Ping Chew - Public Relations & Content Writing

Ping Chew - Public Relations & Content Writing Do you want to get featured in the news? Understanding your audience is at the heart of what we do so you’ll stand out from the crowd with credibility.

Public Relations:
Publicity from reputable media provides credibility. The value of of good publicity is in the credentials of the publication or program that carries your story and the amount of news generated from it. We develop your news angle, write your news release and pitch it to the right journalists, to obtain an independent third party endorsement - an important tactic in your marketing

strategy. Content writing:
Storytelling is an essential element of content marketing, which is key to building strong relationships with your prospects, customers and stakeholders. Your story defines who you are and what you're about. We uncover and develop your stories using solid journalism practice: researching, interviewing and writing compelling stories that engage your audience. Copywriting:
Crisp and persuasive marketing communications speaks effectively to appeal to, persuade and motivate your audience. We write engaging copy for websites, emails, brochures and newsletters.

That's how much plastic s**t is dumped into the oceans every 30 seconds!
12/06/2023

That's how much plastic s**t is dumped into the oceans every 30 seconds!

Always wanted a 12-foot perspex turd for the office reception? Special could soon be selling one on Gumtree very soon.

What an amazing win. A group of 55 women from a gym, many struggling with their small businesses due to COVID-19. It has...
03/12/2021

What an amazing win. A group of 55 women from a gym, many struggling with their small businesses due to COVID-19. It has all the news elements that make a great story.

Winners of $80m Powerball jackpot revealedBy 9News Staff12:14pm Dec 3, 2021 Tweet Facebook Mail Three $1 coins and one $2 coin was all one woman needed to secure a share of a massive $80 million Powerball jackpot in Western Australia.The winners were a syndicate of 55 women who all go to the same Pe...

Long live REAL, CREDIBLE news! Heartening to see the latest research results on Gen Y & Z's engagement with news.
03/11/2021

Long live REAL, CREDIBLE news! Heartening to see the latest research results on Gen Y & Z's engagement with news.

Contrary to popular belief, nine in 10 Australians under 40 are reading news on a monthly basis, with nearly three in five tapping a combination of online and offline as sources, a new ThinkNewsBrands survey shows.

The Intergovernmental Panel on Climate Change report is making news around the world. Here's an Insider's Tip by Carol J...
10/08/2021

The Intergovernmental Panel on Climate Change report is making news around the world. Here's an Insider's Tip by Carol Jordan, Planning director, ITV newsroom London, so you get a fighting chance to get heard by the media.

Be Specific!

I get a lot of reactive press releases detailing expert commentary on breaking news. Today for instance, I have received a raft of press releases connected to the IPCC report.

However, what makes me press the delete button is a lack of information about what is on offer. Is it just a quotable comment from an expert? Useful if I’m writing for print or digital. Not massively helpful when making TV, even for scripting purposes as we would use onscreen experts for that type of analysis.

If the subject line in the email isn’t specific and it doesn’t clearly state that this person is being offered up for on-camera interview then I’m afraid it’s unlikely to be considered.

So if you are pitching an expert voice or your client, give them a fighting chance of getting on-air and Be Specific!

The IPCC report makes clear that climate change and its impacts are accelerating. The heat is also on Scott Morrison and the Coalition, writes Melissa Clarke.

A corporate decision that shows leadership always makes a great news story, particularly when you're the FIRST in Austra...
06/08/2021

A corporate decision that shows leadership always makes a great news story, particularly when you're the FIRST in Australia.

A large food manufacturer has set a deadline for workers to receive their first dose to combat the “significant threat” of Delta.

07/07/2021

In awe of people who commit their lives to stamping out the use of single-use plastic. Starting with research and action - showing the numbers and impact. Good on you Ross Headifen and Ramona Headifen

So happy to see that the Sydney Morning Herald and The Age are ranked top 2 most-read media in Australia! Especially sin...
25/05/2021

So happy to see that the Sydney Morning Herald and The Age are ranked top 2 most-read media in Australia! Especially since I started my journalism career at The Age.

Nine-owned The Sydney Morning Herald is still Australia’s top masthead, read by over 8.5 million people in an average four-week period over the 12 months to March 2021.The data comes from Roy Morgan’s latest cross-platform audience results, which showed growth for Australian newspapers and magaz...

Manila's Bike and Bite concept - I love it!
12/03/2021

Manila's Bike and Bite concept - I love it!

There's a COVID bike boom on at the moment. Here's hoping the vaccine doesn't give us all elephantiasis of the ge****ls.

Oops. Big boo-boo!
24/02/2021

Oops. Big boo-boo!

If anything, Prince Philip is proof that the secret to a long life is a diet of quality gin, pheasant & casual racism.

My PR short course starts on 16 Feb. I'd love to see you there. I'll get you started on being visible in the media, perf...
02/02/2021

My PR short course starts on 16 Feb. I'd love to see you there. I'll get you started on being visible in the media, perfect for beginners or those who want more success in getting featured.

Want to get in the news? Love more awareness to build your reputation? Yes you can! When you know how to share your expert knowledge with the right journalists, at the right time, you'll earn media attention, again and again. Expert in your field is a PR short course that will kick start your presen...

Great PR for Domino's. Corporate decisions that evoke public goodwill are in line with good public relations strategy.
31/01/2021

Great PR for Domino's. Corporate decisions that evoke public goodwill are in line with good public relations strategy.

Pizza chain Domino’s is the latest big business to hand back JobKeeper payments, joining Toyota, Super Retail Group and Iluka Resources.

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Port Melbourne, VIC
3207

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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