We then help them to organise their business to deliver that brand promise LITERALLY every day. Our services will address:
• TenTwoSix™ planning - A process for understanding your long-term (10 year) brand goals, medium term (two year) objectives and short-term (six month) priorities.
• Brand story development - Your logo is not your brand. Your brand is your reputation, the stories that people
say about your business and it services and products. We help you to understand and better articulate your story.
• Building corporate intelligence - Credible brand leaders understand their market better than their competitors and customers. We help you manage market research by putting it into a comprehensive corporate intelligence strategy that becomes part of your brand culture.
• ZBOO™ (Zero-based outcome-orientated budgeting) - Coming from the client side, we believe that marketing budgets should be zero until we understand the specific issues we are trying to address. We can help your business move from a culture of marketing expense to a culture of investment in focused marketing outcomes. We are about minimal investment for maximum outcomes.
• Sales and marketing team reviews - We have experience in helping you get the most out of your sales and marketing team. We address structure, skills and performance.
• Reviewing marketing services relationships - Our strategic focus and client side experience allows us to view marketing services agencies from a commercial/strategic perspective rather than a creative perspective. This helps you to maintain strategically focused and successful long-term relationships with your marketing services providers.
• CoP Culture™ - We believe that company culture is central to sustained success. Good company culture is characterised by “Cohesion of Purpose”. That cohesion of purpose needs to focus on the promise to the customer. Our CoP Culture™ process helps companies to understand and communicate its purpose to the team in a way that is engaging and meaningful. This is based on the company’s brand story; the promise you make to your customer. The process then helps the team to identify behaviours that are consistent with purpose and will deliver the promise.
• Thought Leadership - Literally Brilliant Managing Director and Principal Consultant, Michael Neale, can also assist with thought leadership in your organisation. He has extensive experience in forming and chairing advisory boards that can add rich corporate intelligence into the strategic process. Literally Brilliant draws on experience across a wide variety of industries and has specific expertise in taking the learnings from one industry to another. Our business has experience in industries as diverse as higher education, FMCG food, building materials, technological services, software, prestige products, automotive, media, hospitality, and the sports industry.
