22/06/2018
CASE STUDY: Eden Dance Institute
We've just had the pleasure of collaborating with Lauren from Eden Dance Institute on her rebrand.
From our first meeting it was very clear that she wanted a strong, confident logo that embodied the big vision she had for her dance school.
We loved that! For us business is ALL about the big picture, the dream and the vision you have for you business, not only now but as you grow and your baby develops into all you imagined it to be in the early days scribbling down your hopes and dreams around the kitchen table.
Lauren wanted a logo that had elements of dance but none of the frufru frills and sparkles that often goes long with the industry. There needed to be a crest and an element of sophistication.
So our design team set to work, researching top dance schools like Juilliard, elite private school crests and ways to interpret the movement of dance.
We incorporated the gorgeous silhouette Lauren already had and created a wrought iron like free form type crest. The spaces between the dancer and the crest lines were specifically intentional to show freedom of movement and give the impression that the dancer had room to move and express herself.
It was an absolute pleasure working with Lauren on this design. Being part of a rebrand is such a privilege, and super exciting no matter how many times we do it. Each new creation is always unique and when it's done right, embodies the very essence of not only where the brand is now but where the business owner envisages it growing to in the future.