Emmersyn

Emmersyn Brand and Marketing Strategy
Building brand led businesses
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Building brand led businesses with strong brand foundations that deliver a consistent image across all touch points. Building brand led over product or serviced based businesses result in loyal customers that become brand ambassadors which bring strong word of mouth referrals.

19/06/2026

What an incredible day of brand strategy yesterday building brands together.

My 6th Build Your Brand Immersion in 18 months where we dive so deep into each founder's brand and build them in real time on the day.

We worked through my framework, layering their brands through Purpose, Positioning, Personality and Picture.

As we worked through the final pillar (Picture) which is how the brand looks - it dropped in for everyone as to why we do this last.

It feels so rewarding when founders understand how the strategy works for them and shapes their visual identity.

Thank you to these powerhouse founders for investing in building your business The Brand Way
Tandara Dental Centre
Perth Glamping, Bespoke Picnic and Indoor teepees
Laura Elizabeth | Pleasure Coach
Ivorey & Go High Level Specialist
Lezly Kaye | Business & Relationship Coach

This day wouldn't be the experience it is without the support of the team around me:

The Content Author | Content Creator capturing the day and making sure everything runs seamlessly.

Belle V. | Brand Authority Photographer bringing the highest vibes and snapping iconic imagery.

Vicky Wren | Consultant CFO supporting me and each of the founders, asking the big questions and sharing valuable insights.

Of course, the delicious food we enjoy, served up by our French Chef Private Chef - Perth Catering - CHEF MARINE

And finally the luxurious venue we spent the day in building together LOCATION HIRE PERTH - PHOTO-FILM-MODEL

Thank you to each of you for making the experience so memorable.

So, that's a wrap for in person immersions now - next month I start working with founders across Australia, transforming their businesses into brand through my powerful and proven framework which has now build more than 150+ founder led brands in 3.5 years.

When Lorelei Lee walked into the retreat, she was unsure and carrying a lot of self doubt about building her dream busin...
13/06/2026

When Lorelei Lee walked into the retreat, she was unsure and carrying a lot of self doubt about building her dream business.

She was new to Perth and starting from scratch in a different category.

She also didn't know how to bring her two passions together - business strategy and creative photography.

But she didn't need to worry - because that is what I do - I build brands AROUND the founder.

Next minute she remembers WHO THE DAMN SHE IS (a big part of what I do is holding a mirror so founders can remember and reconnect with who they really are), steps into the NEW IDENTITY we created confidently and TRIPLES HER REVENUE - here is what happened......

Lorelei Lee's revenue jumped from $3-$5k months to over $10,000 in her first month as a new brand photographer in Perth, after transitioning from family photography in Adelaide.
l Builder of Unmissable Brand Worlds

She’s already made 4x return on her investment in just 1 first month after working with me at the February Build your Brand VIP retreat.

She also landed a massive brand photography contract with a big local food brand in Perth, another brand contract being signed to a wedding venue as their photographer.

Lorelei Lee shared that she also attracts and converts faster at networking events too because she is clear on her messaging and how to position her business.

Service: Build your Brand Immersion
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Cassandra is a Perth-based, globally roaming brand strategist with 30+ years’ experience in brand, marketing, and sales. She’s helped 150+ founder-led businesses in the last three years create brands that attract aligned clients, command premium pricing, and stand out as the obvious choice

The only thing that changed is Di started working with me to build her brand.Di Van der Walt sent out an email to her da...
13/06/2026

The only thing that changed is Di started working with me to build her brand.

Di Van der Walt sent out an email to her database after attending the April Build your Brand Retreat, expecting no replies - the normal response.

But this time, was different because she received 3 replies (300% increase from normal) and also someone signed up to join her Therapists Haven Community.

This was after implementing the messaging and brand positioning we established when building her brand.

She was so happy because normally the response is crickets - this what happens when you know who you are and your messaging is clear - your brand starts attracting.

I hear stories like this every week from clients - sorry for not sharing 🙈

If you are tired of also getting no response, let's change that and build your brand together.

DM to find out how we can brand together.

PS I have 1 spot left for Perth brand day Thursday 18th June.
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How we can work together:
✈️ 1 hour Brand Accelerator session (1:1) $1,100 ($1,650 from 1st July)

✈️ 4 week Build Your Brand Intensive (10 founders, done with you) $3,300 - 1st cohort only. Standard Investment $6,600

✈️ 3 week Brand Strategy System (1:1) done for you $16,500

✈️ The Brand Advisory - launching October 2026 $3,3000 x 6 months (limited to 20 founders)

Hannah had been struggling for two years.Two years of knowing she was good at what she does but not being able to articu...
12/06/2026

Hannah had been struggling for two years.

Two years of knowing she was good at what she does but not being able to articulate it.

Two years of messaging that didn't land, offers that didn't convert, and a brand that looked the part but couldn't answer the one question every client asks before they buy: why you?

She had the logo, website, clients from LinkedIn, Google, Uber and Canva, a podcast - everything LOOKED like a brand from the outside.

But she couldn't tell you what she did in a way that made someone stop scrolling and think — that's exactly me.

So she kept tweaking for 2 years, feeling list - she kept changing the messaging, trying different angles, wondering if the problem was the copy, the offer, the funnel, the price.

It wasn't any of those things.

It was that she didn't have a through lin, no North Star. She hadn't landed on the single idea that made everything connect - from her story, to her input and offer.

You cannot charge what you're worth when you can't articulate why someone should choose you over everyone else who looks like you on paper.

We fixed it in 60 minutes during a Brand Accelerator session.

It had been sitting there all along, hidden without realising it was the brand - it just needed someone who could dig, find the through line and name it.

That's what brand strategy actually is - not a logo or colour palette. The foundation of whonyou are that makes everything else make sense.

If you feel like this, I have 1 spot in Perth where we do this work or join my online brand intensive kicking off Tuesday 7th July.

If you're really good at what you do yet need to convince everyone they should work with you, you have a BRAND problem.B...
12/06/2026

If you're really good at what you do yet need to convince everyone they should work with you, you have a BRAND problem.

But because you don't know what brand actually is, it isn't on your radar as being a solution.

When you define and build a brand then position yourself in the market- you ATTRACT clients, who SEE your value, and come READY to buy at the price you present.

It is the most powerful sales activator in your business and when you build it right, is the most valuable asset in your business.

Who wouldn't want that.

I listened to a podcast yesterday and they shared this analogy which I loved....

Building a brand is like taking the escalator over the stairs, easier, faster and a lot more enjoyable.

If you are tired of the HUSTLE culture and want an easier way, comment BRAND and let's have a chat.

"You're one of the best at what you do and somehow you’re over explaining your prices to people who can't afford you.

You think it’s a sales problem but it’s actually a brand problem. With a brand (not a logo) you’ll have clients come to you ready to buy, at your prices with no explanation needed."

"That is the best investment I have made in my business" said you.....This is the conversation we'll have after you grab...
10/06/2026

"That is the best investment I have made in my business" said you.....

This is the conversation we'll have after you grab one of the final 2 places for my Build Your BRAND retreat in Perth.

Things that will happen to you after the event, you'll:

- Earn more revenue (with ease)
- Put up your prices
- Attract dream clients
- Become known as the go-to in your industry
- Explain what you do in a way that makes potential clients lean in
- Work less because leads come to you ready to buy.
- Spend less on marketing
- Love business again because it finally feels easier
- Feel lit up and inspired because you are reconnecting with what you're here to do

If this is a reality you want to experience - you need to take a leap of faith and jump.

Grab one of the final 2 places for the Perth event on Thursday 18th June or join the first online cohort commencing 7th July.

If you have questions, I love a chat in my DMs :)"That is the best investment I've ever made in my business" says future you.....

This is the conversation we'll have after you grab one of the final 2 places for my Build Your BRAND retreat in Perth.

Things that will happen to you after the event, you'll:

- Earn more revenue (with ease)
- Put up your prices
- Attract dream clients
- Become known as the go-to in your industry
- Explain what you do in a way that makes potential clients lean in
- Work less because leads come to you ready to buy.
- Spend less on marketing
- Love business again because it finally feels easier
- Feel lit up and inspired because you are reconnecting with what you're here to do

If this is a reality you want to experience - you need to take a leap of faith and jump.

Grab one of the final 2 places for the Perth event on Thursday 18th June or join the first online cohort commencing 7th July.

I also make the event super bougey to pamper you on the day you step out if your business:
📷 I bring in the best photographer to get fresh iconic images of you ,
🎥BTS of you working on your busienss with Kacie - you'll live her
👩‍🍳 The best French Chef cooking you a 3 course meal and
🏠 A luxe venue all to ourselves

I've also got support with another brilliant mind, business and financial strategist who will help you answer the big questions I ask

This is the FINAL Perth event as from July, I start building brands with people around Australia and the world, online (you can't keep me all to yourself any longer Perth 😘)

If you have questions, I love a chat in my DMs :)

10/06/2026

Last night I presented to incredible founders doing big things from around the world, on the importance of brand in the era of AI.

It's funny, every time the audience takes a while to warm up to me, makes sense I guess - they're thinking what does this Aussie chick know.

Well about BRAND - a whole lot 😉

I love the challenge and I get a kick out of it - slowly working the room and winning them over one by one.

Even the ones with bigger egos.

Always by the end of it, they linger, engage, ask me questions and share their journey - asking for my input - last night was no exception.

Another awesome presentation that showed how brand can transform their business and how knowing who you are can help you leverage the power of AI.

Made some cool connections and always happy to share what I do with the next generation of entrepreneurs.

I was told my content looks too polished....I was chatting to a client yesterday - I built her brand a few years ago — a...
09/06/2026

I was told my content looks too polished....

I was chatting to a client yesterday - I built her brand a few years ago — and she told me she'd been making her content look less polished because people had given her feedback that she seemed unapproachable.

So she'd been showing up as a watered-down version of herself, and now she felt confused about her brand.

And I said to her, think about it this way:

when you show up on Instagram, it's like going to work. Would you roll out of bed and walk into the office like that?

Would you drop your standards because of how everyone else is dressing? Or do you do you?

Because when you build a brand, you define who you are, and you hold that.

I also asked, are you changing how you show up based on feedback from people who aren't even your client?

Because when you become inconsistent, you your brand stops feeling like you and over time it will erode trust.

Who are you actually wanting to attract and what is authentic to you?

MY ADVICE - Hold your standard.

The right clients will appreciate how you show up.

Just make sure you're listening to the right people, and more than anything, stay true to your brand.

She said to me after,

"You're so right Cass, I love dressing up, I love looking good, I love looking well presented - that's just who I am."

And I said, well then, you be you boo! Xox

Drop a 💚 or share with a friend if this resonates or clears something up for you too.

I am so passionate about making Brand Strategy accesible, that every quarter I give back to the community - wherever I a...
09/06/2026

I am so passionate about making Brand Strategy accesible, that every quarter I give back to the community - wherever I am in the world.

Every three months I choose someone BTS in need with their brand, present in communities, provide free strategy sessions to founders that needs it to help move them forward their business.

I helped a travel operator in Bali
Accomodation venue in Umbria, Italy
Restaurant in Thailand
Hotel in Greece
Brooke's team when she was running Australia
Many founders in Perth

This quarer I am presenting at Tribal to show entreprenuerial founders and digi nomads how to grow their businesses using brand strategy.

I loved this even last time that I'm doing it again.

It is open book, nothing held back, fireside chat about brand in the era of AI.

I cannot wait!

See you tonight at

Address

Leederville
Osborne Park, WA
6007

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61405232285

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