To The Bone Digital

16/12/2021

23/11/2021

Advertising is one of my organization's primary sources of revenue, and so we constantly monitor this market and notice various changes. The internet advertising market has grown more than 100 times in the last 20 years, and it will reach $517 billion by the end of 2023, according to eMarketer.

But what stands in the way of that growth?

Many companies support the trend of improving user privacy, but the digital advertising market has yet to adopt to these changes.

30/09/2021

We expect the economic recovery, which Morningstar forecasts to continue through 2025, will drive solid overall advertising growth in the United States.

We foresee a 12.6% increase in total ad spending this year and 9.5% growth in 2022. Within this market, we project that digital advertising will grow 22.5% this year and 17.5% in 2022, continuing to take share as it provides more flexibility, does not require up-front commitments, is more quickly and easily measurable, and allows for adjustments in real time.

Regulatory risks, such as possible limits on data utilization, remain. But given the continuing transition to digital by consumers and businesses, we expect advertisers to keep increasing their digital ad spending.

Growth is priced into most valuations, but the top advertisers still have our attention.

26/08/2021

Digital advertising in Australia jumped 24.2% to $11 billion in the year to June, the strongest growth seen since 2016, according to IAB data.

The IAB Australia Online Advertising Expenditure Report (AOER), prepared by PwC, found all sectors of online advertising experienced double-digit growth in the financial year.

Video advertising was up 38.8% year-on-year to reach $2.4 billion, general display grew 29.7% to $4.4 billion, search and directories grew 22.3% to $5.1 billion and classifieds grew 17.4% to $1.9 billion.

IAB says this was the strongest growth since 2016.

16/08/2021

If you are starting out or struggling to create an effective campaign, here are 5 tips to grow revenue through digital marketing.

With the marriage of social media and digital marketing, it’s never been faster or cheaper to engage your customers. Apply these essential tips to convert viewers into loyal customers.

06/08/2021

All eyes were on the potential negative impact of Apple’s recent privacy changes on tech stocks over the past week, but earnings from companies like Facebook and Snap showed they were able to manage any fallout amid a surge in digital ad spend.

Some tech companies warned Apple’s changes to ad privacy will sting more in the third quarter, but analysts think any impact could be more minimal than originally expected, especially as companies build out new tools to measure and target ads without the use of all the data they’ve historically enjoyed.

Earnings showed big tech companies shrugged off any impact so far from Apple's privacy changes, especially as digital ad spend is surging. Q3 may be different.

29/07/2021

Global advertising expenditure will grow 11.2% in 2021, driven by significant demand for performance-led e-commerce advertising and brand advertising on online video, according to Zenith’s latest ‘Advertising Expenditure Forecasts’ report. Advertising expenditure will total USD 669 billion this year, USD 40 billion more than was spent before the pandemic in 2019.

Report predicts growth in ad expenditure will remain robust in the medium term