09/02/2017
There are only two ways to win new clients.
Are you ready?
Option One...
You can chase them. Relentlessly.
Without fear or compassion or empathy or regret. And you will burn out quickly.
I'm talking about cold-calling and warm-calling, attending networking event after networking event, pestering strangers on LinkedIn, booking expensive booths and stands at tradeshows, pursuing each and every single prospect with passionate persistence and animalistic determination, like a dog with a bone, never letting go.
(And this is what most sales trainers and employers still teach. Ye gads!)
Or, there is...
Option Two...
Set up an environment where you become THE PRIZE, where prospective customers and clients are conditioned to come to you.
This is called Inbound Marketing.
And it's the opposite of how most organizations manage new business development.
When it comes to client acquisition, most organizations are still stuck in the Noughties. (Or the Nineties! And even the Eighties!!)
And this is particularly true in industries where the sale is NOT concluded online (i.e. Where the deal is done with a handshake or a booking order.)
But you know this already...
It's time to turn your back on old-school and obsolete sales and marketing 'tricks' and 'hacks' and 'sneaky tactics'.
The era of 'polite persistence' is over.
That's why, in the not too distant future, I'll be hosting an online workshop.
INBOUND MARKETING RELOADED
[LIMITED TO 300 ATTENDEES]
Unlock three simple strategies to triple your leads, boost appointments and trigger more incoming enquiries... especially if you do not sell online.
Here: http://notsofreakyuniversity.com/webinar-inbound
Here's what you're going to learn...
1. HOW TO AVOID THE 'HAGGLERS' & BOOST YOUR AUTHORITY
We will start with a mistake that most business operators make. They don't do enough with their existing expertise.It's time to do more with what you have going on. You already have assets. Use them!
Here: http://notsofreakyuniversity.com/webinar-inbound
2. YOU DON'T NEED A WEBSITE TO BE A SUCCESS ONLINE
When it comes to online marketing, websites are over-rated. Sure, they form a functional purpose and the demonstrate that you are a 'real' business. But, for the purposes of lead generation and client acquisition, they do very little.
Here: http://notsofreakyuniversity.com/webinar-inbound
3. HOW TO BECOME A MAGNET FOR BUSINESS ON AUTOPILOT
This is the Holy Grail of all marketing... attract incoming enquiries, build rapport, foster trust and convert clients on autopilot. I’ll be sharing my 7 step process for doing just that, again and again. Plus, a whole lot more.
Here: http://notsofreakyuniversity.com/webinar-inbound
It's now your job to acknowledge this simple fact...
Not all prospects are created equal. Some are not 'meant' for you. Some you will NEVER be able to help.
Instead, why not dedicate your time and attention to servicing incoming VIPs.
And what are those?
Very. Interested. Prospects.
These people don't drag their feet. They don't haggle or ask for discounts. They don't chop and change like the WORST tire-kickers and scaredy-cat clients.
They respect your time, your judgement and your expertise, once you have decided to...
Position you and your business as THE PRIZE.
Here's the link again...
http://notsofreakyuniversity.com/webinar-inbound
Hope you can make it!
P.S. If you know someone who needs to see this, don't forget to tag them or share this post. Friends don't let friends engage in obsolete or obnoxious sales and marketing strategies. Friends don’t let friends succumb to haggling or get paid less than what they’re worth. Friends don't let friends burn out!
So, tag a friend. :-)
James Tuckerman
Founder, Anthill Magazine
Founder, Not-So-Freaky University
Owner, The 5 Minute Business Plan
