DataSauce Digital Marketing, 18-20 Mount Street, Melbourne (2026)

04/06/2026

Two years with 🍅

Over the last two years, we’ve had the pleasure of bringing LaManna’s biggest moments to life through CRM. Easter feasts, new menu launches, brand collaborations, seasonal gifts, events (incl. high tea, kids classes, immersive activations, expos and tastings) and more recipes than we can count.

Every big announcement that’s happened at LaManna, we’ve had the privilege of learning about – then sharing it with – their community first.

And we aren’t just romanticising our client here, because LaManna truly isn’t just a supermarket. It’s a destination for people who love food, not unlike ourselves 🍴Every email is an opportunity to inspire the next dinner party, weekend gathering, new go-to favourite snack, family tradition, or indulgence just because.

They’re also a brand where creativity is always invited, and we’re so grateful to the LaManna Supermarket team for giving us a partnership where beautiful produce, beautiful design, and beautiful community moments all exist in the same place.

Here’s to another year of looking at photos of burrata and pastries during work hours!

(Anybody else starving all of a sudden?)

02/06/2026

Sometimes, the best portfolio pages live on our clients’ pages itself. And when it comes to .albertpark, this is absolutely the case.

This month marks two years of working together with the team at Wally’s – although technically, our partnership started before Wally’s was even Wally’s. Back when Baxter was running his wine delivery service, DataSauce was there. And when that partnership evolved into one of Melbourne’s most-loved wine bars, we simply kept the corkscrew turning.

Over the past two years, we’ve worked across just about every touchpoint 🫆 Ads, eDMs, socials, photography, CRO, launches, promotions, and enough wine-related content to make our camera rolls look like a sommelier’s dream.

And while we’re proud of every piece of work that’s come out of this, we’d be remiss not to mention the visual identity that people know and love today.

Chances are, if you’ve stopped to admire a post on Instagram .albertpark, it was shot by Lauren (our Content Lead) 📸 At this point, she’s spent so much time shooting at Wally’s that it’s become her personal HQ instead of our office in Prahran. Here’s a perfect example of some of the work that’s come out of Lauren’s time there.

Thank you to Baxter and the entire Wally’s team for the trust and collaboration over the years 🍾 To very many more!

29/05/2026

When Laurence first came in for his interview two years ago, he walked straight to our coffee machine and made himself a cup as if he already worked here. In hindsight, that was probably the first sign he’d turn out 1) Big in personality, 2) A natural fit, and 3) An integral part of our glue around here.

There are people who “enjoy spreadsheets” and then there’s Laurence.

If we had to liken his brain to anything, it’d be a spreadsheet meets stand-up comedian. Our Senior Project Manager balances operational excellence with an endless supply of dad jokes (all said in the same deadpan breath) – but no one can ever deny the value he brings to both our agencies.

Laurence has his finger in every DataSauce and Sticki pie 🥧 Which sounds unsanitary, but operationally very helpful.

If there’s a faster, smarter, more efficient way to do something, Laurence will find it, automate it, and improve it. Then he’ll probably rebuild the whole process next quarter because he found a new way to optimise it all.

Together with Lyka, it’s shocking how much our Operations team has revamped across both agencies – workflows, systems, technologies, content libraries, processes – two agencies and almost ten years worth of historical data, migrated twice over and now integrated into one omniscient agency brain.

And this month, we officially clock over two whole years with Laurence.

Happy anniversary to this guy! We’ll see you same time next year 🫡

19/05/2026

Another one, thank you!

Another what? Another Digital Immersion Day, hosted by ourselves and our partners at , and ✍️ This time, we headed to Meta’s Melbourne HQ for a full-day session with Kao ANZ (incl. the teams behind Bondi Sands, John Frieda, Jergens, Biore, and more).

Our agenda was built specifically around the Kao team’s questions, goals, and growth areas sent beforehand – which means lots of tailored topics and dialogues that we like to believe made this workshop useful from the get-go.

From Paid Media and Creative through to SEO, Creator Marketing and Data Science, the day was designed to unpack not just what’s changing across digital, but what’s actually worth paying attention to – especially when you’re an entity like Kao, whose brands are nothing short of household names.

A few topics that sparked especially strong discussion?

📌 What creator influence actually looks like in Australia’s evolving market
📌 Balancing organic performance vs. paid performance
📌 How to feed Meta’s algorithm with creative that speaks to diverse audiences
📌 What metrics matter, what to ignore, and how to trust your measurement
📌 How AI search is changing the future of SEO

These sessions are always bespoke, with an agenda built to tackle different teams’ Qs or interest areas.

Massive thank you to the Kao team for making the day such a collaborative one, being not just an audience but equal contributors in conversation 💚

A little bit like our partnerships have been!

14/05/2026

Controversial opinion? Best practice isn’t always best.

And as automatic updates and optimisations become rife across every channel, it’s important to know what works for you (and what doesn’t) 👀 Our latest Google Ads case study talks about exactly that. In partnership with Werko – a supplier of PPE, medical and industrial gear – our challenge wasn’t about building demand, but maintaining sustainable growth at scale.

How do we use Google Ads to drive that consistently AND profitably, without relying on urgency or discounts or “limited time only” messaging?

According to Aaron, our Strategy Lead who’s managed the account for almost five years now, it’s to go against the grain.

Instead of leaning into Google’s default campaign setup, we flipped the script:

1️⃣ Moved from P-Max to Standard Shopping for tighter control, clearer intent.
2️⃣ Doubled down on long-tail, high-intent search (because in this category, people know exactly what they want)
3️⃣ Rebuilt measurement to get a more accurate overview of performance.

And the outcome soon looked like 👉 35% increase in purchases, 42% increase in sessions, and more wins you’ll have to click through to find out.

There are a few caveats before you decide to throw platform recommendations out the window though, so read the full case study in our Linktree in bio.

12/05/2026

Florals? For spring? Groundbreaking 🙄

But a room full of fashion creators (and their mums) watching The Devil Wears Prada 2 in heels for Mother’s Day? That’s something even Miranda Priestly might get behind.

Two weeks ago, we partnered with Nine West to capture their exclusive screening event at Palace Cinema Como – a Mother’s Day celebration centred around style, connection, and the women who shape both.

Lauren, our Creative Lead, has had the pleasure of shooting countless events over the years 📽️ But there was something extra special about this one, because beyond statement shoes, cinema lights, delicious nibbles and photo wall moments, there were also genuine mother-daughter interactions everywhere you looked.

Shared features. Shared wardrobes. Shared excitement over an iconic sequel finally hitting the big screen.

You might recognised a few familiar faces in attendance 💫 Including the likes of , , .petropoulos, (and some of their mums as plus ones), this guest list felt like an ode to girlhood and personal style across generations.

Huge thank you to Jemma and the team for bringing us along on such a beautifully executed event 👠

06/05/2026

Celebrating our longest staff tenure with SIX YEARS of Aaron Mudford 🍾

From a fresh grad in 2020 to one of our agency’s most powerful assets, Aaron has clients and new opportunities literally requesting him by name – and we can’t say we’re surprised. He’s played an integral role in more accounts than we can count, and thrives in every niche. Probably because if there’s a few things you ought to know about the guy, it’s that…

1️⃣ Reliable should be his middle-name considering how he’ll always get sh*t done.
2️⃣ He never backs down from a challenge (in fact, he loves it)
3️⃣ Aaron has an unshakable desire to learn and grow.

That’s exactly what makes him so great at DataSauce, because Aaron is the definition of momentum, curiosity, and a drive to get better every single day.

As our Strategy Lead, his breadth of knowledge spans more channels and industries than many in digital marketing have. But Aaron’s extremely humble about it, and you’ll never catch him claiming he knows it all. Instead, he’s the embodiment of how we like to do things 🌶️ Push boundaries, stay up to date, test harder, and always raise the bar.

Congratulations to Az!

If you’ve ever worked with the guy, send some love his way. He’ll see it in a heartbeat, given that his average response rate (to clients, leads, agency partners, and the team) is approximately 0.5 seconds.

05/05/2026

Here’s a fun fact about our latest Ketchup of the Month (who’s got more talent in her left pinky than many have in their entirety) – when Izzy first came onboard as an intern, her program was meant to last 10 weeks. Except by the 4-week mark, we already knew in our heart of hearts we wanted to keep Izzy for GOOD.

Now fast forward a year, Izzy’s already won KOTM twice. And for good reasons (plural!) 📋

Here’s what the team had to say about our very impressive in-house Content Creator in April:

🌶️ Absolutely insane the work Izzy does, especially this month jumping on CRM and not just designing, but copywriting and deploying as well.

🌶️ Feel like I’ve been hearing Izzy’s name shouted out 24/7 in the channel, and during stand-up! Her creative is so impressive and more clients need a bit of Izzy in their life!

🌶️ The speed Izzy works at is incredible. She always delivers amazing work that clients love, and also just a lovely human who’s always willing to help out.

🌶️ Have loved watching Iz take the lead on set this month. Not only makes creators laugh and feel comfortable, but ensured the day ran as smoothly as possible.

🌶️ Izzy’s creative juices have been flowing extra lately, pumping out such cool work and putting forward so many new ideas for different clients! Love seeing her go above and beyond.

There you have it. Together with Lauren, these two make an incomparable creative team that any digital marketing agency would be proud to have. Congrats again to Izzy!

30/04/2026

Claude this, Gemini that, ChatGPT here, Copilot there.

Whether you’re team “AI Enthusiast” or “AI Sceptic” or “AI Holdout”, the reality is AI is happening 🚨 And the digital marketing landscape isn’t just shifting – it’s being rebuilt from the ground up.

Our latest blog is your very own cheat sheet into the most important platform developments (incl. ChatGPT, Meta, Shopify) and how they’re incorporating AI as of April 2026. Specifically covering…

1️⃣ OpenAI ads landing in Australia, how ChatGPT serves ads, who’s affected, spend thresholds, placements, and the upcoming ads manager infrastructure in the works.

2️⃣ Meta and its integration with Manus AI, basically an autonomous AI analyst embedded in your workflow that completes multi-step tasks with minimal human supervision.

3️⃣ Shopify’s AI eCommerce play where merchants can now sell directly within AI chatbots, use an AI research tool to simulate shopper behaviour, and new on-site best practices that can directly impact sales.

A very informative blog, filled only with the most important tidbits for anyone in marketing (and beyond!)

Read via our Linktree in bio.

09/04/2026

This week is all about The Y and Y Victoria 🏊

And today? It’s Kingswim day. We’re officially celebrating our third anniversary with all their swim schools across the country!

Not to speak on behalf of our client, but it’s been an incredible three years of partnership – scaling Meta and Google Ads to do two main things really well: Generate a LOT of quality leads at scale, whilst also accelerating brand awareness and real consideration.

But, as any great performance story goes, it’s not just about the platform. It’s about the partnership 💙

Having worked closely with Corinna and the team for three years now, we can confirm that Kingswim is a seriously great business that’s constantly evolving – from how they engage parents, to how they position their programs, to how they think about growth across locations nationwide 🇦🇺 Which also means plenty of new avenues for us to test and expand into.

Happy third anniversary to us! Cannot wait to keep diving into what’s next.

DataSauce Digital Marketing

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