Jinx Consulting

09/10/2026

“We’ve collected the data. Now what do we do with it?” 📊

Data is only useful when it helps you make a decision.

Whether we’re reviewing a website, social media activity, a program or a new idea, Kate would start by asking:

🔎 What is changing over time?
🔎 Who are we reaching, and who might be missing?
🔎 What appears to be working?
🔎 What needs a closer look?
🔎 Is the proposed approach practical, sustainable and worth pursuing?

A single number rarely tells the whole story. The useful insights often come from looking at trends, gaps, feedback and context together, including what the available evidence cannot tell us.

The goal isn’t another report that sits on a shelf. It’s a clear, evidence-informed recommendation about what to continue, adapt, test or reconsider.

That’s what Kate would do.

If you’re trying to make sense of your data, evaluate a program or test whether an idea is feasible, have a chat with Kate.

🌐 www.jinxconsulting.com.au
✉️ [email protected]
📞 (03) 7053 1857

06/10/2026

🥡 It’s Takeaway Tuesday!

Each Tuesday, we’re sharing a free 20-minute insight with practical advice that small and medium-sized businesses can actually put to work. 💡

This week’s takeaway:
⭐ Do Google reviews actually help SEO?

The short answer is yes, particularly when it comes to local SEO.

But there’s a little more to it than collecting as many five-star reviews as possible.

Google reviews can help strengthen your local search presence, build trust with potential customers and give people another reason to choose your business when they’re comparing their options.

And it’s not just the star rating that matters. The number of reviews, how recent they are, what customers actually say and how your business responds can all play a part in the bigger picture.

This week’s Insight looks at how Google reviews and SEO work together, why reviews matter for local businesses, and some practical ways to build a healthier review profile without being pushy about it.

☕ Grab a cuppa, give us 20 minutes and see what you can take away.

Completely free to read, with no email or sign-up required.

👉 Read it here: https://www.jinxconsulting.com.au/do-google-reviews-help-seo/

Need help strengthening your local SEO, Google Business Profile or broader online presence? We’d be happy to have a chat.

📞 (03) 7053 1857
🌐 www.jinxconsulting.com.au

01/10/2026

“People are visiting our website, but they’re not getting in touch. What would we do?” 💻

We wouldn’t start by assuming you need more traffic.

And we wouldn’t jump straight to redesigning the website either.

We’d start by working out what’s happening between someone arriving on your site and deciding whether to contact you.

Are the right people finding you? Can they quickly understand what you do and whether you’re right for them? Does the site answer the questions they’re likely to have? Is the next step obvious?

Sometimes the problem is the website itself. Sometimes it’s the message. Sometimes it’s how people are getting there in the first place.

Usually, the useful answer comes from looking at the whole journey rather than one number in isolation.

That’s how we approach website work at Jinx. Understand what isn’t working first, then decide what actually needs to change.

If your website gets attention but not enough action, I’d be happy to take a look with you.

💬 Have a chat with Richard.
🌐 www.jinxconsulting.com.au
✉️ [email protected]
📞 (03) 7053 1857

29/09/2026

✨ A little Jinx spotlight moment for our very own Kate! ✨

We’re pretty chuffed to see Jinx Consulting’s Kate Gray Mallia featured by Gippsland Women in Business as part of their spotlight series. 💜

Kate shared a little about her career journey, the leap into building Jinx Consulting, her passion for helping small businesses and not-for-profits, and what she loves about living and working right here in Gippsland.

One of the things that really comes through is something we see in Kate every day: a genuine love of understanding problems, making sense of information and helping people turn it into something practical and useful.

And, of course, there’s a bit about life beyond Jinx too. 🌱📚🏃‍♀️

A big thank you to Gippsland Women in Business for giving Kate the opportunity to share her story and for continuing to shine a light on the incredible women doing business across our region.

Have a read of Kate’s full spotlight in the original post below. 👇

29/09/2026

🥡 It’s Takeaway Tuesday!

Each Tuesday, we’re sharing a free 20-minute insight with practical advice that small and medium-sized businesses can put to work. 💡

This week’s takeaway:
📣 What should your business actually post on social media?

If you’ve ever opened your business page and thought, “What do we put up this week?”, you’re in good company.

A useful starting point is to give your posts different jobs. Some can introduce your business to new people. Others can answer common questions, show how you work or make it easier for someone to enquire. Every post doesn’t need to sell something.

This week’s Insight shares practical content ideas to help you move beyond last-minute posting and choose topics with a purpose.

☕ Grab a cuppa, give us 20 minutes and see what you can take away.

Completely free to read, with no email or sign-up required.

👉 Read it here:
https://www.jinxconsulting.com.au/what-should-small-businesses-post-on-social-media/

Want a clearer plan for your business’s social media? Get in touch with Jinx Consulting. We can help you choose what to post, create the content and keep it moving. 😊

📞 (03) 7053 1857
✉️ [[email protected]](mailto:[email protected])

25/09/2026

🏉 Our team didn’t make the Grand Final this year.

What would we do?

Probably pout for a day 😒. Then get back to marketing.

The AFL Grand Final weekend is a massive moment in Victoria. The colours are out, the conversations are happening and businesses across Melbourne are getting amongst the hype.

But if you’re a regional business, it can sometimes feel like the party is happening somewhere else. It doesn’t have to.

Big events give small businesses a reason to join a conversation people are already having. You don’t need a huge campaign, an official sponsorship or a shopfront next to the MCG.

You just need to think about what the moment means for your audience and find a way to make your business part of it.

🏉 A timely social post
🍔 A Grand Final weekend special
🏆 A bit of friendly rivalry
📣 An offer that gives people a reason to visit, book or buy

The best marketing doesn’t always mean creating the conversation.

Sometimes it means recognising the conversation that’s already happening and finding your place in it.

So, what would we do? We’d stop sulking about our team, find the opportunity and get involved. 😉

👉 Got a big event coming up in your town, region or industry and not sure how your business can make the most of it? Talk to Jinx Consulting. We’ll help turn the moment into something your customers actually notice.

💬 Have a chat with Richard and Kate about how Jinx can help.
🌐 www.jinxconsulting.com.au
✉️ [email protected]
📞 (03) 7053 1857

Carlton Football Club, Essendon Football Club

Jinx Consulting supports businesses and organisations across Australia with website design, SEO, social media management, digital marketing, strategic planning, evaluation and engagement.

22/09/2026

🥡 It’s Takeaway Tuesday!

Each Tuesday, we’re sharing a free 20-minute insight with practical advice that small and medium-sized businesses can put to work. 💡

This week’s takeaway:
🔎 Do small businesses need SEO every month?

Is SEO something you can set up once and forget, or does it really need attention every month?

The honest answer is that every business is different. Some need a strong one-off foundation, others may benefit from occasional reviews, while businesses that rely heavily on Google visibility and operate in competitive markets may need more regular support.

This week’s Insight explains what SEO work can be completed as a focused project, what needs ongoing attention and how to decide whether monthly, quarterly or occasional support is the most practical fit for your business.

☕ Grab a cuppa, give us 20 minutes and see what you can take away.

Completely free to read, with no email or sign-up required.

👉 Read it here:
https://www.jinxconsulting.com.au/do-small-businesses-need-seo-every-month/

Know a business owner wondering whether monthly SEO is genuinely worthwhile? Send it their way. 😊

17/09/2026

“We post on social media all the time, but nothing seems to be working. What are we missing?” 📱

This is something we hear a lot, and our first response wouldn’t be “you need to post more.”

At Jinx, we’d want to understand what role social media is actually playing in your broader marketing and what you need it to achieve.

Because being busy on social media and having an effective social media presence aren’t necessarily the same thing.

That’s where we come in. We bring the strategy, content and ongoing management together so your social media has a clear purpose, rather than simply keeping the feed busy.

Better content. Better connections. Better results.

If social media has become another thing your business is constantly doing without knowing whether it’s actually working, perhaps it’s time for a different approach.

💬 Have a chat with Richard and Kate about how Jinx can help.

🌐 www.jinxconsulting.com.au
✉️ [email protected]
📞 (03) 7053 1857

14/09/2026

🥡 It’s Takeaway Tuesday!

Each Tuesday, we’re sharing a free 20-minute insight with practical advice that small and medium-sized businesses can put to work. 💡

This week’s takeaway:
⏱️ How long does SEO take to work?

It’s one of the most common questions businesses ask about SEO, and a pretty reasonable one: if you’re investing in it, when should you expect to see results?

The answer isn’t quite as simple as giving you a magic number of weeks.

This week, we look at what can improve quickly, what usually takes longer and what businesses might realistically expect during the first three, six and twelve months of SEO. We also explore the factors that can affect how quickly you see progress and why rankings aren’t the only sign that SEO is working.

☕ Grab a cuppa, give us 20 minutes and see what you can take away.

Completely free to read, with no email or sign-up required.

👉 Read it here:
https://www.jinxconsulting.com.au/how-long-does-seo-take-to-work/

Know a business owner wondering whether their SEO should be working by now? Send it their way. 😊

10/09/2026

“Our website was great three years ago. Is it still working as hard as it could?” 💻

That’s a question worth asking.

Businesses evolve. Customers change. Technology moves quickly. And a website that was exactly right when it launched might not be the website your business needs today.

At Jinx, our first reaction isn’t “you need a new website.”

We’d take a closer look at what you have, what’s changed and, most importantly, what you need your website to achieve now.

Sometimes a redesign is the right answer. Sometimes there’s plenty of life left in what you already have.

We’d rather recommend what your business actually needs than sell you something it doesn’t.

If it’s been a while since you’ve really looked at your website, I’d be happy to take a fresh look with you.

💬 Have a chat with Richard.

🌐 www.jinxconsulting.com.au
✉️ [email protected]
📞 (03) 7053 1857

Jinx Consulting supports businesses and organisations across Australia with website design, SEO, social media management, digital marketing, strategic planning, evaluation and engagement.