Savvy Creations

19/03/2026

What content actually gets cited by AI?

A recent study analysing over 15,000 prompts across ChatGPT and Gemini revealed a clear pattern:
Longer content gets cited more often.

You’d think shorter content would perform better in an AI-driven world focused on quick answer, but that’s not the case.
As content length increases, AI visibility rises.
Why?
Because longer content gives AI:
More context
Stronger explanations
More data to reference when generating answers
And in today’s landscape, that visibility matters more than ever.

But here’s the key…
It’s not just about length.
The most cited content is:
✔ Clearly structured
✔ Built around direct answers
✔ Easy for AI to extract
✔ Insightful, not generic

At Savvy Creations, we help clients create strategic content that not only ranks but gets found inside AI-generated answers.

06/03/2026

A wonderful morning spent at the WA international woman’s Day event . We heard from some incredible women including Lyn Beazley and Samar Aoun AM about leadership , obstacles overcome in the workforce and what keeps them motivated. It was an honour to share the room with such an inspiring group of people .

25/02/2026

Last night’s inaugural Friends of Serbia event at Parliament House was a truly special occasion.

It was an honour to be in the presence of His Excellency Mr Rade Stefanović, Ambassador of the Republic of Serbia to Australia, and to celebrate the growing connection between our two nations.

Having arrived in Australia from Serbia at just five years old, I feel incredibly grateful for the life I’ve been able to build here with my family.

Events like this are a powerful reminder of how culture, identity and opportunity can come together in the most meaningful way.

13/02/2026

I’ve had the absolute pleasure of knowing Peter Farmer and his family for over a decade and have been fortunate to collaborate on some exciting projects together. From the limited-edition Coldplay T-shirt at their WA concert to a limited-edition Paul Carroll shoe featuring his incredible designs.

Right now, his work is being celebrated as part of Perth Design Week at the WA Museum Boola Bardip, honouring a three-decade creative journey from one of WA’s leading Noongar artists and designers. Peter’s multidisciplinary practice spans painting, sculpture, public art, fashion, interiors and the built environment.

“Chirriger Moort”
WA Museum Boola Bardip, Perth Cultural Centre / Boorloo
Dates: 11 February – 31 March 2026
Tickets: Free exhibition

If you’re in Perth, go and check it out. Congratulations to Sandy Anghie on the launch of Perth Design Week. We have such incredible talent in WA and it’s so important we continue to celebrate and support one another.

29/01/2026

Hello to my new followers and a big thank you to those who have been part of my journey for many years. I thought it was the perfect time to re-introduce myself.

This year marks 10 years in business, and I’m incredibly proud of what Savvy Creations PR has grown into. For those who don’t know me, I’m Sandra Tricoli, Founder of Savvy Creations PR, a social media and public relations agency working with businesses, brands and organisations across Western Australia to elevate visibility, strengthen storytelling and drive meaningful growth.

Alongside agency life, I’m also a Journalist for Business News’ Hearts & Minds, a dedicated platform spotlighting the not-for-profit sector in WA, a space close to my heart and one I believe deserves powerful storytelling and strategic attention.

Outside of work, I’m a proud mother of two , a 7-year-old daughter and a 19-month-old son who keep me grounded, inspired, and very busy. Originally from Serbia, I moved to Australia many years ago, and over the decades I’ve had the privilege of working across almost every industry imaginable ,from start-ups and family businesses to national brands and community organisations.

But at the centre of everything I do is one core passion:

Helping businesses grow.

Whether it’s launching a new brand, repositioning an established business, or shaping a powerful narrative that opens doors I love being part of someone’s journey to success.

If 2026 is the year you’re ready to take your business to the next level and would like guidance on strategy, visibility or direction I’d love to connect.

Here’s to a successful and impactful 2026 ✨

22/01/2026

Recently, Sandra Tricoli sat down with Cameron Watt from Skie Video for a conversation that went far beyond just “making videos.”

They unpacked what content really means in today’s marketing landscape, how audience behaviour is shifting, and why the future of brand growth belongs to those who understand not just how to create content, but how to strategically deploy it.

It’s clear that video is no longer a nice-to-have. It’s a core business tool. But like any tool, it needs to be used with intention.

Big thanks to Cam and the Skie Video team for an insightful conversation. Excited to share more from this discussion soon...

19/01/2026

Recently, I had the pleasure of being interviewed by Marcia Colosi on The Marcia Colosi Show 🎙️

We dove into all things PR from how brands can build real authority, to what actually gets media attention, to why storytelling is still the most powerful tool in business.

I loved sharing insights from over a decade in public relations and social media, working with WA-born brands, national businesses, and founders who are ready to step into the spotlight with confidence.

A big thank you to Marcia for such an engaging conversation and for creating a platform that gives business owners a voice.

If you’ve ever wondered how PR can elevate your brand, this episode is for you.

In this episode of the She Leads Series, we delve into the world of public relations with Sandra Tricoli, founder of Savvy Creations PR. Sandra shares her jo...

03/12/2025

For Director Sandra Tricoli, it was a privilege to be among so many exceptional leaders, all driven by the same purpose: to strengthen Western Australian communities and uplift those who rely on essential support services.

She was honoured to attend the CEO boardroom lunch as part of the Hearts & Minds initiative by Business News, a private forum that convened some of WA’s most senior not-for-profit voices.

25/11/2025

We are excited to share some news 💫

As well as running Savvy Creations PR our Managing Director Sandra Tricoli will be stepping into the role of Lead Content Writer for Hearts and Minds with Business News.

This project dives deep into the organisations within Western Australia’s Foundation Circle of Hearts and Minds: Fit for Purpose, uncovering the stories, impact and purpose behind the changemakers shaping our state.

Read the first article in the series, featuring the inspiring work of the Minderoo Foundation.

The inaugural State of Australia’s Children Report launched yesterday in Canberra should send shockwaves through every government, boardroom and household in the country.

10/11/2025

A wonderful night at the Tourism Awards celebrating WA’s tourism.

Often when we want to travel we think about travelling overseas but it’s events like these that remind me just how beautiful our own backyard is and encourage me to want to discover more of what WA has to offer .

A big congratulations to all the nominees and winners of the night .

09/10/2025

“I don’t have time.”

“I don’t know what to post.”

“I’ll do it when my website’s ready.”

“No one wants to hear from me.”

“I don’t like how I look on camera.”

The truth is every day you don’t show up online is a day someone else does.

And the person who shows up consistently builds the louder voice, the stronger brand, and the busier inbox.

But here’s the good news you don’t have to do it all yourself.
At Savvy Creations, we take care of everything: from planning your content strategy, writing the captions, creating the visuals, to posting consistently so you can focus on running your business.

You don’t need perfect lighting or polished words just the right team behind you.

Let Savvy Creations manage it all for you, so you can stay visible, relevant, and connected without the stress.

09/10/2025

“I don’t need to market my business, it runs purely on referrals.”

That’s fantastic, referrals will always remain one of the strongest forms of lead generation. They’re built on relationships, credibility, and the trust you’ve earned through delivering great work.

However, the question I always ask business owners is this:

Do you have the capacity for more clients?

If so, then it may be time to broaden your reach. While referrals are invaluable, relying on them alone limits your ability to scale. Sustainable growth requires a diverse lead generation strategy that brings consistency and predictability into your business.

A few areas worth considering include:

🔹 Social Media and Digital Advertising

🔹 Google and SEO

🔹 Strategic Partnerships

🔹 Public Relations and Media Exposure

🔹 Business Development Initiatives

Referrals are an incredible foundation but they should form part of a wider ecosystem of lead generation. When combined with strong marketing and visibility strategies, they can help take your business from steady to scalable.

Don't put all your lead generation eggs in one basket!