Mel Vinen

Mel Vinen Stop spending your precious time trying to muddle your way through your email marketing systems. I’m Mel, wife and Mum of two adorable tiny humans.

I love to help people and I have always felt that administration was my way of helping. To be able to make someone else’s life that little bit easier is what I truly love to do. Working behind the scenes and allowing other business owners to be free to grow their business, get back to their lives and just live! YOU WANT TO MAKE A DIFFERENCE IN THIS WORLD
Starting your business was all about teachi

ng and supporting your clients to enrich their lives But you feel like all you do is get bogged down, overwhelmed with all the stuff you need to get done. You didn’t get into business for this, you wanted to make an impact. You want to help your clients live their best lives and I want to help you do it. I love Netflix, reading and wine. A massive chocoholic and I would not survive without my coffee! After 20 years in high level Administration roles and the birth of my daughter, I realised just how many amazing people were in business with a mission to help those in their community. It was my love of learning; about myself; about these businesses; and about life in general. Along with my passion for helping as many people as possible, I was led into the world of being a Virtual Assistant. I thrive on helping small businesses by providing high quality email marketing system services.

Yes, email marketing is the sit down for coffee…but you may never have even sat down if you didn’t meet at that cocktail...
29/04/2026

Yes, email marketing is the sit down for coffee…
but you may never have even sat down if you didn’t meet at that cocktail party.

And what happens after that coffee?

Do you catch up again next week, maybe at a wine bar instead?
Or do you just… ghost them?

That’s what marketing really is.

Your business isn’t sustainable on one platform alone. Social. Website. Email. Offers. Automation.

It’s all connected in a marketing ecosystem.

And I love finding the gaps in that ecosystem.

Because most businesses don’t have a traffic problem.
They have a “what happens next?” problem.

Likes are lovely, but subscribers are better.Don't get me wrong, I love social media. It's great for growing an audience...
16/02/2026

Likes are lovely, but subscribers are better.

Don't get me wrong, I love social media. It's great for growing an audience and building community, but likes don't often convert and followers don't equal future sales.

But email subscribers?
They raised their hand and said "Yep, I want more"

Social Media builds visbility. Email marketing builds the relationship. You can't rely on one without the other. You need to build both.

That email platform you signed up for and then quietly avoided?Yeah. You’re not alone. And there’s zero judgement here 😉...
27/01/2026

That email platform you signed up for and then quietly avoided?

Yeah. You’re not alone. And there’s zero judgement here 😉

But here’s the truth:
You’ll never see the benefits of email marketing if you’re not actually doing email marketing.

And you can’t send emails if your software isn’t properly set up.

If it’s been logged into once and collecting dust… this is your sign to get it working for you.

Because the magic (and inbox delivery ✨) happens after the setup.

Creating an email marketing account is NOT the same as setting up your email marketing.This is one of the biggest myths ...
15/01/2026

Creating an email marketing account is NOT the same as setting up your email marketing.

This is one of the biggest myths I see.

So many clients tell me, “Everything’s already set up.”

Then I log in and find:
– No domain authentication
– No branding
– No subscription form
– No automations
– And no real plan for growth

Which usually means emails are quietly heading to spam… or never being sent at all.

Here’s the truth 👇
Email marketing only works when the foundations are done properly before you start sending.

This is exactly what I set up for my clients, so email marketing feels simple, trustworthy and sustainable.

I’ve broken it all down in my latest blog.
👉 Read it here:
https://melvinenva.com.au/what-set-up-your-email-marketing-actually-means-and-what-most-people-miss/

✨ Imagine this…You guide your client to one simple button.They click.👉 They’re welcomed in.👉 They’re nurtured.👉 They get...
30/09/2025

✨ Imagine this…

You guide your client to one simple button.
They click.
👉 They’re welcomed in.
👉 They’re nurtured.
👉 They get to know you.
👉 They feel supported.
👉 And most importantly—they realise you have the solution they’ve been searching for.

Before you even notice that new subscriber pop up on your list, they’re already halfway through buying everything you have to offer.

That’s the magic of email automation.
It builds the connection.
It does the nurturing.
It makes your people feel seen, heard, and understood—
all while you’re busy doing other things (or, let’s be honest, sipping coffee in peace ☕).

Sit back. Relax.
Let automation do the work for you.

Price rises. Plan cuts. Feature changes. First FloDesk… then MailerLite… now Kit. It feels like every email marketing pl...
09/09/2025

Price rises. Plan cuts. Feature changes.

First FloDesk… then MailerLite… now Kit. It feels like every email marketing platform is asking for more while giving you less.

👉 If you’re not in love with your provider anymore, you might be wondering:
✨ Who should I switch to?
✨ How do I even start?
✨ Is it worth the hassle?

That’s where I come in. I can help you choose the right platform for your business, get it all set up, and untangle the messy parts of email marketing so you don’t have to stress about it.

And if you do still love your platform? Amazing! Tell me in the comments—who are you sticking with? 👇

You’ve poured your heart into something valuable. A freebie that helps, inspires, and solves a real problem.And someone,...
30/07/2025

You’ve poured your heart into something valuable. A freebie that helps, inspires, and solves a real problem.

And someone, a real-life actual human, has just hit download. Woohoo 🎉

But that’s not the end. In fact, it’s only the beginning. The real magic happens after the download, in your email sequence.

An email sequence gently guides your new subscriber from curious to connected.
From "who is this?" to "I love what she shares."

It doesn’t need to be fancy. It just needs to feel like you. Let it teach, delight, and invite your audience into your world.

Because the truth is that building an audience isn’t about numbers.
It’s about nurturing.

You made the freebie to get them on your list. So make sure they're nice and cosy with the magic of emails.

Realised you need to start paying for something that used to be free?Or outgrown the system you started with and are loo...
10/06/2025

Realised you need to start paying for something that used to be free?

Or outgrown the system you started with and are looking for alternatives?

Switching to a new email marketing provider is scary. What you've got works. Kinda.

But maybe something else would be a better fit. And save you some cash!

I've got the perfect guide for you. This workbook takes you through each step of the process to switch your provider. It even includes a checklist so you can track your progress.

It's scary, but once you have made the decision to move on, you can switch.

Check it out here - https://melvinenva.com.au/guide-to-switching-email-marketing-service-provider/

Let’s talk about your welcome email. When someone signs up to your list, that’s a big moment. They’ve just said, “Sure, ...
30/04/2025

Let’s talk about your welcome email.

When someone signs up to your list, that’s a big moment. They’ve just said, “Sure, I’d like to hear more from you,” and in the world of inboxes and short attention spans… that’s kind of a big deal.

Your welcome email - or even better, a cheeky little welcome series - should do a few important things:
✨ If something was promised, deliver it (freebie, discount code, whatever it was). If nothing was promised, a little thank you goes a long way.
✨ Introduce you and your brand. Tell them a little about you.
✨ Let them know what to expect next (so they know why they should stick around).

This is your moment to shine and build a connection with your audience. Think of it as the friendly wave from across the room that turns into a really good conversation.

Hoppy Easter! 🐣Wishing you a weekend filled with family, chocolate, and maybe even a cheeky nap after lunch (you’ve earn...
17/04/2025

Hoppy Easter! 🐣

Wishing you a weekend filled with family, chocolate, and maybe even a cheeky nap after lunch (you’ve earned it!).

May your inbox stay quiet and your heart stay full 💛
I’ll be back soon with more magical email tips, tricks, and sparkly subject lines to sprinkle over your biz — but for now, it’s all about hot cross buns and good vibes.

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Perth, WA
6027

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