The Alternative Board Perth East

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The Alternative Board Perth East The Alternative Board supports business owners to take their business to the next level through; supp

What if success in your next chapter was measured by more than your own achievements?For Bilal Rafiq, Owner of The Alter...
13/10/2026

What if success in your next chapter was measured by more than your own achievements?

For Bilal Rafiq, Owner of The Alternative Board Werribee, success isn’t only about what you achieve in business – it’s also about the impact you have on others.

Giving back to his community, mentoring others and sharing the experience he’s gained throughout his career are an important part of what keeps Bilal grounded and connected to his purpose.

“Making a positive impact beyond business reminds me why I do what I do and keeps purpose at the centre of my work.”

Because sometimes the most rewarding measure of success is the difference you make for someone else.

What does giving back look like for you?

13/10/2026
2.74 million That’s how many actively trading small businesses were operating across Australia at 30 June 2026.  Behind ...
12/10/2026

2.74 million

That’s how many actively trading small businesses were operating across Australia at 30 June 2026. Behind those businesses are owners and leaders making decisions, leading people, navigating growth and trying to work out what comes next.

They don't always need another consultant telling them what to do.

Sometimes they need someone with real business experience who can ask the right questions, challenge their thinking and bring the right people together.

For experienced business leaders considering what comes next, that creates an interesting opportunity.

Take what you’ve learned. Build something of your own. And use your experience to help other business owners build something better.

Could your experience become the foundation of your next business? Contact us today to learn more.
https://tabau.info/4y7pIWn

Source: Australian Small Business and Family Enterprise Ombudsman, based on ABS data, June 2026.

🏆 What happens after you join a franchise matters.Signing a franchise agreement is only the beginning. The training, gui...
11/10/2026

🏆 What happens after you join a franchise matters.

Signing a franchise agreement is only the beginning. The training, guidance and support that follow can make a significant difference to how confidently you make the transition into your new business.

That’s why we’ve continued to invest in the way we onboard new franchise owners at The Alternative Board Australia.

We’re delighted that our new franchise owner onboarding programme has been nominated for a 2026 LearnX Award, recognising excellence in learning and development. The programme combines structured learning, practical resources, knowledge checks and ongoing support to help new franchise owners build their understanding and confidence as they prepare to launch their business.

For anyone considering becoming a franchise owner with The Alternative Board, this recognition reflects something we believe strongly in: you shouldn’t be left to figure it out once you join.

👉 Discover more about becoming a franchise owner with The Alternative Board Australia: https://tabau.info/4rQKGr2

💚 World Mental Health DayWhen you’re the person everyone else relies on, it can be easy to forget that you need support ...
08/10/2026

💚 World Mental Health Day

When you’re the person everyone else relies on, it can be easy to forget that you need support too.

Business ownership brings freedom and opportunity, but it can also bring pressure, responsibility and decisions that are difficult to leave at the office.

Looking after yourself isn’t separate from looking after your business. Having people you can talk openly with, taking time to step away and recognising when you need support all matter.

At The Alternative Board, we see the difference it makes when business owners know they don’t have to carry everything alone.

Because success should be about more than building a healthy business.
It should leave room for a healthy life too. 💚

Having people around you who understand the realities of business ownership can make the weight of running a business fe...
08/10/2026

Having people around you who understand the realities of business ownership can make the weight of running a business feel a little lighter.

Because while running a business can be incredibly rewarding, it can also be isolating. When you’re the person everyone turns to for answers, carrying the pressure, responsibility and difficult decisions, it’s easy to forget that you need support too.

With World Mental Health Day tomorrow, it’s a timely reminder of the difference a conversation can make.

Check in on another business owner. Ask how they’re really going.
And just as importantly, check in on yourself.

You don’t have to carry everything alone.

Starting your own business doesn’t mean starting on your own.When Matt Penfold, franchise owner of The Alternative Board...
08/10/2026

Starting your own business doesn’t mean starting on your own.

When Matt Penfold, franchise owner of The Alternative Board Newcastle, held his launch event, Master Franchisee Claire Wilson was there alongside him – supporting Matt as he took another important step in building his business.

That hands-on support continues throughout the journey. From training and launching into the market to delivering our range of services and growing a sustainable business.

We often tell our members that they are in business for themselves, but not by themselves. The same is true for our franchise owners.

If you’re ready to build something of your own, discover what it could look like with The Alternative Board behind you.

👉 https://tabau.info/4rEarLc

Having a day off from your business – and actually taking it.No checking sales. No worrying about what’s happening while...
07/10/2026

Having a day off from your business – and actually taking it.

No checking sales. No worrying about what’s happening while you’re away. Just time to properly switch off and recharge.

That’s one of the changes Rajdeep Kaur of Crepes By Heart has made since joining her peer advisory board with The Alternative Board Gosford, facilitated by Leo Aspite.
Rajdeep has also made some powerful changes in her business – understanding her numbers beyond just sales, planning further ahead and setting better boundaries.

Together, those changes are helping Rajdeep build a business that works better for her, not just because of her.

Well done, Rajdeep. 👏

👉 Watch Rajdeep tell her story here:
https://tabau.info/461HHSD

As AI changes the way we work, one thing isn’t changing: business owners still need other people.They need someone who c...
06/10/2026

As AI changes the way we work, one thing isn’t changing: business owners still need other people.

They need someone who can read the room. Ask the question that wasn’t expected. Recognise what isn’t being said. Challenge someone when they need it – and create the trust that allows business owners to be genuinely open with each other.

That’s the role of a great peer board facilitator, because AI can provide information, but it can't facilitate human connection.

For experienced business leaders considering what comes next, those distinctly human skills may be more valuable than ever.

👉 Read Why AI Will Never Replace Peer Boards: https://tabau.info/48W27zd

As AI gets better at what it does, perhaps we need to get better at what only humans can do.That was one of Claire Wilso...
06/10/2026

As AI gets better at what it does, perhaps we need to get better at what only humans can do.

That was one of Claire Wilson's biggest reflections after Day 2 of The Alternative Board's Global Conference in Denver.

As Master Franchisor of The Alternative Board Australia, Claire spent three days learning alongside The Alternative Board community from around the world about the opportunities AI creates, and what becomes even more important as technology advances.

AI can help us analyse information, work faster and think through increasingly complex problems.

But there are things it can't replicate.

Having another business owner across the table who understands the reality of running a business. Someone prepared to listen, challenge your thinking, offer a different perspective, and hold you accountable for what you said you were going to do.

As technology continues to change the way we work, those human connections may become more valuable, not less.

🎥 Watch the short video to hear Claire's Day 2 reflections from Denver.
https://tabau.info/4y1e9ji

As AI gets smarter and faster, where do we as business owners and l...

You can have a successful career and still wonder whether you've found the place where you truly belong.It's something C...
06/10/2026

You can have a successful career and still wonder whether you've found the place where you truly belong.

It's something Claire Wilson understands personally.
Eleven years ago, after an already successful career, Claire brought The Alternative Board to Australia. She knew she'd found something that felt right — although, until this week, she'd never completely understood why.

A session at The Alternative Board's Global Conference in Denver challenged her to look beyond what she does and what she knows, and think more deeply about why the work matters to her.

The answer became very personal.

For experienced leaders considering what comes next, Claire's reflection is a reminder that the next chapter of your career doesn't only have to be about what you're good at.

It can also be about finding work that matters to you, using your experience to make a difference for others — and finding a community where you belong too.

🎥 Watch Claire's reflection from Denver and hear what she discovered about her own “why”.
https://tabau.info/4doETDa

After three incredible days in Denver at The Alternative Board’s Gl...

Today we’re celebrating some important milestones for members across The Alternative Board community.  We are honoured t...
05/10/2026

Today we’re celebrating some important milestones for members across The Alternative Board community. We are honoured to be part of your ongoing journey and look forward to supporting your continued success in the years ahead.

Brisbane South West
Clark Mackay | Jason Smith | 2 Years

Central Coast
SGB Enterprises PTY LTD | Steph Bow Ramunno | 2 Years

Gordon
My Orbit Pty Ltd | Marisa Punshon | 1 Year

Gosford
Crepes By Heart | Rajdeep Kaur | 1 Year

Parramatta
CIB Accountants & Advisers | Chaitanya Mawji | 3 Years

Perth City
Engenuity Engineering Pty Ltd | Peter Pummell | 1 Year

Sutherland Shire
EIR Building and Maintenance | Craig & Cathy Lacey | 3 Years
Lead Generation | Lauren Watts | 1 Year

Thank you for making our community extraordinary. Happy anniversary to each of you.

01/10/2026

The best tool isn't necessarily the newest one. It's the one that helps you achieve the right outcome.

After a day of learning at The Alternative Board's Global Conference in Denver, Claire Wilson shared one idea that stood out.

Whether we're talking about AI or the tools we use at The Alternative Board, the starting point shouldn't be “What can this tool do?”

It should be “What are we trying to achieve?”

Then we choose the right tool to help us get there.

It's an important distinction, particularly when you're working with business owners.

At The Alternative Board, our franchise owners have access to a range of proven tools and resources. But the value isn't simply having those tools. It's understanding the business owner in front of you, what they want to achieve, and knowing how to use the right resources to help them move forward.

🎥 Hear Claire's biggest takeaway from the day in Denver.

Knowing your business, your data and your customers are better protected gives you one less thing to worry about.October...
01/10/2026

Knowing your business, your data and your customers are better protected gives you one less thing to worry about.

October is Cyber Security Awareness Month - a timely reminder that cyber security isn’t just an IT issue. It’s a business issue.

For small and medium businesses, a cyber incident can mean lost data, disrupted operations, financial loss and damaged customer trust.

So, how prepared is your business?

🔐 Are your important accounts protected with multi-factor authentication?
🔐 Is your data regularly backed up?
🔐 Does your team know how to recognise a suspicious email or link?
🔐 Do you know what you would do if your systems were compromised tomorrow?

You don’t need to be a cyber security expert. But as a business owner or leader, you do need to make sure the right protections are in place.

Take 10 minutes this week to work through the questions above. Is there one protection your business needs to strengthen?

What if building your business started with something as simple as a cup of coffee? ☕ As a franchise owner of The Altern...
30/09/2026

What if building your business started with something as simple as a cup of coffee? ☕

As a franchise owner of The Alternative Board, getting to know local business owners isn’t about delivering a sales pitch. It’s about having a genuine conversation – understanding their business, hearing what’s challenging them and discovering what they want to achieve.

A coffee. A conversation. A new connection.

It might seem simple, but strong relationships are at the heart of building a successful business with The Alternative Board

And you never know where that first coffee might lead. ☕

A proud night for The Alternative Board Australia 🏆With The Alternative Board spanning 27 countries, recognition on the ...
30/09/2026

A proud night for The Alternative Board Australia 🏆

With The Alternative Board spanning 27 countries, recognition on the global stage is something pretty special.

At our Global Conference in Denver, Claire Wilson, Master Franchisor of The Alternative Board Australia, was named Master of the Year.

And there was plenty more Australian recognition to celebrate.

Louise Mooney, Darren Cron, Leo Aspite and Andrew Lawrence received six nominations between them for the global CALIBRE Awards, while Stephen Pelosi was nominated for StratPro Facilitator of the Year.

To see so many people from our Australian community recognised amongst their counterparts from around the world is something we’re incredibly proud of.

These are the people supporting business owners every day, and it’s wonderful to see their contribution recognised on the global stage.

Congratulations Claire, Louise, Darren, Leo, Andrew and Stephen. What a way to start the conference!

A proud moment for The Alternative Board Australia. 🏆Claire Wilson, Master Franchisor of The Alternative Board Australia...
30/09/2026

A proud moment for The Alternative Board Australia. 🏆

Claire Wilson, Master Franchisor of The Alternative Board Australia, has been named Master of the Year at The Alternative Board’s Global Conference in Denver.

It’s a wonderful recognition for Claire, but it also reflects what has been built here in Australia.

When you build a business with The Alternative Board, you’re building something of your own in your local community — but you’re not doing it alone.

Our Australian franchise owners are supported by a local team committed to helping them build successful, sustainable businesses, while also being part of a global community that shares knowledge, experience and ideas across countries.

That commitment to learning and improving never stops — for our franchise owners, our support team or Claire herself.

We’re incredibly proud to see the work being done in Australia recognised on the global stage.

Congratulations, Claire — Master of the Year!

And with another two days of learning and connection still ahead in Denver, there’s plenty more to come from this year’s Global Conference.

Business is booming. The numbers look good. Everyone’s busy. But is your leadership team really on the same page?When bu...
30/09/2026

Business is booming. The numbers look good. Everyone’s busy. But is your leadership team really on the same page?

When business is moving fast, it’s easy to put the harder conversations aside.

Different priorities. Decisions that keep getting revisited. Frustrations no one quite has time to address.
When things are going well, these little cracks can be easy to live with. But as your business grows, they can become much harder to ignore.

StratPro® is about getting ahead of those challenges.

It gives your leadership team the structure to have the conversations that matter, get clear on where you’re going and make sure everyone is pulling in the same direction.
Because growth is great. But growing together is even better.

👉 Is your business ready for StratPro®? Take our free business diagnostic and find out.
Take the assessment 👉 https://tabau.info/4fEgEk6

29/09/2026

The world of business keeps changing. The moment we stop learning, we risk being left behind.

Claire Wilson, Master of The Alternative Board Australia is on her way to Denver for three days of learning with The Alternative Board community from around the world.
AI is a major part of the agenda, but so too is the human side of business: sharing experience, challenging thinking and learning from people who bring a different perspective.

It’s something we believe strongly at The Alternative Board. No matter how experienced you are as a business owner or leader, there is value in getting outside your own business and learning alongside others.

Sometimes the most valuable insight isn't a new piece of information. It’s the question someone else asks, the experience they share, or the perspective that makes you look at something differently.

Claire will be bringing those perspectives back to Australia over the coming days.
🎥 Watch her first update on the way to Denver.

Address

2/53 Hillside Crescent, Maylands
Perth, WA
6531

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5am
Thursday 8am - 5am
Friday 8am - 5pm

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