Nic Jameson

14/07/2026

Remember when we actually owned software? Waaayyyyy back in the day.

Now everything wants a monthly payment and getting out of it feels like the Hunger Games... here is my email, date of subscription, blood sacrifice and first born child - can I get out now PLEASE??

The New York Mayor, Zohran Mamdani, has change that with a new One-Click Cancel rule. When the rule goes into effect on October 1, 2026 you can file complaints about businesses that make it hard to cancel subscriptions.

I think Australia should definitely do the same.
Ongoing subscriptions that are impossible to figure out and a pain-in-the-ass to get out of give me the sh*ts.

Especially when you do a 'subscription audit' and discover exactly how much money is leeching out every month...

My worst subscription story?? Signing up for Tony Robbin's FREE (🙄) 'AI Advantage Summit' thinking I was getting the seminar replays for $1 - then they sneakily charged me $116 and shoved me into their monthly subscription for $53... it was a long and hard fight to get out and get 'partially' refunded for a subscription I never wanted and they never alerted me to... this system is a total scam.

Do you have a subscription horror story? Help everyone avoid it by letting me know below!!

(and yes... I know I said 'subscription' eleventeen million times...

10/07/2026

I've been the person behind social strategy for so long, it honestly feels like forever. I've helped businesses grow, built brands, led amazing teams, spent countless hours in the weeds of social media and navigated people through some pretty risky (and sticky) online crisis situations... all behind the 'Dark Horse' persona I love...

Since wading into the pool of national media in the past two years... I noticed a seismic shift in the questions people were asking. People weren't asking about the 'best day to post anymore' - they were asking about:
- How do I best utilise AI?
- How should I manage my kids online activity?
- How can I keep a positive digital wellbeing?
- I've lost my accounts, what do I do?
- How do I control my online reputation?
- What on Earth do I post now?
- An influencer hated my coffee... and now I've got eleventeen million two-star reviews. HALP.

The world shifted... and quickly.
It took me a wee moment to realise that over 20 years, I'd quietly built the skills to answer these questions... or at the very least, help people navigate a landscape where none of us have complete control.

So today, I launched nicjameson.com.

It's a place that brings together everything I've learnt (and continue to learn) over the past 20 years, with one goal: helping people navigate the ever-changing digital world with a little more confidence. Because whether we're running a business, building a career or raising kids, we're all trying to navigate the same digital world.

Anyway... enough about me.
We've got plenty to unpack together.
It's going to be one hell of a ride... so hang on to your un**es.

Nic.xx

🔗 nicjameson.com

29/03/2026

Do you have a question about the Under 16 Year Old Social Media Ban or what might happen from the recent US jury that found Instagram and YouTube liable for creating products that contributed to harmful and addictive behaviour, or even a question about running the social media for your business...

Or pretty much anything else?? (within reason of course... I’m not gonna tell you my Spaghetti Bolognese recipe... that’s a family secret).

Fire away in the comments below, in a DM or send via carrier pigeon and I’ll answer them tomorrow.

N.x

26/03/2026

BIG NEWS TODAY!

A jury in the US has just found Meta and Google LIABLE for creating products (Instagram and YouTube) that contributed to addictive behaviour and mental health issues in a 20 year old woman.

Until now, the social media giants have been protected from lawsuits against the impact their platforms have on our mental health. Way back in the 2000s, they argued that they were simply large digital ‘Community Notice Boards’, sharing other people’s information and news. However, over time, they’ve become much more than a community board where neighbours post pictures of lost cats and their spare room to rent.

They created ‘algorithms’ and ‘endless scroll’ that decide what information you get and keep you trapped on the platform. This key case in the US argues this difference, what these platforms ‘were’ and what they’ve ‘become’, suggesting they’re liable for emotional and mental health damages, and should also be operating under the Communications Act along with television, print and radio media.

The jury deciding against the platforms in this case will no doubt open the door to thousands of similar suits, and quite frankly, it’s about time.

18/02/2026

I interrupt your normal programming… for a face mask pairing gripe…

If you know a face mask place that does a NECK mask - please let me know.

I’m also about to drop a bunch of interviews about 2026 social media for business and kiddos…. and thought this may chase away the trolls.

And lastly- if .co or are looking for an off-brand collab… I’m ya gal 😎😆

21/01/2026

I spoke with on about the under-16 social media ban, and here’s down low.

This ban is not a safety net. It’s a game of digital whack-a-mole.

Kids have already:
📲 Changed their ages
📲 Created new accounts
📲 Moved to platforms not covered by the ban

Add to that the failure of Face ID age scans, with 13-year-olds being misidentified as 20... and you’ve got a system that’s easily bypassed.

The risk is parents thinking, “Great, this is handled.” When actually it's totally not.

The kids are smarter than us and they're moving faster than we are.

What works?
✨ Ongoing conversations within the family - keep those communication lines open.
✨ Education over restriction. Chat about the dangers of nudes, what harm bullying can do - give hypotheticals. The whole kit-and-caboodle.
✨ Let's teach our kids to be great digital citizens
✨ Let's also look at getting the Government to legislate CONTENT MODERATION.

And yes... sorry, but my biggest tip is that parents need to get into the platforms and learn about them too.
You don’t have to like them.
But if you have kiddos, you need to understand them.

This ban doesn’t replace parenting.
It makes informed parenting more important than ever.

20/01/2026

I was interviewed by Channel 7 late last year about a politician jumping on a TikTok trend - dancing to promote housing for women fleeing domestic violence.

Let me be very clear:
Politicians absolutely SHOULD be on social media.
It’s one of the most powerful ways to connect with community.

But, and it’s a BIG but, not every platform, trend or format is appropriate for every message.

Social media works best when it’s:
✔️ authentic to the person
✔️ aligned with their role
✔️ respectful of the subject matter
✔️ mindful of audience sentiment

And this is where things went sideways...

If you’re talking about domestic violence, housing insecurity or women fleeing abuse, a dance trend is not the vehicle. That doesn’t make you relatable. It risks trivialising something deeply serious.

Context matters.
Tone matters.
And right now, people are tired, stretched and struggling. Cost of living pressures are real. Trust in politics is fragile. Reading the room is not optional.

Another important layer: audience fit.
If your following is largely Gen X or Boomers, blindly copying Gen Z TikTok trends isn’t strategic, it’s confusing. Every platform has its own culture, and you need to understand how your audience consumes content there.

Yes — sometimes being a bit cringe can create cut-through.
But only when:
- it aligns with your personality
- it suits the message
- and it doesn’t undermine the gravity of what you’re talking about

Not all trends are for all people.
Not all messages need levity.
And not all visibility is good visibility.

A little critical thought.
A lot more discernment.
And if in doubt, pleaaaaaase get proper strategic advice before hitting 'post'.

Because social media isn’t just about being seen.
It’s about being understood.

19/01/2026

There are two big reasons the 2016 nostalgia trend is having a moment... and no, it’s not random.

First: this is one of Gen Z’s first proper nostalgia cycles.
TikTok launched in 2016. This is their first chance to look back and go, “Wow… that was a time.” And the internet is gently (and not so gently) encouraging everyone to romanticise it (and to be honest, TikTok saw an opportunity to get everyone posting and engaging and probably planted the seed!).

Second: let’s be honest, the world feels a bit… wobbly right now.
When things feel weird and crazy we tend to like to look backwards. Not because we’re stuck there, but because familiar moments remind us that we’ve survived change before.

And here’s why I actually think this is a great trend to jump on, both personally and as a business.

Ten years is a long time.
You can build a lot. Lose a lot. Learn a lot. Become someone completely different.

Looking back isn’t about living in the past, it’s about showing how far you’ve come.

As a brand or business, this is GOLD.
It gives context. Credibility. Proof of evolution.
And people love a glow-up with receipts.

So if you’re thinking about jumping on it, do it with intention.
Tell the story. Show the growth. Own the journey.

Nostalgia isn’t about going backwards.
Sometimes it’s exactly how you move forward.

19/01/2026

In the latest news that has absolutely shocked no-one with any semblance of common sense, kids are already moving to alternate platforms that aren’t covered in the government's U16 Ban on social media.

That's not even taking into consideration the swathe of U16s that already had 12 months to plan and reinvent themselves (and their ages) on social media prior to the ban.

Lemon8, the sister platform to TikTok and a number of other social platforms (Yope), had a spike in downloads after the ban came into effect. As I’ve recommended from the start, parents will need to have even more conversations with their children and be extra observant on digital devices as we now have to wrestle with kids wanting to hide their behaviour for fear of 'getting in trouble' and/or losing their social connections.

Listen to my interview with 2GB Sydney below:

https://www.facebook.com/2GBSydney/posts/social-media-expert-nicole-jameson-joined-2gb-to-speak-about-the-social-media-ba/1414580254013010/

Social Media Expert Nicole Jameson joined Sydney Now to speak about the social media ban, which she says has turned into a “game of whack-a-mole”. Image: iStock