31/08/2026
On Wednesday 19th of August, Andee Sellman of Three Months Forward shared how to stop managing expenses and start measuring returns, including:
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Shifting your mindset to see marketing and promotion as an investment, not a cost
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Tracking that investment the way you would any other return-generating activity
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Understanding the three-piece framework of product, people and promotion
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Recognising that every sale is an exchange of value
Andee has also published the book Three Months Forward, which explores the three margin framework in depth.
If you want to start measuring returns instead of just managing expenses, reach out to Andee Sellman at [email protected] to learn more.