Squared Ball

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Squared Ball Football analytics products and services

12/09/2026

At Squared Ball, we record line-breaking actions to understand where a team penetrates the opposition’s shape, how successfully it does so, and what happens next. It provides more meaningful context than pass completion alone—and turns individual moments into patterns coaches can use.

This example comes from Subiaco AFC against Perth RedStar, Round 20 of the NPLW WA 2026 Season.
Following an opposition knock-on from a goal kick, Niamhie Taylor-Hughes takes an immediate touch forward to find Liana Cook. The action breaks centrally through RedStar’s defensive structure, taking two defending players out of the game.

Liana then releases Mabel Wilkinson, who drives forward and attempts to play Savannah Olsthoorn into the box. Goalkeeper Gabby Dal Busco reads the danger and gets there first.

The central line break is successful. The attempted break into the box is unsuccessful—but the sequence still creates a dangerous situation.

I’m delighted to share that I’ve been nominated for the 2026 WiTWA Tech [+] Awards in the Start-ups & Innovation categor...
01/09/2026

I’m delighted to share that I’ve been nominated for the 2026 WiTWA Tech [+] Awards in the Start-ups & Innovation category.

Squared Ball began with a belief that better data could support better decisions in football. What started with manually coding matches has grown into match and opposition analysis, strategic input, purpose-built technology and AI-assisted workflows.

It means a lot to have that work recognised beyond football, alongside women across WA who are turning ideas into practical innovation.
I’m grateful to everyone who has supported Squared Ball’s development—and I’m looking forward to the WiTWA Tech [+] Awards Night in November.



Women in Technology, Western Australia (WITWA)

1,560 events. Manually coded.We currently record matches in a spreadsheet using a system of shortcodes. It’s detailed, m...
24/08/2026

1,560 events. Manually coded.

We currently record matches in a spreadsheet using a system of shortcodes. It’s detailed, manual work—but it creates the structured data behind our analysis.
We’re now developing a dedicated match-recording app to make that process faster, more consistent and easier to use.

The recording is still human. AI assists with what happens after the data is captured: exploring patterns, accelerating analysis and helping us ask better questions.

More soon.

We've been quiet on socials, but the work has continued!We took on a new and expanded role with Subiaco AFC for the 2026...
20/08/2026

We've been quiet on socials, but the work has continued!

We took on a new and expanded role with Subiaco AFC for the 2026 season as part of the rebuild of its NPLW program. Our work now extends beyond match reporting to opposition analysis and strategic input.

Subiaco has already recorded its most wins and most points of the NPLW era, which began in 2020—a credit to the players, coaches and everyone involved in the program. We’re proud to have contributed.

So, what’s changed at Squared Ball?

New metrics, deeper strategic insights, and AI as a standard part of our workflow.
More on that soon. 👀



31/12/2025

What an incredible three seasons we have had supporting in the NPLW-WA competition!

I couldn't be prouder to have been involved with such a club and an amazing group of players and support staff.

Looking forward now to new challenges ahead!

Congrats to winning the Sicilian Cup against 3-2 this afternoon.Etna will consider themselves unlucky after hitting th...
20/07/2025

Congrats to winning the Sicilian Cup against 3-2 this afternoon.

Etna will consider themselves unlucky after hitting the bar and posts several times.

👀 New shots and conversion rates breakdowns.

Dominant performance from at their amazing Pride round event.Credit to who fought hard and created some quality chance...
15/06/2025

Dominant performance from at their amazing Pride round event.
Credit to who fought hard and created some quality chances throughout.

01/04/2025

Anyone else excited to see Abbey Green back in maroon this year??

An entertaining match ends with edging out four goals to two.
03/03/2025

An entertaining match ends with edging out four goals to two.

An entertaining game as runs out narrow winners over Mia Yeo the standout for Freo with one goal and two assists.
24/02/2025

An entertaining game as runs out narrow winners over

Mia Yeo the standout for Freo with one goal and two assists.

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Perth, WA

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