13/08/2026
I've discovered a new marketing strategy – aye MTMM in motion!
Now… before any of you start asking for the full playbook — I'm no giving away state secrets for free. 😄
But I will tell you what I've noticed (and once you see it, you can't unsee it):
I am sure I aint sharing anything new but here goes MTMM / M2BW combo lol...
There are folk out there who piggyback (or posh - "borrow inspiration") on other people's ideas, themes and formats — LinkedIn, D32, you name it.
I can spot it a mile off.
And here's the funny part…
Sometimes it actually works.
Not because their content suddenly became brilliant… but because they've quietly parked themselves near the attention.
Because when you comment/like on a post that's getting good traction, you're not just "being supportive"… you're also being seen by the people reading the comments.
For me, that's P.S.M. in the wild.
Martin's Business & Life takeaway:
✅ Business:
Attention is a currency.
If you want more of it, stop shouting into the void and start showing up where the conversation already is.
✅ Life:
Support people publicly when you genuinely mean it.
Good karma is good marketing… and it feels better too.
✅ Martin's 2 bobs worth (M.2.B.W.):
If your content is boring (or non-existent) don't worry — just stand beside mine… folk will look at me and accidentally notice you. Boom. Subliminal. 🤣
Oh come on peeps, where is your sense of humour…
(That's a joke… mostly.)
Wee question (if you fancy it):
Do you reckon this is clever community-building… or cheeky hitchhiking?
Lang may yer lum reek 💙
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