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Savvy Creations Savvy Creations specialise in Public Relations, Marketing, events management, social media managemen

I attend a lot of events through my work, but every now and then, there are some that just hit differently. The kind tha...
08/10/2026

I attend a lot of events through my work, but every now and then, there are some that just hit differently. The kind that make you stop, think and reflect on what really matters in life.

Last night was one of those nights.

At an event hosted by the Perron Institute, we had the privilege of hearing firsthand from Bryan Cousins, who was recently diagnosed with Motor Neurone Disease (MND).

Bryan openly shared his story, how life has changed since his diagnosis, what living with MND looks like today and his hopes for the future.

One of the things that really stayed with me was his perspective on the power of positivity.

The thoughts we think, the energy we give to situations and the people we choose to surround ourselves with all have an impact on how we experience life.

Some people and situations fill our cup, while others drain it. And while we can't always control what life throws our way, we can choose our mindset and the people we surround ourselves with.

It was such a powerful reminder that life really is precious, that nothing should be taken for granted and that every day is something to be grateful for.

Sometimes we get so caught up in the busyness of life that we forget to appreciate the things that matter most.

A wonderful evening filled with meaningful conversations, important perspectives and a great group of humans.

Thank you to the Perron Institute for bringing us together and to Bryan for sharing his story with such honesty and courage. ❤️

I usually have food on my mind but today’s post is about a different kind of E-E-A-T.E-E-A-T stands for **Experience, Ex...
03/09/2026

I usually have food on my mind but today’s post is about a different kind of E-E-A-T.

E-E-A-T stands for **Experience, Expertise, Authoritativeness and Trustworthiness**. It is a framework used in Google’s Search Quality Rater Guidelines to assess the quality and credibility of online content.

So, what does it mean for your business?

Experience: Does the content demonstrate first-hand, real-world involvement with the subject? Share practical insights, personal observations, case studies and lessons learned through doing the work.

Expertise: Does the creator have the relevant knowledge, skills or qualifications? Clearly communicate the professional background and specialist knowledge behind the content.

Authoritativeness: Is the person or business recognised by others as a credible voice? Media coverage, reputable backlinks, speaking engagements, industry recognition and third-party mentions can help build authority.

Trustworthiness: Is the content accurate, transparent and properly supported? Clear sourcing, author information, genuine reviews, contact details and a secure website all contribute to trust.

Why is this becoming increasingly important?

Google and AI search platforms aim to provide users with reliable, useful and credible answers. Publishing large volumes of generic content will not necessarily improve your visibility.

Your content needs to show:

* Who created it
* Why they are qualified to discuss the topic
* What first-hand experience supports it
* Whether the claims are accurate and properly sourced
* Whether other trusted sources recognise their authority

This is why expert articles, case studies, original research, media coverage, detailed author profiles and genuinely helpful answers should form part of your content strategy.

You may have extensive experience and expertise, but if you are not demonstrating it online, search platforms may struggle to recognise your credibility.

So, while this E-E-A-T may not be served on a plate, it should certainly be on your content menu.

AI may get professional services 80 per cent of the way there but expertise, critical thinking and professional judgemen...
26/08/2026

AI may get professional services 80 per cent of the way there but expertise, critical thinking and professional judgement remain essential for the final 20 per cent.

I recently wrote an article following a Westpac Bank panel that brought together more than 60 Perth business leaders to examine how AI is reshaping professional services.

The discussion explored the opportunities AI presents from improving productivity and accelerating complex work to reducing repetitive tasks as well as the challenges surrounding accuracy, data security, graduate development, cost and client trust.

Thank you to panellists Davide Costanzo, Elizabeth Tylich, Norman Neill and Aaron McDonald for sharing their insights, and to Business News Senior Editor Mark Beyer for moderating such a timely conversation.

Over the years, I've had a front-row seat to one of the biggest shifts in communications.As a journalist, I've watched a...
06/08/2026

Over the years, I've had a front-row seat to one of the biggest shifts in communications.

As a journalist, I've watched audiences move from traditional media to social media. While the platforms have changed, one thing hasn't...

Social media is still media.

The way you show up online matters just as much as how you're represented in a newspaper, on television or in a magazine. Every post, comment and video contributes to your reputation and shapes how people perceive your brand.

The difference is that today, your audience is watching you every day, not just when you're featured in the news.

As both a journalist and PR professional, I understand how to position people and businesses so they are seen, heard and remembered across both traditional and social media. It's not about posting for the sake of posting. It's about creating credibility, building trust and telling stories that connect.

Throughout my career, I've:

• Lectured at university level

• Delivered social media and communications workshops for ASX-listed companies

• Trained teams within Parliament

• Worked with hundreds of businesses, executives and organisations to strengthen their public presence

Whether you're building a personal brand, growing your business or simply unsure where to start, I offer one-on-one strategy sessions and tailored training to help you communicate with confidence and purpose.

If you're ready to elevate your presence and make your media work harder for you both online and offline I'd love to help.

Send me a DM or email [email protected]

Spots are limited!

One of the biggest mistakes I see businesses make?They don't have a marketing problem.They have a strategy problem.Every...
29/07/2026

One of the biggest mistakes I see businesses make?

They don't have a marketing problem.
They have a strategy problem.

Every week I speak to business owners just like you who have spent thousands on websites, social media, advertising, SEO, PR and consultants. They've invested the money, but they still aren't attracting the clients, investors or opportunities they were hoping for.

Not because those things don't work.
Because nobody helped them understand what they actually needed.
That's where I come in.

I work with businesses to build visibility that creates commercial outcomes. More clients. More opportunities. More strategic partnerships. More investor interest.

I do this through consulting, strategy and implementation, with expertise in public relations and social media. But my role goes far beyond writing a press release or posting on LinkedIn.

I help you understand where your business is today, where you want it to go, and what the smartest path is to get there.

The right strategy should always come before the tactics.

If you're tired of guessing where to invest your marketing budget and want a clear strategy that delivers results, let's have a chat.

We're no longer marketing just to humans. We're marketing to machines.AI is rapidly becoming the first point of research...
08/07/2026

We're no longer marketing just to humans. We're marketing to machines.

AI is rapidly becoming the first point of research for customers looking for products, services and expert advice. Before a person even visits your website, an AI platform may have already decided which businesses to recommend.
That means your digital footprint has never been more important.

Every media mention, article, review, backlink and piece of authoritative content helps AI understand who you are, what you do and whether your brand is credible.

If AI doesn't recognise your business, it can't recommend it.

If AI doesn't trust your brand, your future customers may never discover you.

This is why PR, thought leadership and digital authority are no longer optional.

They are becoming the foundation of discoverability in the AI era.

Public Relations is no longer just about reputation.It's about algorithm survival.The way people discover businesses is ...
02/06/2026

Public Relations is no longer just about reputation.

It's about algorithm survival.

The way people discover businesses is changing rapidly. Search engines are evolving, and AI-powered Large Language Models (LLMs) are now scraping the internet to determine which brands, businesses, and experts deserve attention.

What many businesses don't realise is that earned media has become one of the most powerful signals of authority online.

When respected media outlets, industry publications, podcasts, and trusted third parties are talking about your business, you're not only building credibility with people — you're building credibility with algorithms.

The businesses that consistently appear in news articles, thought leadership pieces, interviews, and media features are more likely to show up in search results and AI-generated answers.

In a world where AI is becoming the new search engine, visibility is no longer just about SEO.

A great evening at the Foodbank WA thank you event.With the cost of living continuing to rise, organisations like Foodba...
25/05/2026

A great evening at the Foodbank WA thank you event.
With the cost of living continuing to rise, organisations like Foodbank WA and Anglicare WA play such an important role in helping bridge the gap for people doing it tough and supporting them as they work to get back on their feet.

We need more people and organisations like Kate O'Hara and Mark Glasson who are so passionate about making a real difference in the community.

It’s also a reminder that keeping our community strong is all of our responsibility. Even the smallest act, whether it’s donating, volunteering, or simply supporting organisations doing meaningful work, can have a huge impact.

You never know what life can have in store, which is why it’s so important to stay humble, grateful, and always willing to help where we can.

What content actually gets cited by AI?A recent study analysing over 15,000 prompts across ChatGPT and Gemini revealed a...
19/03/2026

What content actually gets cited by AI?

A recent study analysing over 15,000 prompts across ChatGPT and Gemini revealed a clear pattern:
Longer content gets cited more often.

You’d think shorter content would perform better in an AI-driven world focused on quick answer, but that’s not the case.
As content length increases, AI visibility rises.
Why?
Because longer content gives AI:
More context
Stronger explanations
More data to reference when generating answers
And in today’s landscape, that visibility matters more than ever.

But here’s the key…
It’s not just about length.
The most cited content is:
✔ Clearly structured
✔ Built around direct answers
✔ Easy for AI to extract
✔ Insightful, not generic

At Savvy Creations, we help clients create strategic content that not only ranks but gets found inside AI-generated answers.

Address

300 Murray Street
Perth, WA
6060

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61415199861

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