10/10/2025
It’s hard to believe it’s already been 12 months since Amy Annetts joined the Dog and Bone crew.
To mark the milestone, we asked Amy a few questions to reflect on her first 12 months with the team.
Here’s what she had to say 👇
→ A Highlight for Amy?
Being a brand custodian for an organisation that truly walks the talk when it comes to purpose, impact and ethics. From our B Corp certification and pro bono Impact Program to our annual Impact Report — which reflects how we measure our impact and ongoing commitment — it’s rewarding to see the difference we’re making, not just in the sectors we serve, but in how we choose to do business every day.
→Turning impact into stories:
As our chief content creator, Amy turns client outcomes into stories of positive impact — across the disability, aged care, education, health sectors and beyond. She says the best part of the job is learning about the incredible organisations doing good in the world and sharing our collective stories of working together to create meaningful change.
→ The journey so far:
Even with 25+ years of marketing experience, Amy says the past year has been a wonderful learning curve. She’s grateful to be part of such a talented, supportive, and purpose-driven team who collaborate beautifully to create meaningful change.
→ Outside of work:
When she’s not crafting content, Amy is a busy mum of two sporty teens, a red-dirt enthusiast who loves camping in the Australian outback, and devoted human to Billie, the family’s much-loved three-year-old Cavador (who her kids insist is the true favourite 🐶).
We’re so lucky to have Amy as part of the Dog and Bone family — here’s to another year of storytelling, impact, and adventure.
