expectation.

To have this campaign recognised in three categories tells me that methodology and precision can compete with scale. But what moves me most isn’t the shortlisting itself. It’s what it represents for Dave and the team at TNC. These nominations belong to both of us.

Read the full story: globalsearchawards.net/2026/08/25/catch-me-marketing

25/08/2026

Stop posting random content. Start here instead.

Before you write another caption, film another reel or run another ad — answer these 3 questions.

Save this if you're tired of posting without a plan.

21/08/2026

I see this all the time when I audit a new client's Meta account.

Their old agency still owns their Meta Pixel. Sometimes disconnected for months. Nobody told them.

Here's why it matters:

Your Pixel tracks everything that happens on your website after someone clicks your ad. It builds your retargeting audiences, your lookalike audiences and your conversion history.

If your agency owns it and you part ways — you lose all of it. You're starting from zero.

You should own every digital asset:
✅ Your Meta Pixel
✅ Your Meta Ad Account
✅ Your Google Ads account
✅ Your Google Analytics
✅ Your Google Search Console

Your agency should be a partner — never the owner.

Go check yours now. Takes 60 seconds.
business.facebook.com → Business Settings → Data Sources → Pixels

19/08/2026

I've lost count of how many business owners have told me the same story.

They hired an agency. They were excited. They had high hopes.

And six months later they had nothing to show for it except a lighter bank account and a lot of unanswered emails.

Before you sign with any marketing agency — ask these three questions:

1. Who will actually be working on my account day to day?
2. Can I speak to that person before I sign?
3. What does your reporting look like and how often will we meet?

The answers will tell you everything you need to know.

13/08/2026

Facebook is currently testing a change that limits non-verified business pages to just 2 posts with external links per month.

It's still in test phase, so it won't be affecting everyone yet. But it's already being noticed in accounts across Australia and worth getting ahead of now in case it becomes permanent.

If your account has been affected, or you want to be prepared if it is we have got some solutions for you.

✅ Don't put the link in your caption — add it in the first comment straight after posting and reference it with "link in the comments"

✅ Ask people to comment a keyword (e.g. "PLAN") and use ManyChat to automatically DM them the link

✅ Save your 2 monthly link posts for major launches and key offers only

Adapt your strategy — and share this with a business owner who needs to know.

10/08/2026

"Our ROAS is down."

It's one of the most common things I hear from business owners and marketers at the moment. And the assumption is almost always that marketing isn't working.

But that's not necessarily true.

With attribution becoming increasingly difficult, judging performance on ROAS alone can be misleading. The better question to ask is: is your marketing driving profitable business growth?

That's where MER (Marketing Efficiency Ratio) deserves more attention. Looking at total marketing investment against total revenue gives you a much clearer picture than evaluating channels in isolation.

And beyond the metrics, it's worth asking whether your channel mix is right for where your business is today.

Meta attracts demand. Google catches it. If you're only investing in one without the other, you're either leaving revenue on the table or relying on people who are already searching for you.

Then look at the broader ecosystem. Is retargeting doing its job? Are EDM, SEO, organic content and paid media all working together or operating as disconnected tactics?

Marketing shouldn't be judged by one metric. It should be judged by the impact it has on your business.

Swipe through the carousel for the full breakdown and drop a comment if ROAS has been a conversation in your business lately.

06/08/2026

There's no denying AI is changing the way businesses approach marketing.

It's fantastic for brainstorming, generating ideas and saving time.

Can AI write a marketing strategy? Absolutely.

But when it comes to building a strategy that helps your business grow, context matters.

Your Strategic Growth Partner combines the power of AI with proven strategic marketing frameworks to create a personalised marketing plan tailored to your business, your customers and your goals.

Because a strategy should give you more than ideas, it should give you direction.

Learn more:
🔗 https://growth.catchmemarketingco.com.au/

Address

3931

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+61418660550

Website

https://catchmemarketingco.com.au/

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