03/06/2026
There is high-intent traffic arriving on your website right now that you cannot see.
People are no longer just Googling.
They are asking ChatGPT, Claude and Gemini to research solutions, and clicking the citation links those tools hand them.
Until a few weeks ago, that traffic was invisible - bundled into Direct or Referral with no way to separate it.
On 13 May, Google quietly changed that. GA4 now has a native AI Assistant channel that classifies this traffic automatically. No developer needed.
Here is the part that matters for Perth businesses: AI-referred visitors are pre-briefed. The model has already vetted you, summarised your expertise, and recommended you as the answer.
They land warm.
In a typical setup they sit at a 74% engagement rate and convert more than double your organic search visitors.
This week's blog and podcast episode covers the full audit framework, the dark traffic problem most marketers miss, and a real Subiaco case study where 450 AI-driven sessions turned into twelve enterprise inquiries with no ad spend.
Read or listen here 👉🏽 https://www.allmarketing.com.au/blog/perth-digital-marketing-ga4-ai-assistant-traffic-tracking/