Einsteinz Communications

06/05/2026

We love helping our clients shine a light on the success they’re achieving for their customers.

It was wonderful to work with our client impact.com to bring Roses Only’s story to B&T, sharing how the Australian floral brand is approaching its Mother’s Day marketing — one of its busiest retail moments of the year — and why partnerships are becoming an increasingly important part of the marketing mix.

As the article notes: “Despite Roses Only keeping its marketing core in-house, partnerships play a growing role, particularly in expanding reach across different audiences.”

Read more in B&T

Roses are red, Violets are blue. We think this story's interesting. We hope you do too.

17/02/2026

Creators are shifting retail media from clicks to context — helping brands rebuild trust and drive more meaningful engagement.
impact.com’s Ayaan Mohamud highlights how aligning creator content with audience intent is key to long-term performance.
Read more in Mediaweek 🔗 https://www.mediaweek.com.au/context-over-clicks-how-creators-are-fixing-retail-medias-trust-problem/

11/02/2026

Qualys ANZ Managing Director Sam Salehi and Chillisoft. Cybersecurity Specialists CEO Alex Teh reflect on more than two years of partnership — a relationship that Sam describes as “almost like a marriage” as Chillisoft has become a true extension of the Qualys team in New Zealand.
🔗 Read the full article in Reseller News NZ https://www.reseller.co.nz/article/4129870/almost-like-a-marriage-chillisoft-and-qualys-reflect-on-two-years-of-partnership.html

It has been over two years since cybersecurity specialist distributor became the New Zealand distributor for cloud security and compliance vendor Qualys. In that time, Chillisoft has worked to become seen as the de facto Qualys presence in the country.

28/01/2026

On World Privacy Day 2026, industry leaders from Qualys, CyberArk and SailPoint and others share why privacy in the AI era depends on visibility, identity governance and controlling risk across human and machine access. 🔗 Read the article in full in Cyber Daily: https://www.cyberdaily.au/security/13135-the-industry-speaks-part-one-world-privacy-day-2026

Leading experts from Kensington, Tanium, Qualys, CyberArk, and SailPoint weigh in on why the basics still matter when it comes to data privacy and protection.

21/01/2026

CyberArk’s Head of Public Sector ANZ, Derek Moir discusses how the shorter TLS certificate lifespan validity could significantly disrupt government systems as agencies will face more frequent renewals, leading to increased operational risk for those without stronger automation and lifecycle management. 🔗 Read the full article in Government News: https://www.governmentnews.com.au/digital-certificate-expiry-changes-could-disrupt-government-systems/

When, in March, TLS certificate validity is reduced from 398 days to 200 days, government agencies will face a sustained operational challenge, warns an expert.

20/01/2026

SailPoint’s New Zealand Country Manager, Raymond Dickinson warns that machine identities — including service accounts, API keys and certificates — now outnumber human identities and hold the highest privileges, yet often remain unmanaged. This lack of visibility is creating a growing cybersecurity blindspot for organisations. 🔗 Read the full article in iStart: https://istart.com.au/opinion-article/why-machine-identities-are-your-biggest-cybersecurity-blindspot/

Silent superusers go from overlooked to urgent…

07/01/2026

Magnite’s Nikola Small explores how audio is entering a pivotal moment similar to the early evolution of connected TV, highlighting opportunities for advertisers and media owners to rethink strategy as audio consumption shifts.
🔗 Read more in Mumbrella: https://mumbrella.com.au/what-audio-can-learn-from-connected-tv-910392

Australia has long been one of the most progressive and mature markets for premium video advertising. From the early days of BVOD to the rapid rise of ad-supported tiers on global streamers, the CTV ecosystem in ANZ has evolved from experimentation to a mainstream, data-driven, programmatic environm...

07/01/2026

Qualys’ Sam Salehi, Managing Director ANZ, predicts that CISOs will need clarity over noise, disciplined AI risk management and strategic use of agentic AI to lead in 2026. As security telemetry volumes peak, and AI accelerates threat complexity, organisations must shift from fragmented visibility to unified, business-aligned action.
🔗 Read more in iTWire https://itwire.com/business-it-news/security/three-cybersecurity-predictions-that-will-define-the-ciso-agenda-in-2026.html

18/12/2025

Qualys’ Sam Salehi, Managing Director ANZ, says the rise of ransomware groups like Qilin is a clear wake-up call for Australia’s financial sector. In the byline published in ITWire, he highlights why organisations must shift focus from isolated vulnerabilities to understanding risk across their entire attack surface.
🔗 Read the full article: https://itwire.com/business-it-news/security/why-qilin%E2%80%99s-rise-is-a-wake-up-call-for-australia%E2%80%99s-financial-sector.html

18/12/2025

CyberArk’s Jeffrey Kok, Vice President, Solution Engineers, Asia Pacific & Japan, says that 2026 will be the year identity becomes the ultimate control point for an autonomous world. With autonomous AI agents proliferating and machine identities expanding, traditional security controls won’t be enough — identity and real-time governance will define resilience.
🔗 Read the full article in SecurityBrief AU: https://securitybrief.com.au/story/2026-predictions-the-year-identity-becomes-the-ultimate-control-point-for-an-autonomous-world/

In 2026, identity emerges as the critical control point as autonomous AI, fragile machine trust and weak governance collide.