11/12/2025
Alana’s site was genuinely good. She bought the template, filled it all out, made it make sense, and kept it rolling while her business grew. She did everything she could with the tools she had. Honestly, admirable. You don't see me trying to film and edit anything.
But she’s a photographer and videographer with a million things to juggle, and at some point she realised she did not, in fact, want “website upkeep” to become her third unofficial side-hustle. Fair.
So in I trot for a wee VIP Day. Her work has shifted into this nostalgic, intimate, memory-heavy vibe. The kind that makes mums cry (in a good way ), and her site wasn't giving that energy.
We did a mini brand refresh, warmed things up, added some texture, changed up her colours, and made it feel more like you were stepping right into one of her sessions, instead of just reading about it.
Then we restructured the whole flow so people can move through it without getting feeling a little lost or tired. Same content. Totally different experience.
Swipe for the before-and-afters. This all happened in one VIP Day because sometimes you just need someone who likes doing this stuff to hyperfocus on it, and take it off your plate.
If your site feels a bit like “yeah it’s fine but also if I have to open Showit one more time I might simply walk into the lake,” that’s your cue. You don’t need to be doing every job yourself.
