Lean Mean Marketing Teams Podcast

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Lean Mean Marketing Teams Podcast

Listen to the show and find out more here: https://growthgenerators.io

Discover how to create and lead a high-performance marketing team by joining Ty as he interviews leading Chief Marketing Officers, authors and experts at the top of their game.

15/12/2021

“I think that's the big problem is people don't have a true go-to-market strategy or maybe they developed it like five years ago and that's like way too long. We're just kind of handed a recipe and we don't have money to buy anything.”

Christina Del Villar, Founder and Chief Marketing Strategist joins us on this episode to discuss her new book - Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy.

Ty and Christina discuss how companies are developing their go-to-market strategies, the role marketing can play through the customer journey, the first three marketing hires that Christina would make for an early stage startup, and more!

Thanks Christina, I’m sure the G.R.I.T. Marketing Method will resonate with many of our listeners and help them grow influence through empathy and intention.

P.S. Check out the website in the link below to find out how to win a copy of Sway signed by Christina herself!

Christina Del Villar, Silicon Valley Chief Marketing Strategist and author of Sway, shares the G.R.I.T. Marketing Method.

01/12/2021

“For your listeners who are wondering where this [CX] function should be embedded, I think that it's perhaps helpful to think, well, do you want the breadth that comes from product or do you want the depth that comes from marketing?“

Alexandra Mitchell, CX and UX Lead at Privitar, joins us on this week’s episode.

Alexandra explains what a CX and UX Analyst does in a typical week and why, what executives should look for when hiring a CX Analyst, what you as a marketing leader can do to empower your CX Analyst to get the best from them, and more.

Thanks Alexandra, our listeners will have a much deeper understanding of CX from this episode.

How to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar.

16/11/2021

“It was a want to start talking about a different kind of leadership and encouraging people to think about being the change that they want to see in the world and being the leader that the world needs them to be.”

Holly Ransom, CEO and Founder of EMERGENT, joins us on this episode to discuss her new book - The Leading Edge: Dream big spark change and become the leader the world needs you to be.

Ty and Holly discuss how to create a creative, agile, inclusive, risk-taking culture required for a high-performing team to thrive, what marketing leaders can do to play a bigger game, lead at the edge and have an even greater impact on society, and more!

Thanks Holly, your insight into these important topics will be very valuable for our listeners.

CEO and Founder at EMERGENT explains how to develop a creative, agile, inclusive, risk-taking team culture.

03/11/2021

How do you create a customer-centric culture within your organisation?

Guy Parsonage, PwC Partner and Experience Consulting Leader, joins us on this episode.

Ty and Guy dive into all things CX, including how to build an organisation-wide CX capability, the role marketing and the CMO needs to play for CX, and more!

Thanks Guy, I’m sure our listeners will learn a lot from this episode.

PwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights.

20/10/2021

Have you ever wondered how you could consider steering your company in a unique direction relative to your larger competitors?

Steffen Daleng, CMO at Booktopia, joins us on this episode.

Ty and Steffen dive into the role of marketing changing into data, contextualisation and personalisation, how Steffen has translated his empathetic foundation from the army into marketing leadership, and more.

Thanks Steffen for providing such valuable knowledge for our listeners!

Steffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing.

12/10/2021

Want to know how you and your team can stay resilient and adapt through turbulent times?

Edward Bell, GM Brand, Insights and Marketing Communications at Cathay Pacific, joins us on this episode.

Ty and Ed discuss the airline industry’s struggles through COVID-19, the increasing role of psychology and behavioural economics in marketing, and more.

Thanks Ed for your time and insight into this area of marketing, our listeners will gain a lot from this!

Edward Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, on why customer and employee empathy is the key.

15/09/2021

Why does brand authenticity pay off in e-commerce?

Adore Beauty CMO, Dan Ferguson, joins us on this episode.

Ty and Dan discuss Adore Beauty’s creation of a #1 podcast show, Beauty IQ Uncensored, how Dan has built out a modern marketing team, Dan’s overhauling of their data function and more.

Thanks Dan for your time and great insight into these topics, this episode is definitely one not to miss!

Adore Beauty CMO, Dan Ferguson, reveals how they created a #1 podcast and their data-driven approach to growth.

09/09/2021

Content marketing has changed – is your team keeping up?

Matt Allison, Founder and MD at Ubiquity Lab, unpacks this topic with Ty in this week’s episode.

Listen in to find out what skills are required to be a successful content marketer, which metrics you should measure, how to deliver a ROI and more!

Thanks to Matt for your time and expertise, I’m sure our listeners will gain a lot of valuable knowledge!

Discover how to deliver a ROI on your content marketing with Matt Allison, Managing Director at Ubiquity Lab.

13/08/2021

What exactly does “Design” mean in 2021 and how does it intersect with CX? How do you start building your in-house CX function?

Nick Leigh Principal Designer Meld Studios and I explore this juicy topic in this week's pod.👇

Tune in to find out what you need to know to start helping your marketing team and your organisation become customer-centric and design-led.

Thanks for the chat Nick, I always love our conversations and learn something new every time!

Nick Leigh, Principal Designer at Meld Studios reveals his insights.

30/07/2021

What's unique about high-growth SaaS marketing teams? What is People Operations and what does it mean for CMOs and CCOs? 👇

Kevin Marasco CMO at Zenefits and co-author of People Operations shares this and much more in our latest pod:
- How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, how he works out what capabilities are needed, and the skills Kevin looks for;
- How marketing, product and sales can work effectively together, how the modern CMO needs to work with all exec counterparts, and how to go about it;
- Kevin’s new book ‘People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce’, co-authored with Jay Fulcher and Tracy Cote;
- What you can do right now to increase motivation and productivity of your team by applying some strategies from the People Operations book.

Thank you Kevin for the enlightening and enjoyable conversation!

Kevin Marasco, CMO at Zenefits and co-author of People Operations, reveals how to help companies scale.

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