Ingenuity Design Group

Ingenuity Design Group Experts in Advanced Technology Product Design · ISO 9001 & 13485 · 2025 Good Design Award Winners We're passionate about electronics product design...

We work on systems where simulation, hardware and reality all have to agree. Sometimes they do. Sometimes the bench has ...
27/05/2026

We work on systems where simulation, hardware and reality all have to agree. Sometimes they do. Sometimes the bench has other ideas.

In a recent actuator validation project, Jone Lay, Principal Systems Engineer at Ingenuity Design Group, modelled a PMSM motor two different ways: using analytical magnetic-circuit methods and finite-element analysis (FEM). Both were then tested against real-world bench measurements.

At first glance, the motor behaved as expected. But once the data started coming in, the details told a different story.

Small geometric assumptions in the airgap model created measurable error. End-region leakage had a larger impact than expected. And measured back-EMF suggested the motor’s magnets were performing below the vendor specification.

A reminder that high-fidelity tools alone are not enough. Validation only becomes meaningful when independent methods agree with each other - and with physical measurement.

“Agreement between two independent methods isn’t a result you screenshot once - it’s a signal you keep watching.”

The project is part of a broader effort to build actuator systems with tighter control over performance, efficiency and design trade-offs before hardware reaches production.

If you’re developing high-performance electromechanical systems where simulation accuracy matters, we’d love to talk.

You can read more about the project here: https://ingenuitydesigngroup.com/insights/how-we-validated-our-pmsm-motor-against-real-data?utm_source=facebook&utm_medium=social&utm_campaign=may-blog-insight

The companies shaping the future don’t settle for off-the-shelf thinking.From mining and medtech to aerospace, transport...
27/05/2026

The companies shaping the future don’t settle for off-the-shelf thinking.

From mining and medtech to aerospace, transport, and consumer technology, we partner with ambitious teams to design advanced products that outperform the market and accelerate commercial success.

We’re proud to work alongside industry pioneers including BHP, Boeing, Rio Tinto, CSIRO, Emesent, Leica Geosystems part of Hexagon, and more - combining industrial design, electronics, embedded systems, software, and mechanical engineering to turn complex ideas into real-world impact.

At Ingenuity, we’re dedicated to developing advanced technology products that positively transform our world. We partner with our clients, providing them expertise that drives commercial success.

Designing a product? Let’s talk. https://ingenuitydesigngroup.com/connect?utm_source=linkedin&utm_medium=social&utm_campaign=together-we-can

The Brisbane team traded the studio for a night at Prison Island last Friday, a warehouse packed with escape rooms, phys...
26/05/2026

The Brisbane team traded the studio for a night at Prison Island last Friday, a warehouse packed with escape rooms, physical challenges and brain teasers.

With 90 minutes on the clock, we tackled everything from “the floor is lava” climbing walls and laser trip wires to crime scene investigations, giant whack-a-mole and laser tag. We made it through around 15 of the 30+ rooms before making our escape, then wrapped up the night with burgers and beers at BrewDog.

What a great night of good challenges, good laughs and great company!

Our strength lies in our people 💙We are a cross-functional team combining deep technical expertise with proven industry ...
25/05/2026

Our strength lies in our people 💙

We are a cross-functional team combining deep technical expertise with proven industry experience.

From concept through to commercialisation, we deliver product design solutions with precision, clarity, and a focus on real-world success.

Every technical decision is a financial decision. Most teams just never see the invoice. The architecture call you made ...
20/05/2026

Every technical decision is a financial decision.
Most teams just never see the invoice.

The architecture call you made 18 months ago, the third-party dependency you didn't interrogate, the feature you built instead of bought - they're all sitting on your margin right now, quietly.

Ingenuity Design Group helps product teams draw a direct line between their technical choices and their bottom line - so the next decision is made with full visibility, not just good intentions.

Ready to see what your engineering decisions are really costing you?

Book a call with Ingenuity Design Group and let's run the numbers together.
https://ingenuitydesigngroup.com/connect?utm_source=linkedin&utm_medium=social&utm_campaign=together-we-can

How do you bring real-time intelligence to one of the world’s toughest environments: livestock management?Partnering wit...
18/05/2026

How do you bring real-time intelligence to one of the world’s toughest environments: livestock management?

Partnering with mOOvement, we helped develop a smart cattle tag system that delivers actionable data where it matters most. From robust hardware design to integrated connectivity, this solution enables farmers to monitor herd health, improve operational efficiency, and make better-informed decisions in real time.

Designed to perform in the field, this device delivers measurable impact where it matters most.

Discover more here: https://ingenuitydesigngroup.com/projects/moovment-cattle-tag?utm_source=facebook&utm_medium=social&utm_campaign=product-spotlight

The first generation product performed well above ground.Then it entered a mining environment.That’s when the real engin...
13/05/2026

The first generation product performed well above ground.
Then it entered a mining environment.
That’s when the real engineering challenge began.

This is Impossible Problem #3.

Last Friday afternoon, our Brisbane team traded screens for mallets and gave croquet a go at New Farm Park 🌿For most of ...
28/04/2026

Last Friday afternoon, our Brisbane team traded screens for mallets and gave croquet a go at New Farm Park 🌿

For most of us, it was our first time playing - and safe to say it won’t be the last. Between light rain showers and a few surprise rainbows it turned into a pretty perfect afternoon.

Good company, a beautiful setting, and a new team favourite unlocked.

Ingenuity Philippines Team made a splash at their recent Aquarium social! 🐠✨ From mesmerising marine life to shared mome...
21/04/2026

Ingenuity Philippines Team made a splash at their recent Aquarium social! 🐠✨ From mesmerising marine life to shared moments of wonder, the team enjoyed an afternoon filled with exploration, laughs, and great company. Here’s to unforgettable experiences beneath the waves!

Address

Suite 2. 2, 56 Delhi Road
North Ryde, NSW
2113

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300611388

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