Leanne Elich Consulting

Name: Leanne Elich Consulting
Address: Oatley, NSW, AU
Telephone: +61411032960

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Leanne Elich Consulting

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Leanne Elich Consulting, Business consultant, Oatley.

Psychology driven business strategies to create high impact solutions, increase business performance and master the science of influential selling faster than you thought possible.

18/06/2026

FRIDAY FUN FACTS 🤡
Did you know...there are three words that will kill your sales.

You're in a sales conversation. It's going well.

The prospect is nodding. They're engaged. They can see how you solve their problem.

And then you say it.

"We also offer…"

You start listing. Additional services. Extra features. You're being thorough. You're showing value.

Except you're not.

You're flooding their brain with decisions it didn't ask to make.

There's a famous jam study out of Columbia University. They set up a display with 24 jars of jam. Beautiful spread. Attracted heaps of shoppers. But only 3% actually bought anything.

Then they reduced it to six jars. Fewer people stopped. But 30% of them bought.

Think about that. Less choice. Ten times the conversion.

We think we're rational. We are not. The brain doesn't want more options. It wants to be told what to do. It wants the path of least resistance. And every time you add another option, another "oh and we also do this," you're adding cognitive load to a brain that's already making 35,000 decisions a day.

The moment you give someone too much to evaluate, the easiest decision becomes no decision at all......And then they never come back.

17/06/2026

After years of translating neuroscience into business language, asking awkward questions about why people buy things, and convincing audiences that their brain is running the meeting before they are...

I'm delighted to share that I'm now represented by Saxton Speakers Bureau.

Which feels slightly surreal.

It's a privilege to join one of Australia's leading speaker bureaus and stand alongside an exceptional group of thought leaders, innovators, and experts.

Throughout my career, I've been driven by one belief:
Business challenges are rarely just strategy problems.

They're human problems.

Turns out people actually enjoy hearing about cognitive biases, nervous systems, and why "too expensive" usually means something far more interesting.

I'm excited to join a community of incredible speakers and continue helping audiences understand that business isn't a spreadsheet problem.

It's a brain problem.

Thank you to the team at Saxton for the opportunity.

16/06/2026

This week on ThinkShift...
Why colour drives behaviour

We argue about colour like it’s personal.

But colour is not about what you like. It’s about what your audience feels, notices, and does next.

In this episode, we unpack what colour is really doing inside the brain, long before a single word is read.
We also explore how colour drives attention, hierarchy, and action across websites and marketing, from what gets noticed to what gets clicked.

Because colour does not just make things look good. It tells people what to feel, what to trust, and where to look next.
🎧 Listen here
https://open.spotify.com/episode/0zdNvNJXjz3jA0z0G8sPNu?si=jvupcB61Q-S9Iz_LO5Y_Wg

14/06/2026

Today's bite is about how IKEA used psychology to become the world's largest furniture retailer. That impulse buying experience is due to 2 well crafted features of the store layout.
Can you guess what they are?
Check it out 👀
https://leanneelichconsulting.ac-page.com/brainy-bites

11/06/2026

FRIDAY FUN FACTS 🤡
Did you know... that reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays?

Want better reviews?

Don't ask for them on weekends.

Researchers analysed almost 400 million reviews across platforms like Amazon, Yelp, Glassdoor and IMDb and found something surprising:
People leave more negative reviews and lower ratings on weekends than on weekdays. 😱

For some businesses, removing weekend reviews would have increased their average rating by half a star.

Why?

Researchers found that people who leave reviews on weekends tend to be less socially connected and generally more critical. For busy businesses, crowded weekend experiences can make matters worse.

The takeaway 📈

Send review requests during the week, not on weekends or public holidays and make sure the first review people see is a positive one.

Sometimes improving your ratings isn't about improving your product.
It's about understanding the psychology of timing.

10/06/2026

What's going on here?

It's...
Not just stage shots.
Not just crowd reactions.
Not just nice music.

It's a behind-the-scenes look at all the cool stuff and hard work that Derek and I got up to.....well, more Derek, I would say 😂
Check it out! 🎥 🎬 👀

09/06/2026

AI is everywhere.
Every headline says the same thing. Faster. Bigger. Better.
But speed is not the same as progress.
In this episode, we cut through the hype and the fear to focus on what actually matters. The real risk with AI is not the tool itself. It is how quickly we let it think for us.

You will learn:
🔹 Why the brain is wired to prefer speed, and why that instinct can quietly lead to poor decisions
🔹 How fluent, confident outputs trick us into believing something is true
🔹 Why faster work can come at the cost of depth, originality, and accuracy

Let’s be real and break down where AI genuinely helps and identify where it starts to hurt.

You will also get a simple framework for using AI without losing control.

If you use AI in your work, this matters.
Because the future is not about working faster. It’s knowing when to slow down.
🎧 https://open.spotify.com/episode/43vsZp7O2vDpiF0elzdUjS?si=TxxlTFSCSKSFVe9WqLNhAw

08/06/2026

I searched high and low for a bloody bottle of Coke with Leanne on it.

Do you think I could find it?

Of course, I couldn't.

And Chris, my husband, he was part of the campaign. So didn't he rub that in.

I don't even drink Coke. Carbonated drinks make me unwell. I had zero use for this product. Zero.

But it had my name on it. So I wanted it.

That's the cocktail party effect. The moment something references you, your name, your specific problem, your brain goes from scanning to locked in.

The term actually comes from aristocratic France. You'd arrive at a gathering, and the butler would greet you by name and hand you your favourite drink. Night after night. You felt known. And you kept coming back.

Coca-Cola turned that into a multi-billion dollar campaign. Sales went through the roof.

Studies show brands using the generation effect, where the audience has to fill in the missing piece themselves, are 40% more memorable.

But most businesses miss this. You don't need a billion-dollar campaign to use it. You need relevance. Real relevance. Not "Hi [FIRST NAME]" in a mail merge. That's not the cocktail party effect. That's a database.

Relevance is when your prospect reads your message and thinks: how do they know that's exactly what I'm dealing with right now?

It's when your proposal speaks to their specific problem, not your list of services. When your marketing makes someone feel like you wrote it for them, not for everyone.

Most businesses market to a crowd and hope someone recognises themselves in it.

The ones that convert make one person feel like the only person in the room.

Address

Oatley, NSW

Telephone

+61411032960

Website

http://www.leanneelichconsulting.com/

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