The Strategy Studio

The Strategy Studio Giving small business owners confidence and clarity on all things marketing.

12/05/2026

You ask! I deliver!

I received such a huge response to my question around whether you were interested in hearing the BTS of growing a small business, so I’m opening up about what’s happening in the background .

Here’s 👆my first tip for trying to get featured in the media.

What else do you want to know?

Drop any and all queries and I’ll start recording more content as I go.

* While I am a former journo so know a thing or two about structure a good yarn, I am not a PR professional. My go-to fav humans in that space are and , both of whom have been endlessly helpful.👌

At the start of the year I learned something I couldn’t un-learn… and I’ve been quietly sitting with it ever since. It ...
31/03/2026

At the start of the year I learned something I couldn’t un-learn… and I’ve been quietly sitting with it ever since.

It forced me to rethink a part of my business. And now I have my thoughts together enough to explain it.

Swipe through to read.

I love professional development. Podcasts, webinars, workshops, conferences — if there’s the opportunity to expand my kn...
18/09/2025

I love professional development. Podcasts, webinars, workshops, conferences — if there’s the opportunity to expand my knowledge and challenge my thinking, I’m in!

BUT, as a solopreneur by choices with a client base of SMEs, I get endlessly frustrated at the amount of conferences that put all their focus on “big business”.

This is despite nearly 98% of all Australian businesses being small businesses (fewer than 20 employees).

If you want to attend a conference built exclusively with SMEs in mind, come and join me at next week’s Digital Deep Dive event in Port Macquarie on September 23.

Created by Oliver Brooke from .concepts.web.development, Digital Deep Dive is a 1-day event bringing together experts + business owners from across the Mid North Coast to host informative panel discussions and interactive workshops on:

◼️ Branding & Marketing
◼️ Process & Systems
◼️ AI
◼️ Cyber Security

I’m so looking forward to it! Will I see you there?

Tickets: → digitaldeepdive.com.au

How was your weekend? 🦒
15/09/2025

How was your weekend? 🦒

One of the biggest hesitations I hear about AI is that “It just doesn’t *sound* like me.”And yep, hard agree! We’re all ...
10/09/2025

One of the biggest hesitations I hear about AI is that “It just doesn’t *sound* like me.”

And yep, hard agree! We’re all absolutely DROWNING in boring, generic AI content.

But here’s the thing I wish more people understood: If you give it better inputs, you’ll get better outputs!

Here’s a great example. 👇

In the past few months I’ve recorded 6 podcast interviews. (Shout out to )

These women all asked fantastic questions that allowed me to speak (rather enthusiastically 😂) about a range of topics I’m passionate about that tie directly to my services and expertise.

I took the transcript of each of those podcast interviews and fed them into my CustomGPT (the one I’ve trained on my own content, my own words, my own voice) and asked it to help me generate a batch of long-form content.

The result?

3️⃣0️⃣ pieces of quality content.

The best part was every post/article/blog my GPT generated sounded exactly like me, because it *was 100% me* that this content was created from.

No robotic phrases. No generic voice. No weird emoji use. No cringe-worth CTAs.

💃🏻 🙌 💃🏻 🙌 (Emoji use 100% my own. 😉)

If you’re already speaking and sharing your ideas, whether that’s through podcasting, keynoting, workshops or other presentations, you’ve got everything you need to start.

If you’d like help training an AI tool to sound more like you, I offer ChatGPT Strategy Sessions that do just that. DM “ChatGPT” to learn more.

This 👆🏻might be one of the best messages I’ve ever received. On Friday I shared a snippet of a Zoom recording with clien...
18/03/2025

This 👆🏻might be one of the best messages I’ve ever received.

On Friday I shared a snippet of a Zoom recording with clients as I handed over all of the deliverables from their Intensive Week with me. It wasn’t a highly polished or glamorous video. I was in my gym gear and doing the handover call with my son nearby as we were about to spend the afternoon together.

Not long after posting it, a girlfriend replied with this 👇....

“And I saw you this afternoon in this same outfit with kids by the pool! Love the entrepreneur / mum / friend balance ❤️ .”

And that’s when it hit me... The vision I had for my life when I started The Strategy Studio 6 years ago? I’m LIVING it. It’s real—and it has been for quite some time now. And while I appreciate the flexibility of business ownership on the daily, I don’t think I’ve ever stopped to truly give myself credit for creating a sustainable and successful business that makes it all possible.

As Aussies—and as women—we’re often cut down or considered boastful for having these types of conversations. But I say STUFF THAT! Companies boast about their wins (record profits, for example) on the daily, so why shouldn’t we?

We have “shareholders” too. They’re our partners, our children, our friends and family. And if we’ve built businesses that enable us to live out our own definition of success and keep ourselves and our “shareholders” happy, that’s damn worth boasting about.

Have you ever stopped to truly acknowledge what you’ve built? Because I’ve realised I don’t do it nearly enough. But I should. And maybe you should too.

(And yes... I absolutely hesitated in posting this. Swipe to check out the response my GPT gave me when I said I was nervous to share!)

❗️If you’ve ever struggled with email marketing, spent way too long editing ChatGPT copy that still didn’t feel like “yo...
28/11/2024

❗️If you’ve ever struggled with email marketing, spent way too long editing ChatGPT copy that still didn’t feel like “you,” or procrastinated because creating content felt hard…this 👆🏻 has your name on it!

Effortless Emails is the complete toolkit to help you write, design, and send polished, on-brand emails with ease, created in collaboration with .

Here’s What You’ll Get:

◼️ 90-minute LIVE ChatGPT Masterclass* where I’ll teach you to:
→ Create your own AI writing assistant, trained in your brand voice.
→ Generate high-quality, on-brand content in minutes.
→ Feel confident using ChatGPT to save hours on content creation.

◼️ 25 Email Ideas & ChatGPT Prompts so you never wonder what to say again.
→ 25 plug-and-play email ideas tailored to help you connect with your audience.
→ ChatGPT prompts to guide you in creating content effortlessly.

◼️ BONUS: Customisable Email Templates (valued at $249) Designed by Julia of , these templates are:
→ Easy to edit in Flodesk or Canva.
→ Beautifully on-brand and professional.
→ Perfect for making your emails look polished and aligned with your visual identity.

⏰ IT’S ON SALE FOR $97 for 24 hours only. ⏰

Get it at the link in bio.

*The Masterclass will be held on December 17 and January 14 @ 12:30pm AEDT. (After checkout you’ll receive an email asking you to confirm your preferred date. Can’t make it live? Don’t worry—you’ll get access to the replay.)

👀 Let me break these 👆🏻stats down a little further. Let’s say you have 500 email subscribers on your list and 1500 follo...
28/11/2024

👀 Let me break these 👆🏻stats down a little further.

Let’s say you have 500 email subscribers on your list and 1500 followers on social media. (Simple numbers because )

Using the average engagement and open rates, that means:

◼️ 182 people would read your marketing email
◼️ Less than 75 people would engage with any one piece of social media content

That’s DESPITE your social media following being 3 X LARGER than your email list!

Can you see where I’m going here? 😉

Email Marketing is an untapped opportunity for rich engagement with your target audience. (You can read some of the replies to my email newsletters in the second slide.)

But if the idea of having to sit down and write a marketing email makes you cringe or choose absolutely ANY other item off your to-do list instead, you’re going to like what I’m launching on Black Friday with 🤭

💪 Think → ChatGPT Masterclass + Ideas + Templates to help make sending on-brand, beautiful and engaging emails as easy as entering a ChatGPT prompt and clicking a few buttons.

💪 Think → Sitting down to write your next email and having it done in 15 minutes or less. No blank screens. No second-guessing. Just polished, professional emails that sound like you and look incredible.

Sound like something you need?! 🤗🤗🤗

Using AI in your marketing is a fast track to swathes of mediocre content UNLESS you learn how to use it properly. ⁠⁠I c...
10/09/2024

Using AI in your marketing is a fast track to swathes of mediocre content UNLESS you learn how to use it properly. ⁠
⁠
I compare it to checking into an Airbnb with a fancy coffee machine. It has the potential to make an outstanding cup of coffee to get your day off to the perfect start.... but if you’re not familiar with how to use it, you could just as easily end up drinking a cup of dirty water. (Definitely not talking from experience here. 😉)⁠
⁠
ChatGPT is no different. Learn how educate it on your brand voice and input the right kind of prompts and you’ll soon have it generating content you can’t wait to use and your audience will actually enjoy reading. ⁠
⁠
But continue plodding away asking it to “Write me an Instagram post about X” and the result will be generic, bland, uninspiring copy that’s mediocre at best and cringe-worthy at worst! ⁠
⁠
👉🏻If you want to learn how to use ChatGPT properly so it writes USEFUL marketing content for your business, grab my ChatGPT Masterclass at the link in my bio. (It comes with the only ChatGPT prompts you’ll ever need!).⁠
⁠
Just need help with better prompts? I’ve got you covered with that too. You can purchase my ChatGPT Prompt Guide as a stand-alone product—link also in bio.

“She finds the words we cannot find to describe ourselves or our business.” Thanks 🙏 ⁠⁠If I spend the rest of my workin...
03/09/2024

“She finds the words we cannot find to describe ourselves or our business.” Thanks 🙏 ⁠
⁠
If I spend the rest of my working life helping business owners find the right words to effectively communicate their value, I’ll be one very content woman. ⁠
⁠
(You bet I screenshot this email to add it to my “little pieces of joy” folder.)⁠
⁠
If you need help finding the right words in your business, let’s chat. ⁠I have two copywriting dates remaining in September and a few in October, so send me a DM let’s get it done before end of year! ⁠

…. And this doesn’t just apply to websites! Sales pages, proposals, pitch decks, email sequences…. Anywhere your brand needs words, I can help. 👌

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