Nic Jameson

18/02/2026

I interrupt your normal programming… for a face mask pairing gripe…

If you know a face mask place that does a NECK mask - please let me know.

I’m also about to drop a bunch of interviews about 2026 social media for business and kiddos…. and thought this may chase away the trolls.

And lastly- if .co or are looking for an off-brand collab… I’m ya gal 😎😆

21/01/2026

I spoke with on about the under-16 social media ban, and here’s down low.

This ban is not a safety net. It’s a game of digital whack-a-mole.

Kids have already:
📲 Changed their ages
📲 Created new accounts
📲 Moved to platforms not covered by the ban

Add to that the failure of Face ID age scans, with 13-year-olds being misidentified as 20... and you’ve got a system that’s easily bypassed.

The risk is parents thinking, “Great, this is handled.” When actually it's totally not.

The kids are smarter than us and they're moving faster than we are.

What works?
✨ Ongoing conversations within the family - keep those communication lines open.
✨ Education over restriction. Chat about the dangers of nudes, what harm bullying can do - give hypotheticals. The whole kit-and-caboodle.
✨ Let's teach our kids to be great digital citizens
✨ Let's also look at getting the Government to legislate CONTENT MODERATION.

And yes... sorry, but my biggest tip is that parents need to get into the platforms and learn about them too.
You don’t have to like them.
But if you have kiddos, you need to understand them.

This ban doesn’t replace parenting.
It makes informed parenting more important than ever.

20/01/2026

I was interviewed by Channel 7 late last year about a politician jumping on a TikTok trend - dancing to promote housing for women fleeing domestic violence.

Let me be very clear:
Politicians absolutely SHOULD be on social media.
It’s one of the most powerful ways to connect with community.

But, and it’s a BIG but, not every platform, trend or format is appropriate for every message.

Social media works best when it’s:
✔️ authentic to the person
✔️ aligned with their role
✔️ respectful of the subject matter
✔️ mindful of audience sentiment

And this is where things went sideways...

If you’re talking about domestic violence, housing insecurity or women fleeing abuse, a dance trend is not the vehicle. That doesn’t make you relatable. It risks trivialising something deeply serious.

Context matters.
Tone matters.
And right now, people are tired, stretched and struggling. Cost of living pressures are real. Trust in politics is fragile. Reading the room is not optional.

Another important layer: audience fit.
If your following is largely Gen X or Boomers, blindly copying Gen Z TikTok trends isn’t strategic, it’s confusing. Every platform has its own culture, and you need to understand how your audience consumes content there.

Yes — sometimes being a bit cringe can create cut-through.
But only when:
- it aligns with your personality
- it suits the message
- and it doesn’t undermine the gravity of what you’re talking about

Not all trends are for all people.
Not all messages need levity.
And not all visibility is good visibility.

A little critical thought.
A lot more discernment.
And if in doubt, pleaaaaaase get proper strategic advice before hitting 'post'.

Because social media isn’t just about being seen.
It’s about being understood.

19/01/2026

There are two big reasons the 2016 nostalgia trend is having a moment... and no, it’s not random.

First: this is one of Gen Z’s first proper nostalgia cycles.
TikTok launched in 2016. This is their first chance to look back and go, “Wow… that was a time.” And the internet is gently (and not so gently) encouraging everyone to romanticise it (and to be honest, TikTok saw an opportunity to get everyone posting and engaging and probably planted the seed!).

Second: let’s be honest, the world feels a bit… wobbly right now.
When things feel weird and crazy we tend to like to look backwards. Not because we’re stuck there, but because familiar moments remind us that we’ve survived change before.

And here’s why I actually think this is a great trend to jump on, both personally and as a business.

Ten years is a long time.
You can build a lot. Lose a lot. Learn a lot. Become someone completely different.

Looking back isn’t about living in the past, it’s about showing how far you’ve come.

As a brand or business, this is GOLD.
It gives context. Credibility. Proof of evolution.
And people love a glow-up with receipts.

So if you’re thinking about jumping on it, do it with intention.
Tell the story. Show the growth. Own the journey.

Nostalgia isn’t about going backwards.
Sometimes it’s exactly how you move forward.

19/01/2026

In the latest news that has absolutely shocked no-one with any semblance of common sense, kids are already moving to alternate platforms that aren’t covered in the government's U16 Ban on social media.

That's not even taking into consideration the swathe of U16s that already had 12 months to plan and reinvent themselves (and their ages) on social media prior to the ban.

Lemon8, the sister platform to TikTok and a number of other social platforms (Yope), had a spike in downloads after the ban came into effect. As I’ve recommended from the start, parents will need to have even more conversations with their children and be extra observant on digital devices as we now have to wrestle with kids wanting to hide their behaviour for fear of 'getting in trouble' and/or losing their social connections.

Listen to my interview with 2GB Sydney below:

https://www.facebook.com/2GBSydney/posts/social-media-expert-nicole-jameson-joined-2gb-to-speak-about-the-social-media-ba/1414580254013010/

Social Media Expert Nicole Jameson joined Sydney Now to speak about the social media ban, which she says has turned into a “game of whack-a-mole”. Image: iStock

06/01/2026

New year, new sport.
First ever lesson with at - thanks for the awesome tips Lincoln!!

24/12/2025

Who doesn’t love a Christmas party?! 🎄🥂✨

Such a wonderful night with good friends, plenty of Champagne and Chrissy treaties!! And maybe a few Margaritas too 😆

Thanks Bern, Paul, and for hosting a fabulous night 🎄🥂✨

09/12/2025

Well, well, well… digital tracking for all of us huh??
Who would have thunk it? 🙄

08/12/2025

No notes.

04/12/2025

Just taking a 5 min break to be an Beauty Influenza (yes, the misspelling is deliberate - yes - I love oxymorons)…

I don’t get paid for this s**t either - I just love to share stuff that works to my fellow laiiiideeez.

Thanks .co - I just ordered eleventeen million masks…

01/12/2025

What should parents keep in mind with the onset of the U16 Ban.

✨ This is not a safety net that will protect all kids and teens, we need to keep diligent with watching and parenting our family - and having open discussions about social media and online behaviour.

✨ Your teens have *probably* already created new accounts where they are over 16. So assume this and learn a bit about social media so you can continue to have relevant safety chats at the dinner table.

✨ As a nation, we should have put more pressure on the tech giants about CONTENT MODERATION on the platforms, preventing things like nudity, seggs stuff and violence, plus an effective and swift COMPLAINTS/APPEALS process to deal with bullying and harassment. Rather than banning teenagers.

✨ Please don’t make your teens fear you. How YOU respond to this ban will decide how and what they tell you - and if they will or won’t talk to YOU when something goes wrong...

✨ Try to use other forms of ID when your kids does want to go online - don’t give the tech giants open slather on all your information.

🙏 Most importantly… please, please learn more about the social media platforms your kids like and interact in - so YOU as PARENTS can decide what’s best for your kids and keep open discussion about the risks and benefits in YOUR FAMILY.