Virtual Money Penny

31/10/2020

It is with great sadness we say farewell to the one and only (in our opinion) James Bond AKA Sean Connery. Of all the 007's you were the epitome of wit, sophistication and good looks. Rest in peace Bond, forever yours, Money Penny. 💋

11/08/2020

Do you have a plan B?

23/03/2020

28/09/2016

Calling all trades.
Do you struggle with getting quotes out on time? Hate sitting down at night typing up invoices when you would rather be training at the gym?
Do you miss out on potential calls from new clients?
Don't panic, keep calm and call Money Penny. Your very own Personal Assistant.
Virtual Money Penny can help with all your administration, calls to customers, diary and time management, journey planning and much more.
Why not take a look at our Website for more details. Or simply in box me for a quick quote. Take the stress out of business. No need to employ someone with all the tax, holiday pay, sickness benefits and parental leave you would need to think about.
We give you all the support you need at a truly affordable cost.

www.virtualmoneypenny.com.au

Do what you do best… let us do the rest! If you are time poor, frustrated by admin, spending less

30/08/2016

25/07/2016

4 Reasons Why Blogging is Important for your Business

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:

Drive traffic to your website
Increase your SEO/ SERP
Position your brand as an industry leader
Develop better customer relationships

Drive traffic to your website:

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Make the blog on your website the foundation for all of your social media platforms.

Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links - with relevant visuals - of your blog articles to your social sites. Give your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Increase your SEO/ SERP:

Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Position your brand as an industry leader:

Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.

If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Your customers additionally benefit from the learning you provide them.

Develop better customer relationships:

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

06/07/2016

Having a bad day?

Don't let a bad morning ruin your entire day. Use these mental tricks to change your momentum.

07/06/2016

10 Questions You Should Be Asking When Mapping Out Your Marketing Plan

1. Who Are You?
Target Market, Products & Services, Unique Value Proposition

2. How have you assessed your Strengths, Weaknesses, Opportunities, and Threats?

3. What are your Marketing Goals?
(remember to make them S.M.A.R.T.)

4. How are you tracking your marketing activities?

5. What are your 4 P’s?
Place where your products and services are accessible, Your Products & Services, Promotional Channels for promoting, advertising and getting in front of your target market, and Price.

6. What marketing projects and activities will help you accomplish your goals?

7. What resources, mentors or consulting will assist you to get there faster and more easily?

8. What are your core marketing activities that generate traffic?
9. What are your core marketing activities that convert traffic and prospects into clients and customers?

10. How will all of this, help you achieve your bigger business vision, your profit goals and your lifestyle goals?

26/05/2016

Turning visitors into customers an Internet strategy for Small Business

While big business is embracing the Internet with a passion, many small business owners are still wondering 'what's in it for me?' How can small business start benefiting from the Internet?

The starting point is to cut through all the hype and confusion and start thinking of the Internet as part of the marketing mix. Just like all other marketing elements of the business, the Internet is a tool that can be used to get more profits from your business. It can be used to generate more leads, increase the number of customers, increase the number of times people buy, increase how much people buy and increase your profit margins.

Let's examine just one of these areas and look at how the Internet can be used to generate more leads for the business.

Whenever you advertise your business advertise your web site. Properly designed, your web site is an extension of your place of business. Just as you advertise to get people to visit your business, you need to advertise to get people to visit your web site. However, just getting visitors to your web site doesn't mean you have more leads.

You have to be able to capture the details of visitors to your web-site. The reason is, and here's the point that is often missed, when someone visits your Internet site you can be sure that they have an interest in what you’re selling. This means that just about everybody that visits your web site is a potential customer.

Visitors to your web site are just the same as visitors to you place of business with one important exception. There is no one to talk to on your web site (yet!). So, to turn the visitor into a lead, requires a strategy to capture the prospect's details. It doesn't matter if your web site sells or doesn't sell product on-line. If you let the visitor 'surf' right by, without tempting them with an offer in exchange for their contact details, your losing qualified leads and your losing money.

Promotional incentives work well to encourage prospects to part with their email address as well as other information. As an example, Qantas, used its Web site to offer a chance to win a business class trip to New York in return for email numbers and permission to send travel information.

Information gathered on your web site including email address, work or home address, phone and fax numbers can be put directly into your contact database. Once in your database you can start on converting leads into customers.

Converting leads into customers can all be done automatically and at little or no cost. You can enable programs to send newsletters, special offers’ or any other useful information at pre-set intervals. In every case, your contact with customers provides the opportunity to provide a link back to your Internet site and another opportunity to sell or promote your products and services.

Get this far and you are well on your way to turning visitors into customers. Your web site will become an important part of your marketing mix and start generating more profits from your business.

If you would like to learn more about powerful strategies call me on 0459 024039

31/12/2015

Well here we are at the very end of 2015. We wish you and your family a Very Happy New Year. May 2016 bring you all you wish for. We will re open for business on Monday 4th Jan
Personally I would like to thank the wonderful clients we have had in the past year. It has been an incredible year for us. Such a wide variety of clients and roles from Personal Assistant to Australian of the Year 2015 Rosie Batty to writing a business plan for a new Personal Trainer (and every thing in-between)
Heres to a great year ahead for all of us. Enjoy the festivities and be safe.

14/12/2015

It's Monday!