01/09/2026
US market access is becoming conditional: not guaranteed.
For Australian and New Zealand product businesses, a tariff change can turn a workable export price into an uncompetitive landed cost. The risk is not only the headline rate. It can sit in product classification, rules of origin, component pathways and the exact destination.
A reported 12.5% tariff should be treated as a current policy exposure to verify for the exact product and destination: not as a blanket assumption.
Before production or pricing is locked in, businesses should audit tariff classifications and origin rules, map where key components are made and processed, model best-case and downside landed costs, and maintain alternative market or manufacturing options.
Past methods failed when tariff changes were dismissed as temporary political noise, origin assumptions stayed static and classifications were never reviewed.
The practical advantage is not guessing the next policy move. It is building enough visibility to price, source and plan with fewer surprises.
DM me or email [email protected] to discuss your product’s exposure.